There are many cases of endorsement of sports stars, and even more successful people. With the help of the men's football World Cup qualifying, Lu's Malatang has indeed become popular for a while. In the eyes of many consumers, this brand has also formed an indissoluble bond with sports.

In the new spokesperson, Lu Dong recognized Xu Qin's opinion and continued to use sports stars as endorsements.

Xu Qin took out a document and handed it to Lu Dong, which contained basic information about the five sports athletes and their current endorsement value.

Lu Dong browsed it roughly and found a diving athlete, a table tennis player, a basketball player, a badminton player, and a track and field athlete.

Among them, the top four are famous sports stars in China, and basketball players have also gone to the United States this year.

I won’t talk about this basketball star. Other diving, table tennis and badminton are all strong domestic projects, and the advertising or endorsement costs marked are no less than those of first-tier stars in the entertainment industry.

Domestic sports stars are completely different from entertainment stars. First of all, you have to go to professional associations. Only after the professional association approves them can you talk to athletes.

If an athlete receives advertisements privately, there will be endless troubles.

In terms of costs, it seems that the professional association has drawn a lot of money.

Some time ago, there was news that the basketball player paid a lot to the Basketball Association in order to play in the United States.

Lu Dong's eyes were on the last person, the relatively weak and unpopular track and field in China.

"The last person who is engaged in the hurdler is the one who chooses it." Lu Dong asked, "Who chose it?"

Xu Qin said, "I chose this." She briefly explained, "Some time ago, when Ma Junren came to Quannan, I chatted with Song Na. When talking about the Ma family army back then, Song Na mentioned domestic track and field track and field. She paid more attention to this aspect and learned a lot."

Lu Dong nodded slightly. Song Na originally practiced track and field, and sometimes talked about this topic with her acquaintances.

"She talked about this hurdler practice. Last year, she won the first track and field gold medal in China at the college sports meeting. She said that this person is very powerful. If she can run out, she will become a big star like the Ma family army."

As the direct person in charge of the media in the company, Xu Qin not only accumulated work in the TV station before, but also broadened her horizons as she increased her work: "Mr. Lu, this is what I consider. Domestic track and field, especially track competitions, are traditional weak events. Once there is a burst point, it can immediately explode across the country. The Ma family army back then is the best example."

She gestured and strengthened her tone: "When you were hyping Tibetan Mastiffs, I saw Ma Junren more than once. The capital accumulated by the Ma family army made him feel at ease until now. The explosive point brought by a track and competition star who can win the world championship... Do you still remember the Chinese turtle spirit?"

Lu Dong certainly knew about the marketing case of Chinese turtle spirits. Ma Junren used the reputation of Ma's family army to create a national health care product.

Lu Dong knew who this hurdler was because he was once so famous.

But he didn't expect that Xu Qin had these opinions.

"Of course, if we choose him, we will have to sign a relatively long-term contract, and the risks will also exist." Xu Qin said again: "If he can't run out, our investment returns may be very low."

She pointed to the information in Lu Dong's hand: "Last year's Ninth Games, his results had reached the world's first-class level. From the real outbreak of fame, what he lacked was a real World Championship champion or record-breaking result. In July, he had an important Grand Prix to participate in..."

It is not difficult for Lu Dong to make a decision, but he wants to hear Xu Qin's opinion more.

Xu Qin said: "The frequency of his sports news has been increasing. I went to Beijing this time and asked people about it. It seems that I carefully appreciate the 5 sets of the station to be ready to send a follow-up reporter to his side."

After listening to Xu Qin's words, Lu Dong said, "You go and get in touch. If the conditions are OK, sign it up. If the above conditions are similar, choose the more famous ones."

After Xu Qin finished her work, she stood up: "I understand."

Lu Dong reminded: "Sign up for an Olympic cycle."

"I'll go to contact you first." Xu Qin left.

Xue Tian then brought people in and asked Lu Dong about the decoration of his office in the Lu Family Catering Building. The designer gave the renderings. Lu Dong took a rough look and finalized one of the simple and clear plans.

Lu Dong asked about the renting situation again. The offices in Daxin Port of the Provincial Government were very in short supply. Before moving to the north, Taifengyuan braised chicken, he couldn't find a suitable office, so he once used a house of Lu Dong to work temporarily.

"The investment is very smooth, and 60% of the rental is currently rented out." Xue Tian said roughly: "The Management Committee asked us to reserve five floors for investment promotion because of the need to attract investment. Mr. Song's Wenxin Trading rented eight floors and one full floor. Mr. Wang's Eight Online is talking to us about the rental of the third floor."

Song Na's office was not enough, so she had been putting it in. If Lu Dong hadn't asked her to wait, she would have changed places long ago.

Compared with the development of the Lu's Catering Building, the progress of Taifengyuan braised chicken is much faster.

Originally, the university town was the largest storage center of Sanlian Home Appliances in Quannan. In addition to the warehouse area, there are also corresponding office building facilities that can be put into use after a little cleaning. The more troublesome thing is the renovation of the cold storage. When the cold storage is actually put into use, it will be until the end of June.

Now all ten stores are dispatched from Lujia Village and directly transport the semi-finished products to each store.

Taifengyuan braised chicken headquarters is preparing to start recruiting people and prepare for the next step of expansion.

After lunch, Lu Dong went over and took a look. The copper nameplate with the words "Taifengyuan Braised Chicken Co., Ltd." was already hung in front of the main entrance.

At the door, a recruitment notice was also placed.

Lu Dong had just watched the notice in the car. When he saw a group of recruiters, he said to Lu Kun who was driving: "Stop."

Lu Kun stopped the car, Lu Dong got off, stood in front of the recruitment notice and began to browse roughly.

A receptionist came near the door, and Lu Dong waved his hand: "Go what you should do."

After browsing it, Lu Dong entered the yard and Gao Ming, who received the news, had already come out of the office building.

Not many people came out, just Gao Ming and the financial manager who came from Lu's Catering.

"Old Zhang, go and do your business." Lu Dong entered the office building: "Gao Ming, come."

The two of them went straight into Gaoming's office.

Lu Dong said: "There is one of the recruitment notices at the door." He pays attention to efficiency and doesn't play any game you guess what you guess. It directly explains: "Recruiting logistics personnel, those with relevant experience and one year's driving experience are preferred, with a monthly salary of 1,500-2,000 yuan."

Gao Ming understood as soon as he heard this: "Mr. Lu, increasing salary during recruitment is conducive to attracting people."

"I'll ask you." Lu Dong sat down: "Can the logistics driver achieve such an income level after becoming a regular business? Who will make up for the salary difference? Will employees cause psychological gaps due to the differences? Will this cause resignation?"

Gao Ming immediately admitted his mistake: "Mr. Lu, I am not considerate."

Lu Dong shook his head and said, "I know that many companies in the university town do this. They falsely advertise high salaries during recruitment, attracting people to apply for jobs. In fact, employees will never get this number. You will inevitably be affected when you stay in the university town for a long time."

Even if it is almost a social phenomenon, no one thinks this is a problem.

I'll lie to you, what can you do? If you like to do it, don't do it, get out of here if you don't do it! The most important thing is people.

Gao Ming’s attitude is sincere: “Mr. Lu, I will let someone take it off.”

Lu Dong said: "It's normal. Our company's actual income is not low, so there is no need to exaggerate the falsehood."

Gao Ming went there and called someone to do it.

Lu Dong could understand why the following people did this, but it did not mean to tolerate them. When Gao Ming called back, he said, "Please pay more attention in the future, play word games every day, and there are more workers who are deceived. Who will believe it in the future? I can't open a store and market it. I'm the first in word games? Don't think that there are many Chinese people and there is no shortage of workers. When it's difficult to recruit workers in the future, you will know the consequences of today."

He knew this was not what Gao Ming thought: "Whose idea is this?"

Gao Ming did not defend himself.

Lu Dong said: "You can handle the rest yourself, and I won't ask about the rest."

Gao Ming replied: "Yes."

Afterwards, Lu Dong looked around at the Transportation Center. This place was originally the largest warehouse area of ​​Sanlian Home Appliances, covering a huge area, and there were many large warehouses. Taifengyuan braised chicken could not use so much.

According to the plan, half of this was rented by Taifengyuan braised chicken, and on the other hand, it was rented to Guangmei Electric Appliances as the logistics dispatching center around Guangmei Electric Appliances Quannan.

Lu Dong stayed for more than an hour before leaving.

When Lu Dong left, Gao Ming called the human resources supervisor and held a meeting between the two.

The idea was made by the personnel manager who jumped from other companies, but it was finally confirmed that Gao Ming signed it, so he had no intention of shirking responsibility.

Gao Ming just mentioned it roughly, Mr. Lu got angry because of this.

The human resources manager is also a smart person, knowing that President Gao has taken this matter for him.

Gao Ming then seriously mentioned various precautions during recruitment and the serious consequences that might be caused.

In this era, near Quannan, high-end talents and most university graduates were relatively concentrated in various departments and enterprises and institutions. Some people with average education learned more and learned quickly and were good at studying, and often stood out from private enterprises.

Among the two first two batches of employees recruited by Lu's Catering, such as Miao Yu, Fu Chaoxia and Gao Ming, are typical examples of moving upwards. After more than three years of training, they gradually gained the ability to stand alone.

However, many of these employees who first entered Lu's Catering are still old employees at the grassroots level.

The company has developed steadily, and Lu Dong took time to go to Gwangju, South Korea with Song Na, and watched the first game of the World Cup national football team.

This may be the most brilliant peak of the national football team.

If you miss this game, no one knows how many years will it take to see the Chinese national football team appear on the World Cup.

Before the game, domestic fans and media placed high hopes, similar to defeating Costa Rica, losing to Brazil, drawing or defeating Türkiye, and qualifying for the second place in the group.

Just as no one expected that the Koreans could not even describe their shamelessness in this World Cup, no one could think of how cruel this group was - a champion and a third place were produced.
Chapter completed!