Is the setting reasonable? Will anyone be willing to buy it if the setting is high? These are difficult questions to answer. So although I agree with this matter in principle, as you said, it doesn’t matter if you lose money, it will be used as advertising expenses. But advertising

It’s also hard to say how effective it will be. If you really plan to implement it, you must first make a detailed budget and operation plan so that everyone can have an overall estimate and go through the discussion process before passing it at the meeting.”

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To be honest, Ning Weimin was very understanding of Song Huagui's cautious approach.

The main issue is that Pierre Cardon's brand image is the primary issue, so the quality of the ice cream must be high.

Just like the Maxim restaurant under the company, the reason why it has been operating at a loss is because Pierre Cardin always adheres to the business strategy of maintaining high-end style and not allowing price reductions.

So if we really want to implement this plan, the capital investment in the freezers is easy to calculate, but the cost of ice cream production is difficult to predict. Otherwise, it will be a situation of continuous blood loss.

Although the Pierre Cardon family has a big business, even if tens of thousands of ice creams are wasted every year, it will only cost tens of thousands of dollars, so they don't care too much about this expense.

But we can't let this matter become a thorny issue within the company and a joke for outsiders to watch.

Without sufficient time and careful consideration, Song Huagui was still a little overwhelmed and decided that ice cream was not easy to sell. This was normal.

But then again, Ning Weimin is very good at settling accounts.

Even though it may be a temporary idea, he has business insights from the next thirty years.

It is not difficult to help Song Huagui solve her problems and clear her mind on this matter.

"Sister, you don't have to hesitate about this matter. We have no choice. We must take the high-end route. Just like our clothes, why are people buying them when they are so expensive? Because besides our 'PC' brand, it is the first international brand to enter the Republic.

Branded clothing has the honor of being the first to try it. Also because it represents a style and culture from France, and represents the Chinese people’s imagination of Western life, it has added cultural value.”

"The same goes for ice cream. For example, if the production cost of our ice cream is one yuan, then the selling price should be set at around one yuan and five according to the situation in the Republic. But the problem is that we don't have high-end products in China yet.

There is no two-color ice cream. Once we make it, we fill this gap. Moreover, the shape of this ice cream is the LOGO of Pierre Cardon, so our ice cream becomes something that can bring people's imagination. Price

There is no ceiling. I think we can compare it with Maxim’s consumption level and set the price of ice cream at five yuan, which is slightly lower than ice cream desserts.”

"Don't think it's too high. In fact, the higher we price the ice cream, the more satisfied it will be for customers. The reason is simple. From the perspective of customers who receive gifts, ice cream priced at five yuan is definitely better than ice cream.

Ice cream priced at RMB 1.50 is more satisfying. Even if the production cost is the same. As for the sales issue, I don’t think you should worry about it. Because even if it is priced at RMB 1.50, ordinary customers will still feel that it cannot afford it. For them,

, in fact, it is the same whether it is five yuan or one and a half. And the customers who can afford our clothes must also be the ones who can afford five yuan to eat ice cream. If these people think it tastes good, they will definitely not come to our restaurant.

They will choose not to eat because they need to spend their own money.”

"As for our ice cream, does it mean that we have completely given up on ordinary customers? No, I think that ordinary customers are the main consumers of this high-priced ice cream. Especially young people, because they have not experienced life and death wars like the older generation. No matter how difficult the country is,

At that time, basic life was guaranteed. On the contrary, the poorer the family and the more stable their life, the more eager these young people are to consume luxury goods. This cannot be simply summed up as vanity. It is a psychology that has been suppressed for a long time.

They are eager to prove that they are not inferior to others by consuming high-end products. In fact, our Chinese people have always had the habit of wearing rice-filled bellies and woolen pants. It stems from this."

"Although these people can't afford our expensive suits, they don't need to own our suits. But they can afford the five-yuan ice cream. In fact, because our brand image is deeply rooted in the hearts of the people, we have already established a reputation in the country.

It has become synonymous with high-end suits and successful people. Deep down in the hearts of almost all people, they all hope that they can have some connection with our brand. This is the potential consumer market and consumption motivation."

"There must be someone who is willing to spend this money to make a splash, enjoy the envious looks of others, and experience what it feels like to be superior to others. Or maybe use this to please your girlfriend. So I don't plan to limit the sales of ice cream to just a few of us.

Instead, we want to promote it in the entire Temple of Heaven Park. We may even cooperate with foreign hotels where we rent stores for sales. I think the sales situation is not pessimistic, but also very optimistic."

"Not to mention anything else, the capital currently has a population of nine million. Since the Temple of Heaven has cultural activities throughout the four seasons this year, I predict that the average monthly passenger flow will reach one million people. Conservatively estimated, as long as one of the thousand people who come to the Temple of Heaven buys one

The high-end ice cream that only costs five yuan can sell a thousand pieces a month. I can also add this ice cream to the banquet at Tan Gong Restaurant as an after-dinner dessert. So looking at the whole year, I think we can

Selling a total of 20,000 to 30,000 pieces is not a problem. Including the 60,000 pieces that are given to customers as gifts, the production is enough for the polar bears to support our operation. Not only will we not lose money, we should also make a profit. Although I don’t have a double harvest of word-of-mouth and economy
Chapter completed!