Although wine is not as valuable as a work of art, its advantage is that it is an addictive product.
In this era, people like a wide range of people, and the problems that affect health and drunk driving accidents have not yet been put on the table. Everyone is consuming indulgent attitude.
In addition, high-quality liquor can be stored for a long time, appreciates with the increase of years, and even has the special attribute of "lipstick effect".
The so-called "lipstick effect" actually refers to an interesting economic phenomenon, also called "low-price products prefer trends".
This theory was first proposed by Americans.
They found that whenever the economy is in a downturn, the sales of lipsticks will rise sharply.
Therefore, in economics, the economic theory of "lipstick effect" refers to when the economy is in a downturn, people tend to buy cheap non-necessaries such as lipsticks, thereby bringing psychological comfort to themselves.
In fact, it is indeed the case.
Because even in the Republic decades later, although many consumers would think that high-end liquor often costs thousands of yuan, the transaction price of Feitian Moutai is even more than two thousand yuan.
However, as a consumer product unique to the mainland mainland market, liquor is not expensive compared to cars, houses and other luxury goods that we have to pay for without any debts.
At the same time, apart from business receptions and official banquets, a large amount of liquor consumption still belongs to the daily fast-moving consumer goods category.
Therefore, the consumption characteristics of the liquor industry coincide with the theory of "lipstick effect".
If the interference of "health" and "drinking" on the market is not considered, the consumption of liquor in the mainland market is almost a bull B that has traveled through the economic cycle.
Therefore, Ning Weimin did not intend to sell all the inventory he had accumulated from the rush to buy, and he even had a considerable mentality of reluctance to sell.
After all, the market for mid-to-high-end liquor is long-term, and today's prices are just the starting point of huge profits, not the end point.
Not even a relay.
In particular, he also planned to regard the catering industry as a long-term business, which made it inevitable for him to have a huge private wine warehouse.
His future plan in this area is to continue to buy storage Moutai and Wuliangye year by year according to the situation.
At the same time, see if there is any opportunity to become an agent with a higher status in the two wine companies, so as to increase scale and save costs.
Then, on the one hand, you can sell the purchased goods at a high premium by your own catering companies and tobacco hotels, and on the other hand, you must ensure a certain amount of goods every year and consciously hoard them.
The wine you are waiting to eat becomes a treasured old wine over time, achieving a dual fermentation of quality and price.
If he waits for the stocks of Moutai and Wuliangye to go public, he will still buy the stocks of these two companies with his financial advantage, and finally complete the virtuous cycle of managing liquor, and create a perfect closed loop that can easily and long-term profits from it.
Everyone says that being a referee and an athlete is a cheating act that violates the principle of fairness.
So, like him, even the organizer's position is what it means?
Think about it carefully, liquor consumption is a huge market of trillions of dollars per year in the country.
Moreover, due to the development of new drinking habits after the founding of the People's Republic of China, the liquor that was originally only "hard and tired" liked has completely kicked the original aristocratic rice wine to the ground, reaching an extremely distorted price height.
In addition, before Ning Weimin traveled through time, the stocks of Moutai and Wuliangye in the A-market were in the main upward trend and were setting new highs. At that time, the combined market value had exceeded 2 trillion yuan.
So what are his concerns?
To be honest, even if the benefits obtained in business are not counted, even stocks can make him a rich man.
Don’t do too much, even if the five percent red line is stuck, the stocks he hoarded according to this standard can be worth hundreds of billions!
It's like giving him more than one billion US dollars of assets for free, and it's exciting to think about it.
Therefore, after Ning Weimin rushed to buy things, he still asked Zhang Shihui to use the money he sold arbitrage some time ago to continue to eat Moutai and Wuliangye in the market.
Even when the economy entered a weak period, it had a significant impact on the catering situation in the high-end market in Beijing. Even the business of Tangong Restaurant suddenly became 30% deserted, and Maxim Restaurant reduced its turnover by 20%, and Ning Weimin was not panicked at all.
Because he saw the long-term market changes in the future, this is a profit-making business model that is simply a casual and risk-free.
What's more, the east side is not bright, and the west side is bright. In the sluggish economic cycle, high-end consumption is no longer popular, and low-end consumption is also low-end consumption.
At this time, the cost-effectiveness of gingerbread people became more and more prominent in the capital society.
The same "lipstick effect" seems to be more vivid in the management of gingerbread people than that shown by white wine.
Neither Shen Cun nor Ning Weimin expected that the gingerbread people's daily turnover increased by nearly 20%.
The turnover miraculously rose against the trend and continued to maintain its sustained business momentum when it first opened. Celebrities are invited to help the full-load business peak during the war.
In fact, after enjoying it, many customers, whether it is because the queue for a meal is too long or because the price of gingerbread people is too affordable, the number of packing and taking away has increased greatly.
No, it should not be said to be full load, but overload.
This directly made Shen Cun and Ning Weimin realize the problem of the supply chain again. In addition to further expanding the scale of the central kitchen, it is also necessary to work hard on the supply of multiple sources of goods.
Otherwise, if this problem is not solved, the gingerbread man will almost be unable to guarantee dinner, so how can he continue to expand?
This also made Ning Weimin more clearly realize that high cost performance in business is the eternal kingdom.
After all, there are a few people in this world who can achieve financial freedom, and most working people can only live a life with calculating care.
The cheap and affordable benefits brought by small profits but quick turnover is the basis for a company to be prosperous and expand its scale, and there is nothing else.
As for a businessman, the wisest way he is of course to hold two cards in his hand, and while making money from the rich, he also needs to take care of the needs of the public.
Otherwise, you will have to endure the uncertainty and wealth impairment risks brought about by the economic cycle and the sudden "black swan events".
As for uncertainty, there are a few things that I can’t help but talk about again.
The first thing is that the trend of the mainland entertainment industry has changed significantly at this time. In addition to the gradually heating up American film and television dramas and cartoons, the mainland entertainment industry has also ushered in a "typhoon" in the southeast direction.
The cause of this incident was at the end of 1987. After the Baodao authorities announced the opening of major measures to visit people in the mainland to visit relatives, many veterans on Baodao began to return to their hometowns in mainland China to look for relatives.
Then on January 13, 1988, Jiang Mouguo, the leader who controlled the 20-year power of the Baodao area, died of illness.
The live film "Laughter and Tears Traveling in the Mainland" was released on the island.
In March 1988, the highest legal organ of the Republic issued an amnesty order, no longer prosecuted the historical crimes of some people before the founding of the country.
As a result, the interaction between the people and cultural exchanges between the two sides of the Taiwan Strait began to increase the temperature rapidly and directly entered the honeymoon period.
After the Spring Festival this year, mainland China introduced the first overseas popular song - the album "Wolf" by Baodao singer Qi Qin, and then Su Rui's "Follow the Feeling".
The Baodao TV series "Last Night" has also become a romance drama that dominates the screen on TV stations across the country, and the theme song of the same name of this TV series has also become the song with the highest on-demand rate among mainland radio stations.
All the high school students in mainland China will no longer listen to mainland songs.
In addition to Cui Jian's "Nothing" in the mainland pop music scene, there are also a slight repercussions, and everyone else is covered in the limelight.
Even the songs of Fei Xiang and Zhang Qian were cooling down sharply, and what sounded on the street was not "The shrill north wind blows by, and the long yellow sand passes by..."
Or just relaxed and happy "Follow the feeling, please grab the dream's hand..."
Or the melancholy "Last night, the stars of last night have fallen..."
After all, who can play mature original pop music in covers?
The original music of mainland China that is still immersed in the end of the northwest wind, and the newly released songs that are quite good-quality are Na Ying's song "Railing".
The reason is that at this time, mainland music creators were in the tide of commercialization. In order to catch up with the wave and rush to sell, they were infected with shoddy products. The singers like to do the most is to do things.
Then it is not surprising that such a combination is absolutely crushed by the pop singers of Treasure Island, who are blooming with flowers.
At this time, the only ones that could compete with it were the two TV series "Snow City" and "Plack Clothes Police". Liu Huan, the singer of these two theme songs, finally made his mark and made his mark in the mainland music scene with the influence of the TV series.
Needless to say, the sudden "typhoon" also had a great impact on Ning Weimin's profits in tapes.
He really had to admit that it was definitely time for this movie. Before leaving, he recorded a "Leave in a Casual" for him and left with the money.
As a result, this album was released in the number of 500 disks and was hit by a "typhoon" and its sales were blocked and it no longer had the glory of its early years.
This led to the first time Ning Weimin saw a backlog of tapes from his singers, and it is estimated that at least millions of tapes could not be sold.
The music soundtracks of the movie "Li Xianglan" were also affected. The tapes released for 4 million disks were originally expected to be sold out, but in the end, there were 300,000 yuan but they could not be sold.
Although Ning Weimin must still make money, this is undoubtedly a small setback for him, who has been smooth sailing in the entertainment industry, especially when he has released music albums and has always had to increase the circulation.
Similar to the experience of music tape, the Japanese drama "Black Leather Notepad", which comes from the huge star lineup of Mist Studios, has finally obtained a release license.
However, due to the sensitive subject matter, according to the requirements of relevant departments, it was first piloted on the Beijing local station in mainland China.
Then the relevant departments will re-examine the results. When the state TV broadcasts the whole country, it will catch up with the popularity of "Last Night Stars".
In terms of cultural harmony, the story of a Ginza mother San who took power by blackmailing rich people obviously does not have the emotional conflict between two generations of poor families, which can more touch the hearts of the mainland people.
What's more, most of the stars in "Black Leather Notepad" are not familiar to mainland audiences.
In addition, this Japanese drama ended up filming only eleven episodes, basically one episode per hour. The overall length is a bit unquenchable for the current mainland audience.
Moreover, in order to meet the mainland's playback habits, the state TV station also edited nearly an hour and an episode into 18 episodes, which often leads to the end of each episode that cannot be placed on the "point" and is no longer the button of the plot reversal.
So although the ratings of "Black Leather Notepad" are pretty good, the audiences watched more than the national population of Japanese audiences.
It also attracted a lot of fans to Matsumoto Keiko in the mainland, but it did not meet Ning Weimin's personal expectations at all.
In fact, the ratings of this drama are still below the ratings created by Yamaguchi Momoe back then, and it is even less than that of Wanmin Kongxiang's "Last Night Star".
This directly leads to the revenue of Ning Weimin's advertising company-related businesses also lower than expected.
But fortunately, Ning Weimin still owns Teresa Teng, the Asian queen.
From a causal perspective, Ning Weimin promoted the promotion of Teresa Teng's participation in the 1988 Spring Festival Gala, which directly promoted the progress of cross-strait relations. Of course, he could also enjoy the benefits of this "typhoon".
"Crazy Rich" by Mist Studio is the most popular movie in mainland China this year. In the current market environment where cinema audiences are rapidly losing, it has been filled with scenes for two weeks, attracting countless scalpers.
The original soundtrack of "Crazy Rich" is essentially the first solo album released by Teresa Teng in mainland China. So despite the profits from the film, Ning Weimin couldn't make any profit, but the music album was still crazy.
I don’t know if contemporary people have saved the idea of ​​“owing Teresa Teng a tape money”. Anyway, the first batch of eight million tapes set by Ning Weimin is not enough to sell.
The additional issuance was added by another four million, but I don’t know if it is enough.
The only thing that can be confirmed is that this music album is destined to set a record for tape releases in mainland China.
Moreover, the theme song of this movie, "The Stream of the World", was originally a masterpiece of the Japanese Songs School.
This song is grand and expresses emotions through the scenery, expressing the singer's rugged life experience.
It is actually quite similar to the song "Applause" from Baodao.
This has also aroused the interest of many ethnic singers in the mainland.
For a time, many people began to cover this song. It was a bit out of date if anyone didn’t sing this song.
Therefore, it is considered to be a compensation for the loss inside the dike.
Ning Weimin can also use magic to compete with magic. He used the Asian queen who also came from Baodao to compete with the "typhoon"'s dimensionality-reducing invasion of the mainland music market by the "Typhoon".
But this is only temporary. Ning Weimin is very clear that the era of earth-shaking changes in the mainland entertainment industry is about to come.
The future is the era of original music and the era of Hong Kong and Taiwan singers. People who engage in pop music in the mainland are not having a good time.
Information, experience, technology, and performance level are ahead of those of the mainland market and will dominate the mainland music market for 20 years.
And it is not only limited to the music, film and television industry, but is probably the hardest hit area of ​​this situation.
Like this year, the TV series that have truly been highly recognized by the mainland mainland, besides the two mentioned above, there is only one TV series "The Last Emperor" starring Chen Daoming and Zhu Xu.
Perhaps it is because I want to borrow the popularity of the movie "The Last Emperor", or I am not satisfied with the works of the Italian director who deviate too much from history.
After the filming of the same name was completed, the National TV Series Production Center immediately formed a man to shoot this biopic that was loyal to the original appearance of history.
As for the film, Ning Weimin's funds to feed back to mainland China with the help of the Japanese market did not produce direct results so quickly.
This year, the mainland of mainland China has a decent quality. The movies that have high box office are Chen Peisi's "The Stupid Hat Manager" and "Red Sorghum" which won the award at the West Berlin Film Festival.
It is considered a whitewashing word to say that it is not accepted by the young and yellow. It is no wonder that mainland moviegoers continue to decrease by millions.
There is no good movie, so I can watch it.
So if Ning Weimin doesn't want to see history repeat itself, he still wants to do his best to do more benefits for the people in the mainland entertainment industry in the next twenty years, so as not to let all the meat be snatched away by "foreign monks".
Chapter completed!