Before the May Day holiday consumption boom arrived, all the signs and nearby print advertisements of Lushi Malatang stores were replaced with new content related to the national football team, and new advertisements were borrowed from the training videos of the national football team competitions, and the old versions were also replaced, appearing on newspapers and TV.

Although the Chinese national football team has been criticized all the way for more than ten years, in the early 21st century, the Chinese people have not been completely disappointed with the Chinese national football team, and there are no jokes that make jokes and belittle them. The scolding is also out of deep love and deep responsibility.

When the Chinese national football team once again launched an attack on the World Cup, it caused some social craze.

In fact, Lu Dong is very clear that the advertising effect of the first stage of the qualifiers will not be particularly obvious, but when it comes to the top ten, especially after determining the points advantage, anything related to the national football team will become a social hot spot.

As long as you qualify, until next year's World Cup, the national football team's hot topics will be explosive.

This ad will get ten times or even higher returns.

Of course, after the World Cup, it may be another matter.

Therefore, the advertisement authorization of Lüshi Catering is authorized to sign in before next year's World Cup.

In addition to the advertisements of the Chinese national football team, the endorsement of the Hamburger King has also been finalized.

As soon as the May Day holiday began, Lu's Catering held a press conference at the Crown Hotel, inviting many media such as the Evening News and Provincial TV stations to participate. In front of nearly 100 camera lenses and camera lenses, it officially signed a two-year endorsement contract with Jay Chou.

The real agreement was signed before. Xu Qin was the one who represented Lu's company at the press conference. Facing many media reporters, Xu Qin undoubtedly had more experience in dealing with it and knew how to provoke topics.

After visiting Lu's Catering, I was sure to be a large chain company spanning several provinces. I signed an endorsement contract. Jay Chou was also considered a cooperation, because he would basically stay in the north for activities in the first half of the year, and it would be no trouble to shoot advertisements later.

After the press conference ended, many people in the company ran to the booth and took photos with Jay Chou, even Song Na was no exception.

These days, celebrities are not only eye-catching, but also have a sense of mystery.

It’s not like more than ten years later, all the small things before becoming famous can be scattered, and something happens to spread all over the country in an instant.

After taking a photo, Song Na walked over quickly with a little excitement and said, "He is good, very kind, and has no star airs."

Lu Dong said casually: "When your business is bigger, you won't be excited if you want to see any celebrities you want to see."

"Not necessarily." Song Na said deliberately: "Who is as old as you."

Lu Dong walked out, Song Na followed, quietly held Lu Dong's arm with one hand, stretched her head to look at Lu Dong's expression, and asked tentatively: "Are you angry?"

Lu Dong smiled: "No, I'm angry at you? Am I the one I won't let you talk about?"

Song Na pressed against Lu Dong and smiled: "Every time I talk about you, you don't have any reason, why didn't I look for you this time?"

Lu Dong deliberately replied: "I'm probably really old."

"You are not old." Song Na quietly leaned over Lu Dong's ear: "I was so fierce yesterday like a tiger."

Lu Dong also lowered his voice: "If you say that, I will become a tiger again."

Song Na quickly put away the joke and said back to the topic: "Have the advertising creativity been completed?"

Lu Dong said briefly: "The advertising company has made several copies, and Xu Qin and I finalized one. It's nothing special. It mainly focuses on the victory chicken wings and victory China. This advertisement should be released as the final sprint for the Olympics to achieve the effect."

Song Na said: "I hope I won't lose this time."

Whether from the personal interests or the rapid national feelings, Song Na hopes to settle in China in the 2008 Olympics.

Lu Dong said softly: "This time we understand the rules of the game and know how to play this game. The possibility of winning is relatively high."

The first time I lost to Sydney was because I didn’t understand it. Who would have thought that those high-sounding Olympic Organizing Committee members would take out tickets for $20,000 to 30,000.

The two of them left the rental news hall, and Lu Dong turned to ask: "Are you looking for celebrities to endorse others? Have you found it?"

Song Na nodded: "I asked Sister Xu for help and contacted a female star who had just become famous. Her surname was Li. She starred in "Young Bao Qingtian" last year. She is relatively young and is also in line with the warmth of the main customer positioning for young people."

There was no need for Lu Dong to ask carefully, and said, "Just as long as you think it's appropriate."

Both companies need to further expand their popularity when entering markets outside Taidong, and the most direct way is to advertise on a large scale.

Lu Dong completely left the advertising endorsement to Xu Qin, and then he took people to North Jilin with Du Xiaobing on a business trip. With the help of Guangmei Electric's branch, another batch of new stores opened, and then returned to interview candidates in some key positions.

After recruiting and training, Lu's catering has never stopped.

Store service personnel can learn and train in the store, and kitchen operators need to receive unified operation training.

In addition to the university town headquarters and east and west of Taidong, other foreign markets have also established branches to build corresponding warehousing and distribution centers. It can be said that they are very busy all over the country.

In addition to the company affairs, Lu Dong also has some things to deal with in Lujia Village.

Just after the May Day holiday, the Ningxiu Town Committee accepted a suggestion submitted by the Lujia Village Committee and formally appointed Lu Dong as the deputy director of the Lujia Village Committee and became a member of the Lujia Village Committee.

This not only means that Lu Dong truly has the power to point fingers at Lujia Village, but also brings a heavy responsibility.

In the past, in the affairs of Lujia Village, Lu Dong could be said to be not in his position and was planning his own affairs.

But in the eyes of some people who like to pick on bones in eggs, it is injustice.

Now, it is legitimate.

"The land conversion procedures have not been approved yet." Lu Dong said to Du Dahai as he walked: "But the above report has been printed."

Seven or eight people came out of the village committee, but did not drive. They walked east along a dirt road south of the old school. After passing through Lijia Hutong, the end of the Lujia Village Responsibility Field in the east, which is where the Zhangwan Village Responsibility Field is divided. There is a hill-like wooded forest, which is known as one of the so-called ten scenic spots of Qingzhao.

It is said to be a scenic spot, but no one comes to play at all. Even the people in Lujia Village and Zhangwan Village basically ignore their existence.

For such a long time, Lu Dong hadn't seen this huge wasteland mound. It was not until Du Dahai was in the sea that he wanted to build a resort by the mountains and rivers that he really paid attention.

Perhaps in the eyes of the people of Lujia Village and Zhangwan Village, the biggest presence of this large desert mound like a hill is that people in the two villages have to clean up the crazy spreading torch trees every year.

Although the torch trees are not as beautiful as autumn, these trees are everywhere, and as they grow, they begin to occupy the responsible fields and require manual cleaning.

Du Juan, who was as strong as Lu Dong, came with Du Dahai, took off the sunglasses that blocked the bright light, showed her arrogant face, pointed to the torch tree mound that was getting closer and closer, and asked, "This is not the same as the Han tomb in Luozhuang, there is an ancient tomb, right?"

Those who are engaged in construction are afraid of encountering such a thing. Generally, small tombs are easy to say. If a super large tomb with a sizeable size of a Han tomb in Luozhuang is dug out in the construction project, the project will be stopped.

"No, when Professor Fan came to Lujia Village, he came here to investigate." Lu Dong briefly introduced the situation at that time: "According to Professor Fan, this is the ancient dam left behind when the Qingzhao River was the largest. The Qingzhao River in ancient times was a veritable river, and it was the same scale as the disappearing Jishui River."

He smiled and said, "Uncle Du, Sister Du, think about it, this place is dozens of times larger than the mound on the surface of the Han cemetery in Luozhuang. If there is really an ancient tomb, it would be an emperor's tomb? There was an emperor in Quannan, or Wang Mang."

Du Dahai smiled: "If there is really an emperor's tomb, your Lujia Village will be in full swing."

Lu Zhenlin came from behind and answered: "Lujia Village has been in this place for hundreds of years and has never had a high official. This is not a Feng Shui treasure land."

Du Dahai nodded and stopped. There was no road left. Unless you walked on the ridge of the field, the wheat grew very tall in May and it was difficult to walk on the ground. So you might as well stop moving forward. Anyway, you can see clearly.

"Is this a responsibility field?" he said: "The responsibility field is transferred to construction land, and there are many approval procedures."

Lu Dong continued: "Uncle Du, the county's cultural and tourism plans have been approved, and financial loans have been approved. Lujia Village is an important node in the cultural and tourism plans. It will definitely be approved. I asked the county leaders that it will be approved by the end of this year at the latest."

Du Dahai learned about Lu Dong in detail from his son, and met him many times. He knew that this was a reliable and credible person. He said, "Land is not a problem, the main thing is that your village can get up, no matter how you build it here, it is not a problem."

Lu Dong found the person. Lu Zhenlin has always been a supporting role and doesn't talk much. He left the main things to Lu Dong to discuss.

As he grows older, he also thinks that his younger generation can get up early.

Lu Dong said: "The output value of Lujia Village exceeded 100 million last year. Qingzhao County is the only one, and there are not many Quannan City. All the counties and cities are promoting Lujia Village to compete for a national civilized village. You have also seen the next plan of our village, Uncle Du."

He was not a poor fool, but the development of Lujia Village was here: "At most, Lujia Village will change a lot in two years, and the Qingzhao River section from the county town to the north of Lujia Village will also change a lot."

Du Juan suddenly said: "It is difficult to retain people for a long time with just one Lujia Village."

Lu Dong smiled: "Sister Du, I've not decided yet, but it's very hopeful. Do you know Penglai Eight Immortals Ferry and the underwater world of the island city under construction? The investor of the Yancheng came to Qingzhao for inspection last year and is likely to build a large amusement park near Lujia Village."

"I heard Xiaobing talk about this." Du Dahai looked at Lu Dong: "You are moving forward step by step."
Chapter completed!