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Chapter 359 How to Make Money in Newspapers

In the early stage, 10,000 copies were the task Wang Yong gave to the printing workshop. In the future, printing will continue as needed.

Wanshiwu invested in the printing house and started printing immediately after receiving the notice. Although no additional fees were charged, the cost and labor fees were still charged.

"How much does a newspaper plan to sell?" Cao Pi remembered that he didn't seem to know the price of the newspaper. Judging from the current situation, the printing cost of a simple copy should be about five cents, and ten thousand copies of printing can roughly reduce the cost to about three cents.

After deducting other transportation fees, you need at least ten cents per share to make a profit.

"Five cents in the early stage! Then it will be reduced to three cents as needed, and finally one cent is used as the final sales target!" Wang Yong said with a smile, "In fact, it's nothing to give it for free, but you always have to give some income to those who sell newspapers!"

"Whis...what? Three cents, one cent? Are you crazy?!" Cao Pi cursed directly, which means that he would lose two to three cents a newspaper when he sold it, and at least thirty cents a day if he sold it, he would lose at least thirty cents a newspaper. Thirty cents a day!

One acre of fertile land is only one cent, and one day it is equivalent to losing three acres of fertile land directly! It is really too expensive!

"And it will take another month to achieve the effect of the newspaper. After all, we can only report once a week..." Wang Yong shrugged, thanks to the fast passage of Wanshiwu, otherwise it would be good to report once a month.

The map of this world is different from the one in his world, with different scales. Some places are far apart, some are closer, and the terrain is also somewhat different. It is just a newspaper promotion for Cao Cao's current sphere of influence. It sends manuscripts from the place, and then polishes them in one day. It takes three or five days to send them back when you go to the fast passage.

After that, it will take one to two days to polish, one day to type and print, and sell it on Mondays next week. Of course, Wang Yong hopes that it can be compressed to the fifth-day, third-day, or even daily newspapers.

To be honest, he didn't think there would be any effect in the fourth issue of the newspaper. If Wanshiwu had not taken the lead in advertising, he might not have achieved any results without three months of promotion.

"One month..." Cao Pi felt that Wang Yong was crazy. It was not enough to lose three acres of fertile land at one time. It would take another one month, at least four weeks. After 12 acres of fertile land, they would be defeated like this.

She couldn't figure it out and wanted to put her hand on Wang Yong's forehead to see if he was crazy. Why, it wasn't tall enough...

"What are you doing? Touching!" Wang Yong looked at the other person, how could he not know what she wanted to do? Especially when he looked at her feeling of standing on tiptoe in order to touch her forehead, it was quite interesting... But he still had to yell!

"You're really fine?" Cao Pi asked tentatively.

"No problem, then again, haven't you found out? We have a health column that introduces several types of fruits and vegetables?" Wang Yong sighed and asked inducingly.

"Of course, it's about tomatoes, durians, pumpkins and sweet potatoes...what happened?" Cao Pi, the naughty child, obviously hadn't reacted yet, but instead looked at Wang Yong blankly, waiting for his answer.

"You can't do this. When encountering things, you should think more, think more, and guess more. In this way, even if you are wrong, you can at least learn something through thinking, rather than waiting for others to answer!" Wang Yong shook his head.

"But I heard you say it, don't I know it?" Cao Pi tilted his head.

This is a big guy, really big guy, no wonder he can take the position of the emperor. Look at others, others ask you to think more and think more. This person will let others think about it directly, then tell her the answer, and then learn here. This ability to use people is a true leader style!

"That's right, we discussed with Wanshiwu, and we will promote these vegetables and fruits for them. So is there a promotion fee? Let's take a look at this place..." Wang Yong said here and took out a printed newspaper. "Here we have a promotion of Wanshiwu's recent discount on fruits and fruits. The discount period is half a month, and the focus is on these vegetables and fruits... Do you think readers who have read the health column want to buy these fruits and fruits at Wanshiwu?"

"So that's it, so what?" Cao Pi didn't think about it at all. She just asked Wang Yong to tell her what the result was.

"The result is that even if this discounted advertisement only occupies a small part of the page, we will charge a certain advertising fee! Promotion is promotion, and advertising is advertisement!" Zhang Song could only go forward and add.

"In other words, we have collected a lot of advertising and promotion fees from Wanshiwu?" Cao Pi was willing to take the test, "How much is this fee?"

"Because we have no other customers at the moment, these advertising spaces cannot be sold at high prices... only 100 coins... The promotion fee is 20 coins... and it is paid every month!" Wang Yong said according to the truth.

"One hundred and twenty cents, one month? If we calculate this, wouldn't we... not lose money?" Cao Pi calculated it and sold it at three cents, then he would lose 30,000 cents a week, which is 30 cents, which is about 120 cents a month. But Wanshiwu has already paid the fee of 120 cents, which means... no income?!

"Hey, hey, isn't this still no income?" Cao Pi was still unhappy. After being busy for so long, he still had no income. What is this? After a newspaper runs a month, what is it just a balance of income and expenditure.

"It's already good!" Wang Yong shook his head, "After all, our influence is not enough, too few people come to advertise. In the later stage, if they don't bid, I won't advertise them! At that time, a conspicuous advertising space must be calculated every month, and at least one quarter must be calculated every month. If there is no 30,000 yuan a month, I won't publish it!"

"Are you crazy about money?" Cao Pi felt that this was too crazy! This is still the most conspicuous part, what about other places? After counting this, the year's advertising revenue is just an astronomical figure. Thinking about it a little... I was a little excited! At the same time, I felt a lot of unreal!

"Will you know if it's OK? The key is that this newspaper must be approved by the official. In this way, even if we monopolize the industry, even if the Wanshiwu wants to handle it, there is no way. Why do you think the other party is so happy and uses the printing house as a shareholding and only accounts for 10% of the dividends?" Wang Yong said with a smile.

However, according to his speculation, the real purpose of Wanshiwu's investment is mainly to avoid the newspaper deliberately guiding public opinion and directly targeting Wanshiwu. After all, the major shareholder, even if it is just a shareholder who occupies 10% of the shares, has the power to supervise.

For example, in this editor, there is one that is provided by Wanshiwu... Needless to say, it is supervision!

"Then, we have sold this newspaper?" Cao Pi also thought he could take a look, so he compared the newspaper in his hand.

"Of course, it must be spread out as soon as possible. Not only Yingchuan, but also the entire Yuzhou and Yanzhou must be spread out! If the conditions are not limited, Xuzhou and Jingzhou, and even Sizhou must have our newspapers!" Wang Yong waved his hand and said passionately.
Chapter completed!
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