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Chapter 38 Discuss to do promotions

For Cheng Cheng, going to put out fires and people every day is already a part of his daily life. It can be said that it is not just about work, but about becoming accustomed to becoming natural!

Moreover, from Cheng Cheng's personality, he also enjoys such work and life. As for popular news articles at the meeting, becoming a big and small internet celebrity firefighter, these are not within his consideration. He is still working normally. He should work overtime and go home. Life is still so simple.

Su Xinyi gave Cheng Cheng a snack, and then she went back to the cake shop. She discussed the opening of the store with Cheng Zi. The opening time has been finalized, just do it step by step.

Su Xinyi said to Cheng Zi: "On the first day of our opening, this cannot be considered as opening, but should be considered as reopening. So are we going to do some promotions?"

Cheng Zi hesitated for a moment and did some promotions on the opening day, which was of course good, but she was afraid that the bread and pastries she made were not enough for promotions.

According to her experience, the price of anything used for promotion is of course cheap, and consumers prefer economical and affordable, so no matter how many promotional pastries she makes, it is unlikely to be used. As a consumer, she used to do such things whenever she encounters merchants for more than 20 years, so she is so clear that she can't be clearer.

Cheng Zi said: "We can do promotions. I used to like merchant promotions. I always encountered delicious and cheap things. But if we want to do it, the promotion efforts should not be too strong. After all, I am the only one who makes pastries and bread. If the intensity is too strong, I am afraid I can't make it!"

Su Xinyi nodded, but she didn't think about this.

Su Xinyi and Cheng Zi have different ideas. This is because Su Xinyi rarely bought discounted and promotional items in the past. She is wealthy and is not very sensitive to the price of goods, except for luxury goods, but she really rarely pays attention to the price of small things like bakeries.

Su Xinyi said: "The first piece of bread is full price, and the second piece is half price. What do you think about this? It basically means asking customers to buy at least two!"

Cheng Zi thought about it, shook his head and said, "The strength is a bit small, because the promotions they usually do in ordinary bakeries are the same!

Sometimes, fresh bread and pastries on the day will be sold at a discount in the afternoon. Doing so can mean that their pastries are all newly made and not overnight.

So the first item is full price and the second item is half price. Such promotional strength is probably not good!”

Su Xinyi said oh, saying, "Well, after all, our store is reopening, and the intensity of this is indeed a little smaller. So what do you think about our first item being priced for full price and the second item being free?"

Cheng Zi smiled and said, "Isn't that equivalent to a 50% discount? It's better to say that it's a 50% discount directly, or buy one get one free!"

Su Xinyi waved her hand and said, "No, no, this is different. If you directly get a 50% discount, then the customers who buy things will think that bread and pastries are originally priced at 50% off, so they will only think that it is cheaper, but they will not feel that we have given them a discount.

However, the second item is free. Although it is 50% off, the situation is different. Consumers will know that the pastry and bread are the initial price. They just bought two items at the original price. In this case, they will feel that they have enjoyed the discount. When buying bread and pastries in the future, they will not mistakenly think that we have increased the price, because after all, they have bought it at the original price before, and they know the original price in their hearts!"
Chapter completed!
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