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Chapter 507 Cooperation with the men's football team

In the office, Xu Qin placed several documents and contract herbs on Lu Dong's desk. These are a series of achievements of recent work, basically achieving the predetermined goals of the last meeting.

Lu Dong looked through it carefully and found that in terms of work alone, Xu Qin and her team did a good job.

Xu Qin spoke at the right time: "Mr. Lu, this time we went to Wanwan, in addition to contacting Jay Chou, we also contacted Richie Richie in case of emergency."

Lu Dong nodded slightly. If Jay Chou couldn't agree, there would be a backup candidate and not be fooled.

Richie Richie's external image is average, and he can't stand it so popular in the past two years. It's not too much to say that he has surpassed the four kings. He released one album after another, filmed movies and TV series like crazy, and destroyed countless classics, such as Chu Liuxiang, Yang Guo, Linghu Chong, etc.

The subversion in the divine eagle is like a little dragon girl wearing black, which makes people stunned.

However, this just shows that Richie Jen is too popular.

"We have reached a preliminary agreement with Jay Chou." Xu Qin's introduction continued: "This month, Jay Chou has an event in Quannan, and he will visit the company and make the final decision after the visit."

Lu Dong said: "Yes, you will be here to receive the details."

Celebrities are also worried about being cheated by merchants, so they must at least understand the basic situation of some endorsement merchants.

Like Ronaldo and Kaka, people use advertisements that they can't bear to look at, but in fact they don't understand the specific situation and advertise them in a daze.

Lu Dong asked one of the questions: "How many years can I sign?"

If possible, it is best to sign for a low price for ten or eight years.

Xu Qin said: "The other party's agent has a firm position and is only willing to sign for two years at most. In my opinion, Jay Chou's agent team believes that he will be more popular in the future."

There are few fools who can be a celebrity agent. Lu Dong doesn’t understand the entertainment industry, but has experienced the baptism of a super-explosion of information. He acknowledged: “It’s okay to sign for two years first, and then look at the situation later.”

As long as the conditions are not excessive, the Burger King will actually be able to stabilize Jay Chou as the spokesperson for many years to come.

Lu Dong thought about it carefully and it seemed that Mr. Zhou had never had too many scandals?

This is quite rare in the entertainment industry.

Some brands have just signed a contract with celebrities and the advertisements have just been launched, but the stars have caused a huge scandal. Even if they can recover compensation in the later stage, it will be a big delay.

Xu Qin said again: "Lawyer Lu helped to decide on the contract template. I have also communicated with the advertising company. Various advertising plans can be determined before the end of this month."

She looked at Lu Dong: "Mr. Lu, where are our advertisements broadcasting?"

Needless to say, it is not difficult to cooperate in the province, whether it is the evening newspaper or provincial TV station.

Lu Dong had already considered it and said: "There are currently developing business in various provincial TV stations, related newspapers, and then the experience stations carefully. Last time I gave you a contact information. The female producer, named Ren Qing, is an alumni of you and my sister-in-law, and can help you contact us."

Xu Qin knew who Lu Dong was talking about and replied: "I'll contact her when I look back."

Whether it is a provincial or a careful experience, the key to advertising is still money. As long as the advertising fee is in place, everything else is easy to say.

Xu Qin turned to another side: "I went there too, and the person in charge of business contacts was one of them who had dinner in Jibei, and the other one had seen the company's advertisements in the media. The company is quite famous in the north, and the Football Association does not reject cooperation with us. The men's football team currently does not sign catering advertisements, so there is no problem signing contracts with us. As long as the fees are in place, we can sign contracts at any time."

"The sooner the contract is signed," said Lu Dong: "From the qualifiers in the middle of this month and the end of the budget match at the end of the year, it is the most popular stage in the four-year cycle of men's football team."

After talking to Lu Dong last time, Xu Qin went back to check the information: "Mr. Lu, even if we just ask the Football Association to authorize and obtain the corresponding promotional materials, it will cost millions of dollars a year."

She reminded the risks: "Authentic, once the men's football team enters the World Cup, this advertising authorization contract may bring us ten times or even twenty times the returns. However, rational analysis, the men's football team enters the World Cup is a low-probability event. Judging from the information I have collected, there is no problem qualifying in the first stage, and the top ten games in the second stage will inevitably be defeated. If the men's football team performs poorly, the advertising effect will be greatly reduced."

Lu Dong said: "There are certain risks, but what we want is a one-year short appointment. If the men's football team does not qualify, the advertising effect will also be there. Besides, I think it is a high probability event for the men's football team to qualify."

Xu Qin has read a lot of related materials recently, and I read them in a bit surprised.

Lu Dong briefly said: "Football has long been highly commercialized. It is not only the game that decides whether to qualify or not, but also many off-court factors. For example, next year's World Cup will be held in Bangzi and Neon, which is only one step away from our country. With a market of 1.3 billion people, can Bangzi and Neon be ignored? Can FIFA ignore it? It is far away from Europe and South America, two largest football markets, and naturally needs to develop new markets."

Xu Qin is not a student who has just entered society. She has worked in media before and knows that the influence of off-site factors for professional events cannot be ignored.

Lu Dong suddenly thought of something. I remember watching it online. The first game of this top ten match was that the UAEs warmed up before the game, and the venue was quite dry, so they wore short spikes to play.

As a result, as soon as the UAE returned to the locker room, all the sprinkler equipment was started urgently, the venue became wet and slippery, and the men's football team, who were playing at home in spikes, easily fucked the UAE 3-0 in the first half.

After all, home court advantage is not a talk.

Xu Qin said at this time: "By the way, if the Football Association wants to meet the company's person in charge, you have to meet with the Football Association to sign an authorization agreement. There is no way. Our Football Association is not a non-governmental organization, but a bureaucratic organization. Mr. Lu, you need to go there in person."

Lu Dong asked, "Go to the capital?"

"No." Xu Qin searched through the pile of information, found a few tickets, and handed them to Lu Dong: "When I went to Xi'an, the heads of various departments of the Football Association were supervising the battle there, and gave them a few tickets, inviting sponsors and advertisers to watch the game, but our company has not signed a contract yet, just ordinary tickets in the front stands, not tickets on the rostrum."

Finally, I have to go to sign the contract. Lu Dong looked through the tickets and went there to take a look?

Xu Qin didn't say anything anymore, just waited for Lu Dong to make a decision.

Lu Dong said: "Okay, then go and sign a contract with the Football Association, and watch the game by the way."

Xu Qin stood up and said, "I'll go find Xue Tian to book a flight."

Lu Dong glanced at the ball ticket: "Wait first, I'll ask Song Na if she's going."

After making a phone call, Lu Dong simply left the company and went to the next building No. 3 to find Song Na. After leaving Building No. 2, he suddenly saw a group of more than a dozen people walking into Innovation Port, all in suits and ties, as if they were coming to inspect.

There are more than a dozen office buildings in Da Chuang Port in the province, with the front building number located at the outermost point. As more and more buildings are opened, a commercial office CBD area has been formed here, which is one of the core business districts of the University Town.

Another core business district is the business center east of the central intersection.

There are many companies in Innovation Port, and many people come to inspect, and leaders come here every once in a while.

Lu Dong could see clearly that he knew the two people in the group, one was Zhang Tao, general manager of Sanlian, and the other was Duan Minghe, the new executive deputy director of the university town.

A few days ago, I had a deal with these two people.

Seeing them walking all the way to Innovation Port, Lu Dong looked curiously for a while and happened to see a staff member of the Management Committee coming from the sidewalk, as if he was about to catch up with the team in front.

Lu Dong often goes to the university town management committee and meets this person. He takes two steps and greets Qing: "Guo Ning, why are you running so urgently?"

When the young staff member named Guo Ning saw that it was Lu Dong, he quickly slowed down and said with a smile: "Hello Mr. Lu, this leader is here to inspect. I forgot to bring the things. I will go back to the car to pick it up."

Lu Dong looked at the group and asked, "I think the person who led the team is the new Director Duan?"

"Yes." This is an open event, not a secret. Guo Ning said casually: "Sanlian is about to establish a Sanlian Real Estate Development Company, preparing to invest in the university town, and specifically select the company's headquarters in our university town. It is said that it will occupy a whole business building. Aren't the last few buildings in the Innovation Port going to be built? Director Duan came with Sanlian's people to take a look. It is estimated that Sanlian Real Estate Company may choose its headquarters in the Innovation Port."

Lu Dong looked like he suddenly realized: "So that's what it is."

Guo Ning pointed to the group: "Mr. Lu, I have to go through the conversation again."

Lu Dong nodded: "Okay, go and do your business."

Seeing the people walking quickly over there, Lu Dong slowly walked towards Building 3. Sanlian Real Estate wanted to place its headquarters here? I wonder when the project of Caishishan Villa will be launched, and will Sanlian acquire land from the university town?

Although I think so, Lu Dong has no other intentions. After all, Sanlian and Guangmei have been affected by him and have changed a lot. Who knows if the past will happen?

However, there are some things just in case, and I would like to remind you next time I see Yang Liewen.

Yang Liewen came to inspect with the county leaders last time, and easily suppressed Director Duan. Later, Director Duan didn't talk to him about foreign exchange investment anymore.

Come to Warm Trading and enter Song Na's office.

Song Na was busy, but Lu Dong didn't say anything. She found a place to sit down and waited steadily. The two of them had a tacit understanding.

After a while, Song Na closed the document and asked, "Why are you free to come here?"

Lu Dong smiled and said, "Someone invited me to Xi'an, so I don't want to ask you to go out for a trip together."

"Travel?" Song Na suddenly thought of what happened last summer and said softly: "You will use travel to plot against me, so I won't be fooled."

"Go to watch the World Cup budget match of the men's football team. My spicy hot pot shop is going to find the men's football team to advertise..." Lu Dong said roughly.
Chapter completed!
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