Not only does Jiao Enfan not understand this problem, but many people in the industry do not understand it. Jiafeng Electronics needs a lot of money to operate, but also faces a market where competition is about to reach a fierce competition. Distribution requires money!

The next day, Jiang Xiaoyan took Duoduo to the kindergarten, while Lu Feng went to Jiafeng R&D office. At present, Jiafeng Electronics does not have its own R&D office. It cooperates with several R&D units to expand the original office.

Now all office buildings on this floor are in Jiafeng's R&D office. Lu Feng arrived downstairs at 8:30. There were already many people standing there, basically wearing glasses, staring at Lu Feng, and several of them were wearing plaid shirts.

"This is the boss, Mr. Lu!" Liu Cheng said.

No one spoke, everyone was communicating with Lu Feng with their eyes. Some people smiled and said in a voice they could hear, Mr. Lu.

Although most of them are circuit engineers, Lu Feng feels that these people are more like writing codes. He understands this kind of people who are engaged in research and development and technology. These people just do their own things and talk a lot when they encounter things in the industry, but interpersonal communication is really not good.

"Hello everyone, you're welcome, I'm just here to take a look." Lu Feng waved his hand, which made him a little embarrassed.

If we follow the general process, we will definitely have surrounded this occasion, with an excited smile on our faces, holding Lu Feng's hand in both hands, and all kinds of flattery, greetings, and asking about our well-being. Everyone present stood there blankly, looking at Liu Cheng, as if asking, can we go back, and there are still many things that have not been dealt with.

"Thank you all, let's go upstairs and have a walk." Lu Feng took the lead and said, "R&D is the core of an enterprise. If you have any difficulties, just say it. I will definitely do it for you if you can."

"Can you buy a logic analyzer?" said a man in his thirties wearing a plaid shirt.

Lu Feng looked at Liu Cheng with a question mark and asked, "What's that?"

"It's quite expensive to test. We don't have a full set of test equipment yet. After the New Year, we rent some research institute instruments for testing. Fortunately, this technology is very mature, so it's good to make some minor adjustments." Liu Cheng introduced.

"How much does it cost to buy a full set?"

Liu Cheng looked embarrassed and looked at Lu Feng with a wry smile: "If you look for relationships internationally and spend some agency fees, you will probably have a 30 to 50 million US dollars to buy the entire laboratory equipment, but it is old!"

"I spent so much money and bought the old ones. I had to spend the agency fee to ask for help?" Lu Feng stopped and shouted.

"Many test equipment is prohibited from exporting. People are blocking us and don't sell it for a long time. Even if it is old equipment, they will sell you a few thousand yuan for a screw. If something goes wrong and ask a few people to repair it, it will really bring the living ancestors." Liu Cheng said helplessly.

"Fuck it!" Lu Feng cursed and entered the elevator.

"Oh...it's useless to fuck anyone!" Liu Cheng sighed and entered the elevator.

The domestic electronics industry is too behind foreign countries, and TVs can only be regarded as preliminary electronic equipment. All slightly higher-end equipment are imported, and the blockade of mid-range industrial manufacturing is astonishing.

The gap is that materials, electronic conduction, testing equipment, overall machine tools, and foreign products are far superior to domestic products in terms of durability and texture. For the same pager, Lu Feng bought Motorola and equipped Jiang Xiaoyan with a domestic product. It has been less than a year since he used it, and he didn't even show the word "fuck".

The entire 1990s were chasing through lockdowns, and it was also during this decade that domestic products left a bad impression, but the only exception was household appliances.

Lu Feng wandered around the office. The atmosphere in the office was indeed stiff. Each person had a table, and there was no other sound except drawing pictures.

This sense of concentration and the sense of fun found in the major is a joy that Lu Feng cannot experience.

Lu Feng couldn't give advice on such a highly professional thing. He originally wanted to cheer everyone up, but when he saw that no one wanted to pay attention to him, he simply didn't make any fun. He turned his head and told Liu Cheng to prepare for a meeting and take out the prepared products for him.

More than ten minutes later, seven or eight tables in the office were put together, with drawings of one meter, two meters and fifty-width lengths on them, and several people were muttering there.

"Mr. Lu, you have three solutions now. According to the current price given by the supplier, the one we can achieve the lowest is this one, a 29-inch large color TV, gray, with two rows of vertical stripes on both sides, and a speaker is placed inside, which makes the TV look bigger. At this cost, it is estimated that it is about 2,002 yuan. The display screen is very average and the picture quality is a little blurry."

Lu Feng frowned at the drawings and asked, "The picture quality is not important, just color is enough. The cost of 2,000 yuan, plus the site fee, water and electricity, and labor are there?"

Liu Cheng shook his head repeatedly. As an engineer, he only estimated the price of components combined on the market now.

Lu Feng silently estimated in his mind that he would not make a penny, but to the towns deep inland, the price had reached 3,000 yuan. One unit made 200 yuan, that would be 3,000 yuan. Including the pass rate, transportation loss, after-sales service, etc.

A group of people took pens and calculated on paper. Liu Cheng said, "I think the profit should not be less than 20%, and the price should be set at 38 to 4,000 yuan."

Lu Feng picked up the water cup next to him and took a sip, shook his head and said, "No competitiveness. Isn't this the main price of domestic TVs at present? If you look for more than 5,000, people either buy smuggling assembly machines or imported ones."

"Then the second model, the 27-inch one, costing at 1,900, which is a circle smaller than that, and some accessories are used in a lower-end one than before. If the cost cannot be suppressed, it is really impossible to set the market price of a TV terminal within 3,000." Liu Cheng was embarrassed.

“What about the cheapest one?”

"The cheapest one is actually a black and white TV, but I changed some of the accessories inside, twenty-three inches, and the cost is about 1,500."

Liucheng introduced the internal gaps of the three products separately. One thing that the three models have in common is stability. These components can be produced in China and are resistant to high temperatures. Old fuses are stable than new models.

The disadvantage is that the spherical display is still a spherical display, which looks less high-end, has blurred picture quality, has a long time to watch, and the overall color is warm. If you watch a TV series, some colors will be obviously shiny!

"Go and see the prototype!" Lu Feng stood up and said.

A group of people arrived in another room with seven or eight TVs placed. The 23-inch TV was rejected by Lu Feng at the first time. The picture was battered and the faces were almost invisible. This product was obviously used by Liu Cheng to fool people.

The 29-inch display is the clearest. The difference between the two is the higher-end imaging tube and electronic gun. Currently, domestic TVs sold on the market priced from 4,000 to 5,000 yuan are basically this size and the resolution is better if foreign technology is used.

I can only say that the products made by Liucheng are only the most common domestic products at present, not low or high.

Now we can only choose one of these two products. If we choose twenty-nine inches, Lu Feng knew in his heart that he could not lower the price. He could not make money, but he could not lose money. Otherwise, those opponents would take turns to fight and consume their cash flow.

"We can only do this in product design. Some of the designs I told you before are not good. What you said should be more dignified and elegant. The design elements of this model are the best sold on the market at present. I have made some modifications, as for circuits, image tubes, screens......"

"I know, it's not your fault. It's hard for a good cook to cook without rice." Lu Feng picked up the drawings in front of him and sighed.

Transportation costs have to be found to decrease, and employee costs must also be reduced, but the wages of ordinary employees cannot be reduced, otherwise there will be high requirements and strict management, and these people will leave.

After thinking about it, Lu Feng could only take action on the management side, promote the management to hold shares as soon as possible, use the dividends at the end of the year to invigorate them, and also start with suppliers.

"Take out this twenty-seven-inch drawing, and do a cost calculation at that time, and optimize this twenty-nine-inch model. It can be used as a high-end product at that time. Also, if the startup is slow, you can make a boot display, make the word 四, and overdo it!" Lu Feng ordered.

Liu Cheng nodded slightly and thoughtful. This is a good idea. It was originally a disadvantage, but it also became an advantage.

"Also, the specifications of these two speakers are too high. If you remove one speaker, don't learn about the dual channels and stereo sounds of those high-end TVs. The plastic shell outside is a little bigger, making it look crazy. If you can't get the weight, get some counterweight and put your hands on it!" Lu Feng said.

Several people present looked at Liucheng. They have been doing research and development for so many years, but have never heard of such a wild way. Even those civil sciences themselves do not carry such a way.

"Okay!" Liu Cheng nodded and agreed.

"I also want to see some different appearance designs, starting with some details, such as where to put the brand name?"

Lu Feng took apart the entire TV and thought about it bit by bit. The R&D personnel had the idea of ​​R&D personnel, while Lu Feng considered it more from a market perspective.

This product meeting took three days to think about it. Three days later, Duoduo paid the tuition fee and said goodbye to Jiang Xiaoyan. Lu Feng took a box of drawings and boarded the plane.

Before the plane took off, Lu Feng's pager received a message from Zhang Fengxia that all the 50 million yuan of Fulong Fund had been received.

"Sir, the plane is about to take off. Please fasten your seat belt." The flight attendant came over and reminded with a sweet smile.

"Okay!" Lu Feng put the pager into his waist, put on his seat belt, took a deep breath and fell into the seat. He knew that when the plane landed, he had to face the entire world!
Chapter completed!