Chapter 614
Just when Sanlian was in a state of turmoil, Lu Dong was also discussing with Xu Qin, the head of the company's planning and public utility department in Lu's office.
Lu Dong said directly: "Caishi Villa has received a penalty notice. Your job is to join hands with relevant persons in charge of Qiansheng, Mitsumi and Ginza to push this news onto the provincial and municipal news programs, preferably prime time news."
"We have invested so many advertisements in the province and city, and we have channels to speak out." Xu Qin thought about it for a while: "Although Sanlian has many advertisements, it is not difficult to add Qiansheng, Mitsumi and Ginza."
She asked softly: "Need biased reporting?"
Lu Dong shook his head: "No, seek truth from facts."
Xu Qin nodded: "This is much easier."
Lu Dong doesn’t need to do anything more, as long as the media discloses this matter itself, Sanlian-Caishi Villa’s violation will send a signal to many people.
When it was time to get off work, Lu Dong went downstairs, waited for a while, met Song Na, and went to Xuefu Wenyuan together. When he arrived near the North Gate, he bought a box of cans of beer from a small supermarket next to the Internet cafe of "8 o'clock Online" and carried it into the community.
The two went directly to Lu Chun's house.
Today, Lu Chun was off work, and Fang Yan came back for a while in advance. Just like before, Lu Dong and Lu Chun brothers chatted on the sofa in the living room, and Song Na went to the kitchen to help Fang Yan clean up the vegetables.
The weather is getting a little hotter, and most of them buy cooked food from Lujia Juewei Store, so it is easy to prepare.
Not long after, the four of them sat on the coffee table and had a meal.
Most of the time, the topic is focused on Lujia Village, talking about the development of the village, the various preparations made for the national civilized village, the ongoing renovation of the old village, the resorts and large amusement parks at the foot of the girl's mountain outside the village, etc.
After all, among the four people, there are three people with household registration in Lujia Village, and one person with household registration in Lujia Village will inevitably be in the future.
Fang Yan and Song Na touched the cup, drank a sip of juice, and said, "The evening newspaper has received a task and requires that they will continue to build momentum for Lujia Village in the media starting from the second half of the year."
Lu Dong said: "It is the result of your hard work, sister-in-law."
Fang Yan smiled: "The role I play with jumping up and down is not as good as a leader's words."
Song Na compliments at the right time: "Sister-in-law, aren't you the leader now?"
Fang Yan said: "I just named the deputy editor-in-chief."
"Is the deputy editor-in-chief satisfied?" Lu Chun continued: "If you want to talk about level, you're better than me."
Lu Dong smiled: "Brother, you have to work hard."
Fang Yan said to Lu Chun: "It will be difficult for me to go up any further, but on your side, as long as the new administrative division is determined, you can at least raise it one level."
Lu Chun waved his hand: "Things are gone."
Lu Dong changed the topic and asked, "Sister-in-law, you have been promoted to deputy editor-in-chief, and you still have to take care of social current affairs?"
Fang Yan nodded: "I am still the editor-in-chief of the Social Current Affairs Edition."
"I'll give you a big news." Lu Dong said: "Have you heard of Sanlian-Caishi Villa?"
Fang Yan said: "Caishi Villa has many advertisements recently and is everywhere."
"Caishi Villa illegally sold..." Lu Dong said roughly and pointed at Song Na: "She paid the deposit there."
Lu Chun knew Lu Dong and asked, "It's not that simple, right? Did you mess with Sanlianzhao?"
Lu Dong smiled: "Just report it casually, don't be biased, this is also a big news." He said vaguely: "My side and I are competing with each other. Sanlian is coming out to grab the market and business. I want to beat Sanlian back, and it's best to beat it down to avoid causing trouble in the future."
Fang Yan said directly: "Let me see if I post a report tomorrow." She looked at Song Na: "You have paid the money, don't you protect your rights?"
Song Na smiled embarrassedly: "I'm contacting someone."
The situation has become clear now. Lu Dong briefly talked about the Sanlian. It has nothing to do with justice or evil, it is just a simple dispute over commercial interests.
That night, the news of Sanlian-Caishi Villa illegally sold on the prime time news of Taidong TV and Quannan TV were broadcast.
Taidongtai even showed what the industry conscience is. First, it played advertisements for Caishi Villa normally, and then reported news about Caishi Villa's violations...
The next day, news reports in the Taidong Evening News followed up.
As soon as the news came out, an uproar in Quannan was impossible. After all, a few people actually paid the deposit, and ordinary people could not afford the house in Caishishan Villa.
Similarly, those who can afford Caishishan Villa are not ordinary people.
Among these people, if there are any troubles with Sanlian, it is enough to drink a pot of Sanlian.
What's more, there are people who pay deposits specifically for fun.
Wei Yong, who had been looking forward to it for many days, immediately brought his people and directly blocked the door of Caishi Villa, not only asking Sanlian Real Estate to refund the money, but also compensate for the losses.
Some people came over there one after another, and even had close ties with the media, so they directly contacted the media to expose it.
What this group of people lacks the least is money and connections.
Song Na, Zhao Juanjuan and Ding Qing also went there to participate in the rights protection action called by Wei Yong.
Sanlian Real Estate also knew that these people were not easy to mess with. They originally wanted to refund the deposit, but first, the deposit was fined and confiscated, and second, the rights protection people not only demanded the deposit, but also gave an explanation about Sanlian's commercial fraud.
Many people have recorded the deposit when talking about the deposit, and they all asked if there was any pre-authorization certificate. The people from Sanlian said in unison that there was one.
Even Wei Yong took out a related video taken by his mobile phone.
This involves business fraud.
Of course, you cannot do excessive things on the spot and cannot disrupt the overall situation of social stability. Apart from accusing the media, you are preparing to go through legal procedures.
Seven or eight years later, those who sell houses can blow up the pre-sale houses, and all kinds of false propaganda will be revealed in baskets. When the house is delivered, they will deny it. If home buyers want to protect their rights, they are comparable to climbing the sky. Even if they choose some legal ways, most of them will become balls.
Because there are too many benefits involved, because this has become a feast of wealth, because the referee may end up in person...
For example, the lightning rod on a building may be worth several houses when it is accepted alone.
But when the rights protectionists become Wei Yong and others, the situation is completely different.
A large number of media reporters directly blocked the door of Caishishan Villa's sales office. Wei Yong was very excited to be interviewed by the paper media, accusing Sanlian of having no commercial contract spirit and using fraudulent means to swallow his hard-earned money.
The star endorsed by Wenxin Trading has gradually become more famous in the past two years. When interviewed by entertainment media, he even made bloody and tears accused Sanlian.
The public opinion trend has deviated from the beginning. Even if Sanlenovo wants to make efforts, it cannot be pulled back.
Caishi Villa wants to get a pre-sale certificate, but it faces strict approval procedures. With the current project progress, there is no need to think about it within three or four months.
In just a few days, Sanlian's management was in a state of great concern. Home appliance manufacturers urged to collect payments. Caishi Villa could not get the pre-sale. The rights protection person asked for an explanation, and the media fanned the flames.
Not to mention that I can’t get the pre-sale, after a series of media reports in the past few days, Caishi Villa has received the pre-sale and it will be difficult to sell a large number of houses in the short term.
It is impossible for Sanlian's real estate business to have large amounts of funds recorded in the short term.
As the house was leaking, Sanlian was negotiating with the media to extend the repayment period with suppliers. When they were summoning shareholders to find ways to raise money, many manufacturers led by Trade and Industry Technology chose to sue the law on the grounds that Sanlian home appliances breached the contract.
Several subpoenas were quickly sent to Sanlian. Media reporters who were afraid that the world would not be in chaos were kept staring at Sanlian and immediately exposed the matter.
Sanlian has completed the shareholding reform in recent years and has become a company controlled by Zhangjia, and no longer involves public shares.
This has indeed made companies flexible and changeable, which can promote adjustments such as transfer into the real estate industry, but it also lost a layer of protection.
It was not that Zhang Tao did not report to the local unit in charge of the news media, but the muddy cows entered the sea without any noise.
The person headed by Wei Yong sued Sanlian Real Estate to protect his rights through law!
The media disclosed that Sanlian has been owed suppliers for a long time, which is very fatal, which is equivalent to stripping Sanlian's crisis and letting everyone see it.
Anyone with a little brain can guess at this time that there is a big problem with Sanlian's capital turnover, otherwise it would be impossible to reach this point.
Some analysts pointed out in the media that Sanlian has multiple mortgage loans and private financing, which may be insolvent.
The management teams led by Zhang Tao have long seen that this is a big network for Sanlian. Zhang Tao even realized that the key lies in Sanlian's capital flow.
After raising funds, Sanlian can survive.
If you don’t have money, even Zhang Tao doesn’t want to think about the consequences…
Zhang Tao mobilized Sanlian's managers and various shareholders to contact each other and wanted to borrow funds.
There were originally several banks who were interested in talking about lending with Sanlian. After all, Sanlian has been standing in Taidong for many years, and always has brand effect and has some connections.
However, the people from Dongwang Group went directly to Sanlian to collect the money, publicly claiming that they would rather lose interest and part of the principal than recover the commercial loans released to Sanlian in advance!
The bank that was interested in talking to Sanlian immediately gave up the idea, involving tens of millions of dollars, who dared to take risks easily?
If a hole is not handled well, it will trigger a domino effect.
What's more, the three links are not the same hole.
After the suppliers sued, they applied for corporate asset preservation, and Sanlian's situation became increasingly difficult.
Sanlian's crisis will naturally cause uneasiness among investors and creditors. Sanlian once raised private financing for real estate projects. After so much news spread, the creditors could not sit still and came to ask for debts.
Even Sanlian employees began to panic, especially Sanlian home appliances, who only paid basic salary a month, but the next month's salary has not been paid yet.
Employees work in the company to make money to support themselves or support their families. If they don’t see their salary, they will not be able to feel at ease even if they say nothing.
In fact, there is still a lot of money in the Sanlian hand, but Zhang Tao dared not move because he would pay the secondary fee for the No. 1 land in the University Town. If the delay is not paid, the consequences will be even more serious.
Also, Sanlian Real Estate Building was purchased in installments, and the building was put to commercial banks, and the payment period was almost reached.
Not much, it is not even a big deal for the previous triad, but now it is deadly.
Chapter completed!