Chapter 281: Why do you need to use blue liquid?

Liu Qingmei finally accepted Chen Mingluo's suggestion and agreed to take on the advertisement.

Xiao Xiao happened to have time, and she was also very interested in how to shoot commercials, so she said that she also wanted to go and see the shooting scene together.

Chen Mingluo naturally had to do what they asked, so he brought two men and two women and four staff members to Yangshuo, where the commercial film was filmed.

Because the products represented by the advertiser are local enterprises in Yangshuo, the shooting location is also in Yangshuo.

Although Yangshuo cannot be compared with cities like Beijing or Shanghai, it is also a large city with a high scale. What is even more rare is that the scenery is very good, so it has always been an outdoor location favored by advertisers.

This time they came over, but they happened to catch the advertiser shooting several advertisements at the same time. The director sat there and was sitting steadily. A large group of staff around were busy and were shooting an advertisement about medicines.

After they came over, they negotiated with the advertiser for a while, signed a contract, and then waited for arrangements here.

The left and right were bored, so Xiao Xiao suggested that everyone go to see the filming of the commercial, and he received unanimous agreement. So a few people came to the outside of the studio, found a table to sit down, and watched the fun there.

The lights in the studio are very bright. It is said that this can make the effect better and make the actors look healthier and more uplifting. At the same time, if there are any defects on their faces, they can also be covered in the strong light. After post-processing, they can basically be photographed as beautiful women.

However, the one who appeared in front of the camera now was a man, who was over forty years old, with a big back and a pair of gold-rimmed glasses. Although he looked like a scholar, his image was a little too obscene. At first glance, he looked like a rather gorgeous uncle.

At this time, everyone recognized him. This is a relatively famous comedian in the industry. His family is also a family of comedians. He has produced several famous elders and comedians of his peers. He is well-known and has frequent visitors in TV screens and advertisements, especially agents for health products.

"In the past, when I met my wife at night, it was like a mouse meeting a cat. Since I took ginseng and antler pills, the effect has been different. The benefit is not a little bit-" The man talked in front of the camera with a box of health products, but he didn't see anything about the mouse seeing a cat.

After seeing this, Liu Qingmei and Xiao Xiao were amazed. They all said that this teacher was only middle-aged and had to rely on medicine to persevere. He really should not behave like a person.

When the staff next to him heard this, they laughed a little, "This is just an advertisement. Why do you think randomly? Just like this comedian, there have been more than 60 similar advertisements. If you take each medicine, you will get sick even if you are not sick."

The three of them nodded, all of whom felt that what this person said was reasonable.

What they are filming now is an advertisement for treating prostate diseases. The product only has a batch number of health foods, but after their packaging, it has turned into a high-tech special medicine for treating prostate diseases. This comedian is still very dedicated to the recommendation in the advertisement, and the pharmaceutical company is quite satisfied.

"Why did you think of choosing him to endorse him?" Chen Mingluo asked casually.

"It's very simple. The company has studied prostate diseases, and they are all the same age as him. This group of people are also familiar with him, which is conducive to the promotion of this product, so I came to him." The other party's staff did not hide anything on this issue. Everyone was on the shooting site, which proves that they should not be idle people, at least they are trusted by advertisers, so naturally they don't need to worry about anything.

"Have he experienced this product before he officially took the advertisement?" Chen Mingluo asked.

"That's when recording, I asked casually, is this thing useful? He actually cares about how much compensation he is. He says whatever we ask him to say. However, if he gives more money, he will brag harder, and if he gives less money, he will stop." The staff replied.

The staff member also said that there are three benefits to finding celebrity endorsements: one is good investment promotion, the other is good promotion, and the other can also decorate the storefront for the company. If there are celebrity products and dealers prefer them, they will think that your company is capable. In addition, patients trust these public figures more. If there are celebrity products, they are easy to remember by patients, so it is easier to sell.

After these companies tasted the sweetness of shooting advertisements, they invested even more in this area.

However, the shooting of the next advertisement was a bit dissonant. Although the spokesperson was a second-tier actor, his score was much bigger than that of the first-tier actors.

He always thought that the director of the commercial was half a bucket of water. When he saw a certain shot, the director said he could not bear it anymore. "There is almost a space of 360 degrees in front of me. Where are you pointing to the front? You can tell me to look at the camera, or to the left, or other more precise angles, rather than just the two words in the front."

After such a stir, the atmosphere suddenly became a little stiff, and the director was also very angry and didn't miss him.

The advertiser and the manufacturer's people comforted him for a long time, but the two still couldn't pee in a pot.

Finally, the actor said that he was willing to do a lot of work such as reshooting. In order to complete the shooting of this commercial perfectly, his only requirement was to change the director.

Naturally, I can't continue shooting, and the advertiser was so angry that he simply stopped shooting and went straight to the next one.

The next item to prepare is naturally the sanitary napkin advertisement that Liu Qingmei was going to take, so the staff started to get busy again, preparing to decorate the bedroom, preparing large beds, preparing various props, and also preparing to put on makeup and change clothes for Liu Qingmei, etc.

Chen Mingluo and Xiao Xiao sat aside with the staff they brought to chat and passed the time.

When the director saw a bunch of idle people sitting here, he wanted to kill them away. Later, he asked, and found out that this was Liu Qingmei’s friend and agent, so he didn’t say anything. He even came over to chat with them and talked about some inside information about the industry.

Chen Mingluo talked to the director for a while and found that he was also a guy who couldn't stay idle and was very gossipy.

"What should I do if I don't take photos just now?" Chen Mingluo asked about this.

"If you don't shoot, you won't shoot. Just a second-rate actor, whoever you love!" The director has obviously seen many similar things.

According to him, he has worked with many Hong Kong and Taiwan artists and mainland artists over the years, and he found a very obvious difference.

Mainland artists are more self-centered and hope to express their true dressing habits and aesthetics in front of the camera, and also have a higher desire to control creation, even if this is just a shooting of an advertisement.

Hong Kong and Taiwan artists are more like acting. In advertising, they are just a character that an advertiser or photographer wants to become.

"From the professionalism, the attitude of Hong Kong and Taiwan artists makes photographers feel respectful." The director said, "In my eyes, they are like themselves, doing things according to the principle of being responsible for the brand. Once they cooperated with a very beautiful Hong Kong superstar to shoot a suit brand advertisement. The suit owner asked not to put a gold-plated brand logo on the collar of the suit, and took out a successful person in the 1980s who once had a small leather bag that was clamped under his armpit. He also asked him to hold it, and took a hat for him to wear it on his head. The image was obviously a bit funny. Although the superstar was extremely reluctant in his heart, he told me privately that wearing this kind of clothing was very similar to the hooligans on the streets of Hong Kong he played, but in the end he still collaborated to wear the hat and the small leather bag."

"Oh, this probably means that the concept is different-" Chen Mingluo commented, "The mainland pays more attention to fame and honor. As the saying goes, starvation is a small matter and loss of fame and fortune. I can be a third-rate actor, but you have to respect my actor's independence."

To put it bluntly, it is because of the impact of different systems. The actors in Hong Kong make money and make a lot of pressure. Many of the mainland have been incorporated by various units, and they have secured income from drought and flood.

"I have photographed a lot of sanitary napkin advertisements and I am familiar with it." The director said to Chen Mingluo and the others indifferently, "But this girl is very beautiful, and it is very rare. At least she doesn't need to make so many modifications."

"Aren't the actresses all very beautiful?" Xiao Xiao asked.

"Then we have to distinguish people. Some of them are just appearances in front of the camera. If the cameraman wants you to look good, there will always be a way. On the contrary, even if you grow up to be a fairy daughter, he will also have a way to vilify you." The director shook his head and said.

The director also improvised several advertisements he had filmed and had already processed after they had watched, all about sanitary napkins.

After reading it, Chen Mingluo suddenly had a whim and said, "Can I ask a question? Why do all the liquids on sanitary napkins need to be blue? According to the principle, it should be red."

"This question is really a problem," the director said with a smile, and then explained to him, "There are so many meanings here! First of all, the blue looks cleaner, which will make the user feel refreshed. Women in that period were not in a good mood, probably related to this, so we all used blue. Secondly, that is to avoid diplomatic disputes with Japan."

Chen Mingluo laughed when he heard this. He later saw a half-true and half-false advertisement on the Internet, which was a drop of bright red blood stained on the snow-white sanitary napkin, which turned out to be the national flag of a certain country, which would naturally make the Japanese dissatisfied. This statement of avoiding diplomatic disputes is reasonable.

"Actually, I know there is another reason. What does the pronunciation of the English word blue sound a bit like?" Speaking of this, Chen Mingluo also remembered a statement.
Chapter completed!