Chapter 176: Alliance Crisis(1/2)
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If American culture has certain advantages over other parts of the world, it will only be ridiculed to bring this culture to Europe.
Europe is the birthplace of capitalism. The French people captured the Bastille and declared the rise of modern democratic and free thought.
In order to fight against the Soviet communist propaganda, Europe was forced to implement welfare policies to appease the people in the country. When we arrived in the United States, the emergence of the middle class was created.
The political systems in Europe and the United States are the same, and the economic systems are different. What Americans call minor things are just ordinary things in Europe. In terms of cultural accumulation, the gap between the two sides is far different.
Since the Roman Empire, Europe has a history of thousands of years. The United States has only been more than three hundred years.
Although the United States and Europe are cousins, in the eyes of the European people, they just relied on the fruits of the victory of the First and Second World War and became rich and became rich.
Europe is simply unable to be unified for many reasons. If it is unified, Europe will become a stronger existence than the United States.
This idea is the common idea of many Europeans.
Especially France and Germany, this kind of idea is also filled with the country and strives to spread it throughout Europe.
The European Community is a concrete manifestation of this kind of thought.
With the collapse of the Soviet circle of power and the successful peaceful evolution of Eastern Europe, millions of Soviet Red Army troops have retreated to the country. Europe generally feels that the danger has passed, and the ambitions that have previously relied on the wings of the United States for security have begun to slowly relax.
Hollywood movies have a strong position, making European film companies dare not speak out. However, as the saying goes, the greater the pressure, the greater the resistance.
The key point of the emergence of the Eurasian Film League this time is not that Xiao Qiang successfully opened a gap in the tightly closed American film market, but that European film companies are about to stop talking!
If it weren't for the quota system that was forcibly promulgated by governments, they would all surrender to Hollywood.
But are European movies really that bad?
Xiao Qiang doesn't think so.
There is a large number of excellent film directors in Europe and a large number of actors. Their failure is a complex of multiple reasons.
He believes that there are too many European countries and the film venues in a single country are too small, so they cannot rely on the domestic market to support a large-scale film company that is of great importance. The language differences between countries make the works of each film company limited to their own country and confine the dissemination of excellent films.
Originally, if European film companies unite and choose an advantageous language as the popular film language, they can achieve the effect of expanding the market.
However, the conflicts that have been scattered among countries over the years have limited their unity.
If the British said that English was the popular movie language, France and Germany would inevitably object. With French as the standard language. Not to mention that Britain and Germany did not agree, even other European countries would not want to do so. French has been declining for too long, and people have long since stopped considering it as an advantageous language.
Now, Xiao Qiang appears as a third party and tells them in frank and sincere words: Our goal is to break the monopoly of Hollywood and conquer the hearts of American audiences. Therefore, you can use your own language to make movies. But if I want to introduce it to the United States, I must use American English to re-production of the movies!
He said it very bluntly and even explicitly: we just want to please American audiences as much as we can, and we must try our best to make movies that Americans want to watch.
For this purpose, filmmakers elected by various companies have established a "North American Commercial Film Planning Department" with up to 100 people in Universal Pictures.
They are familiar with all aspects of Hollywood movies.
The basic excitement points of each successful Hollywood movie are separated, and are illustrated with Europeans' usual rigorous attitude, using charts and data.
Based on these key points or highlights, the newly established Universal Pictures began to collect scripts around the world.
The script team even went to Hollywood to compile their scripts and collected some works by some excellent playwrights.
On the other hand, everyone reached an agreement that the directors and actors of each film company, as long as they do not have their acting tasks, should flow freely within the league.
All directors within the league have also been re-divided.
He likes to shoot art films. He is classified as the art film department: he is good at action films and is included in the action film department: shocked films, horror films, disaster films, war films, science fiction films, comedy films..., and is classified and improved one by one.
Just on Christmas and two weeks, fifty re-produced European films were launched in the United States.
As soon as these videos appeared in the American DVD rental store, they were quickly sought after by American family users. Compared with Hong Kong movies, they are also films starring Westerners. Due to the similarity of values and levels, American audiences are more susceptible to the content of the movie when watching their videos and are more likely to resonate with them.
At the beginning, only three people came to borrow, and soon, the group expanded immediately.
When American audiences watch Hong Kong movies, due to their race and surname differences, they have to gradually become familiar with the name of the character in the movie and what his appearance is. This greatly restricts them from enjoying the pleasure of the movie contents wholeheartedly.
This is what Universal has rented a disc after launching hundreds of Hong Kong movies.
The main reason for the discs of Jackie Chan and Chow Yun-fat, which are concentrated on Jackie Chan and Chow Yun-fat, is that they are already familiar with these faces.
But European movies are different. In the first few minutes of the movie, they can immediately understand who the protagonist is, his name, appearance, temperament, and personality. This effectively improves their sense of distress when watching oriental movies and greatly enhances the fun of the movie. In just a few days later, these newly launched European movies, some of the outstanding actors, have their names become familiar to American movie fans, and have a large number of local movie fans in the United States.
There is no language barrier at all. Listening to the actors in the movie, speaking fluent American English, many viewers who don’t know much about Europe thought they were originally speaking English.
When Christmas begins, going to church to pray, attend Christmas party, and having Christmas dinner at home. Renting a few sets of good-looking European DVDs to enjoy at home has also become an important part of Christmas.
While the American people were enjoying movies from European relatives, the script evaluation department of Universal Pictures also finalized more than a dozen movie scripts.
French director Luc Besson succeeded in the United States with his "This Killer Not Too Cold". He handed over a script he wrote at the age of sixteen, "The Fifth Element" and successfully became the first script to be passed.
In addition, an ancient war movie "Troy" with a grand scene was listed as the focus of the first batch of commercial films and was jointly produced by more than 20 companies.
In addition, five works such as "Brave Heart", "Robin Hood", "Farewell My Concubine" and "Train Guess" have also passed the review.
The only troublesome thing is that "Schindler's List" written by a director who disturbed Tai, triggered heated debate in the evaluation team. Not only is it expensive to shoot such a film, but whether it can win the audience is also unknown. In addition, it also needs to take care of the impression of the German people. Therefore, for this film, the support and opposition are equally huge.
The final vote was the last video passed this time with Xiao Qiang's last vote. "Schindler's List".
All video investments follow one principle.
This is the first thing that is invested by members within the league. If members of the league are not optimistic about the film, the filming can raise funds outside the league. Of course, as the first batch of commercial films jointly filmed, all the films have been successfully found within the league.
Those film companies that did not participate in the joint production also shot their favorite movies according to their original shooting plans. Some scripts that were not approved were also taken by them and started shooting according to the same financing method.
A counterattack against Hollywood was launched at the same time in Europe, America and Asia.
Before the first commercial movies landed in the United States, people were concerned about the "disc storm" in the United States.
The phrase Disc Storm was first invented by Porter, a former independent writer of the New York Times, who has now become a full-time reporter for Universal Corporation.
Mr. Porter has accepted his fate. He feels that the concept he personally adheres to in the face of public preferences is so insignificant.
For the sake of life and to keep up with the word, he dreamed of becoming the next American baby two children. He accepted his fate. He wrote hard and the public liked to read the press releases of the Universal Corporation.
What he claimed was the storm of the land disc refers to the CVD disc of the China World Company.
Once, someone pointed out in the newspaper that because CVD does not receive support from Hollywood, when this trend passes, the American public will chase the novelty of Hong Kong movies. CVD will be knocked back to its prototype. It reveals its true nature and reprimandes the role of game console accessories.
After the burner and video adapter cards were launched, people were a little surprised, but their views remained unchanged. However, they added a new character to the cvd, which is home movie production.
But since December of 1991, media comments have gradually turned.
The launch of the first batch of fifty European films gave American film critics an impact. American filmmakers all felt the tenacity of Universal Corporation not to give up until it achieved its goal.
The media first spoke cautiously, and then there was a half-month loss of voice.
No one reported this matter. He planned to deal with it with the cold and let the matter pass.
At the same time, they also began to send a large number of reporters to find out the whole story. How many European film companies have authorized Universal Corporation? What impact will this have on Hollywood?
French film companies, British film companies, German film companies, Hong Kong film companies, Japanese film companies...
They don’t know how much money Xiao Qiang spent, but he actually collected so many film companies from all over the world to authorize films.
Hollywood is eager to explore the bottom of the world.
And those European film companies authorized to the world are just fighting against reporters’ questions, haha.
They said that the Universal World won their authorization with a quote they could not refuse. As for the number of the offer, they refused to disclose it. Indeed, the offer was so high that they could get rid of the shadow of Hollywood, and how could they be rejected by them?
Hollywood also felt the attacks of the world one after another, and was a little confused and didn't know how to deal with it.
The front line is too wide, Xiao Qiang expanded the outer edge of CVD to the fields of games, fitness, dance, movies, entrepreneurship, etc. Hollywood is powerless to face such a broad front line at the same time.
After urgent discussions, Hollywood studios such as Century Ford decided to focus on the weak points of the world: movies.
At this time, they were no longer able to argue with the DVD disc standards. They all knew that if they did not defeat Universal first, even if they launched DVDs and wanted to promote them, they would also be attacked by Universal.
They raised their vigilance by 200 percent and included defeating cvd as their main goal.
On the one hand, the US government has put a lot of pressure on the Hong Kong and British governments to force the other party to open the Hong Kong film market. Their reasons are very good. The United States has opened up to the world in the cultural market. Although your Hong Kong films are not released in American theaters, it means that your films are not available. However, being able to be placed in the DVD rental store in the form of a disc can also be considered a smooth entry into the US market.
Now, you should repay your kindness and also open up the Hong Kong film market so that Hollywood can enter.
The Hong Kong and British government answered: Hollywood can enter. However, since we can only play in the form of discs in the United States. Therefore, if Hollywood intends to launch cvd discs, we will also allow it!
Hollywood was a little dumbfounded.
What to do? The other party is pointed and the other party is Mang. Either the American theaters are open to Xiangyou Movies: or Hollywood authorizes the Universal Corporation to let the disc enter.
This is all over and over again. Didn’t it be the one who got it on your own?
The US government was a little angry. Trade negotiators pointed out that Hollywood has never set limits on Universal. Universal can purchase Hollywood movie licensing at will, just like they did in the first place. As for the price is too high, there is nothing we can do. Since it is a free economy, the market price is naturally set by the market.
The parties kept quarreling, and negotiations were intermittent.
Hollywood is launching an oppressive offensive against the Universal Film Source Library Base Camp to scare the monkey and intimidate those film companies that dare to open the Universal Film Source Library.
On the other hand, they also used Huluo to attack, attempting to dismantle Xiao Qiang's allies and use the cauldron to remove firewood.
Several major Hollywood film companies have chosen their opponents and show goodwill to several major European film companies. They hope to shoot together.
Their move is cruel.
The Eurasian Film Company formed an alliance to not aim to maintain the noble goal of the country's film industry.
Every boss is first and foremost a businessman. What he considers is more profit.
Even if the league finally defeats Hollywood, so what?
To be continued...