Author: Dust and Flowing Years

Chapter 572 Another frenzy!

"Okay, Anta agrees to build a new brand for you, but I don't think they have any sincerity in some of the conditions they put forward, of course this is just that I think."

Duffy just hopes that through his explanation, he will try to interfere with the final judgment, and only plays a role in interfering.

"It's okay, hurry up and talk about their conditions!" He didn't pay much attention to the prerequisites when he heard that he could create a sub-brand for himself. As long as it was not too much, he could agree.

"They have issued an endorsement contract for you, with an endorsement fee of US$100 million for 7 years, and they also have a new sub-brand for you. However, they do not have enough funds to build a new sub-brand. They hope to use the shares of the subsidiaries.

, used to pay for your endorsement fees in the previous years.”

"Also, their dividends for signature shoes are a bit low, and I don't think this is suitable."

Duffy felt that it would feel like a company that was about to go bankrupt, and it was too insecure to sign a contract with them.

"None of these are the problems, mainly because they gave me the conditions I wanted!"

He quickly continued to add, "Cousin, Anta's endorsement negotiation team should still be in Los Angeles now, right?"

Anta is not that good now. In many cases, they need to save expenses, so they are worried that they will return to China directly when the negotiations are not going well.

"Xiaotian, they are still in Los Angeles. They really hope to sign you and become their sneaker spokesperson!" Li Ming's answer calmed down his heart.

"Okay, come and talk to them. I think this contract is good."

Although Duffy wanted to refuse, he thought about it and decided to wait until negotiations were made before talking. It was obvious that his employer liked the contract very much.

After receiving Li Ming's call, Anta's negotiators quickly agreed and rushed over as soon as possible. For the sake of negotiation convenience, they lived nearby. They thought it would end soon, but they did not expect this time.

It took so long to delay.

When they heard that Li Tian was negotiating with them in person, they were very excited. If they could sign this contract, their company could instantly become the largest sneaker company in China, and there was no opponent.

"Mr. Li, we sincerely invite you to become our spokesperson. I don't know what you think about our conditions?" Anta staff, after seeing Li Tian, ​​even forgot to introduce themselves and directly asked about the contract.

.

"Uh, this, I don't know what you call it yet?" It was a little helpless, it was completely different from domestic negotiations.

"Sorry, sorry, I am Anta's vice president, my surname is Zhang!" I respectfully took out my business card and handed it over with both hands, with a very humble attitude.

Li Tian had a good first impression of him. Zhang was a middle-aged man in his forties. He was energetic and dressed very simply.

"Mr. Zhang, I hope I can have a good talk with you about the details of this contract."

Hearing Li Tian say this, Mr. Zhang was stunned at first, and then he understood that if you want to talk about the details, it proves that there is no problem with the endorsement contract and the big framework, it may be the endorsement fee and shareholding issues. These are all for them.

Good discussion.

This time, it was also a big bet for Anta, but with Li Tian's reputation in the country, there was nothing wrong with doing this. After the 2008 Olympics, the domestic love for basketball has set off another craze, even surpassing Yao Ming's election to the NBA.

The year of the top scorer.

Fans all know that Li Tian can be said to be the first to win the silver medal in the Olympics and is also an outside player. Unlike inside players like Yao Ming, sneakers are relatively easier to sell.

They have done statistics, hook companies, and in the past year, the sales of his signature sneakers have reached nearly US$100 million, which is unimaginable in China.

Of course, this is global sales, not just in China. If you sign a contract with them, then Anta Company is confident that it can achieve such annual sales in China by signing a sneaker. Similarly, it can also drive other products of their company

, sales will also increase significantly, and more importantly, they can speed up their entry into the world.

Anta is also an ambitious company. As long as he signs Li Tian, ​​he will definitely be the leader of domestic sports brands in the next three years. The company can also develop high-end brands and even make them into luxury goods. At the same time, it is in the international basketball world.

Their status is constantly improving, and they have the confidence to push Anta to the whole world!

"Mr. Li, the endorsement fee for our contract is $100 million in 7 years. We will create a new brand for you. At the same time, you will own 20% of the shares of the subsidiary and the dividends of sneakers are also set at 6%. This is what we currently have

The biggest contract that can be given, if you want it”

Halfway through the words, Mr. Zhang seemed to have made an important decision and gritted his teeth and said, "If you don't agree, we can talk about the endorsement fee."

After saying this, Mr. Zhang suddenly became a little embarrassed and continued, "It's just that the company is currently short of funds. I hope to pay the endorsement fee in installments in the previous few years. We will pay all the fees in the first four years in the fifth year.

, All payments are completed, you don’t have to worry about this at all!”

"Mr. Zhang, I have no opinions on the endorsement fee, it's just a problem with shares. I have some ideas about myself. I wonder if we can talk about it in detail?"

Let me talk about this alone because he plans to do business and management in the future, but he still hopes to occupy more shares. If he can achieve a controlling stake, it will be better.

"I don't know what Mr. Li has to think about this share?" Mr. Zhang was not in a hurry to refuse. If he came up, he would refuse directly. This would easily lead to the deadlock in the negotiations. The best solution was to make a decision and then act.

"I want to increase my controlling stake. Of course, if I were still an athlete, I would not participate in any management and marketing, but I can help introduce some players and sign contracts with new companies. I wonder how much Anta is planning to inject capital into the new company?

”

After hearing Li Tian’s request to increase the controlling rights, Mr. Zhang felt a little nervous. These shares were already the highest share they could give. Even if they were a little moisture, they would not exceed 5%. Now they wanted to take control rights, and the company’s senior management would definitely

Will not agree.

"Mr. Zhang, don't rush to refuse. I will increase my controlling stake. I will inject corresponding capital. Of course, Anta provides technology, management, capital injection and sales channels, which are all considered investment."

After saying this, I waited for Mr. Zhang to reply.

However, his reply was not as fast as expected. He needed to think carefully and finally reported to the headquarters. He could only agree after approval by the company's senior management.

"Mr. Li, I need to report this, and it is impossible to agree to you so soon. We will invest 30 million US dollars in this company, and then we will invest in the capital in the early stage."

Mr. Zhang introduced this information one by one.

"In this way, I use my endorsement fee for the previous two years to inject capital into the new company, hoping to increase my equity to 60%. " Seeing that Mr. Zhang's reaction was a bit bad, after hearing 60%, his face changed instantly after hearing 60%.

Then, Li Tian continued to add, "I mean the endorsement fee is all, and I will pay the corresponding tax myself, that is, I will inject about 30 million yuan!"

This is a heavy explosive. Since Li Tian will invest so much, it proves that he is very optimistic about his future. He is betting that his future is stronger. With his influence, he can raise the sub-brand to a new level.

"Mr. Li, this is absolutely impossible. We will not let you take control. This is not in the interests of the company's senior management. Even if you increase capital injections, we will not agree."

How could this be agreed? If it is agreed, this subsidiary will be controlled by Li Tian, ​​and they may be kicked out at any time. Not only Anta, but all companies will not agree.

"I can inject funds at any time, and at the same time I will cooperate with the company's future publicity. I have also built a new multi-functional gymnasium and training center, then."

Since the other party is difficult to agree, we can only tempt it. Listening to Mr. Zhang's voice, Li Tian himself understands that 60% of the equity is definitely impossible.

"Mr. Li, the equity cannot be 60%. If you open your conditions, I will contact the headquarters immediately." He really can't make any decisions about this.

Li Tian quickly expressed his ideas and reminded Mr. Zhang that he hoped to give an answer as soon as possible. While he was still banned, he signed the contract as soon as possible. Anta also began to design and produce his new generation of signature sneakers.

"Okay, I'll contact the headquarters now and I'll definitely give you a reply tomorrow."

After Mr. Zhang finished speaking, he exchanged a few more greetings and hurriedly left the conference room, preparing to report the news to the headquarters and wait for their reply.

Half an hour later, everyone at Anta's senior management gathered together, and everyone except Mr. Zhang gathered together to hold this meeting.

*******

While negotiating, the Lakers challenged the Kings back-to-back away.

This Kings team has no big-name stars, they are just fighting a soldier. The young king killed the master with random punches. In the last Christmas battle, he fought with the Cavaliers for 48 minutes. The Lakers players consumed a lot of physical energy, and this game

Losed the game at 90:94.

The Lakers achieved their first losing streak this season. He missed two games and the Lakers lost two consecutive games. This forced fans to shout, "Welcome to Lee back, the Lakers need him!"

Although Atai has a good defense, his three-point ability is huge compared to Li Tian, ​​and he cannot make up for his absence and the impact he has on the team.

After the game, Kobe got angry in the locker room and scolded Bynum for being incompetent.

Bynum actually dared to speak back and said, "I said my shooting percentage is low, and I only shot a few balls. Unlike someone who keeps holding the ball in his hand, it can't bring victory to the team. The Lakers without Lee actually."

This sentence made Kobe's lungs even pissed off. If Phil hadn't stopped him, he wouldn't mind beating him up.

This incident also indirectly confirms that the Lakers without Li Tian are already in trouble!

It cannot be said that they are in trouble, it can only be said that they have not adapted to the new style of play. It would be bad if they had played their phones before. Gasol could pass the ball to the outside line, and change the opponent's defense by continuously conducting the ball. Now the external restraint force has decreased.

, the space of the inside line is also compressed, and Gasol's state has also had a great impact.

It's no wonder Kobe is angry. Bynum's shooting percentage of 1 of 9 shots, even if he scores two more goals, the team can score overtime and still have a chance to win the game.

He didn't know about this. What he was most looking forward to now was the answer given to him by the senior management of Anta.

*******

"Mr. Li, do you have time now?" Mr. Zhang didn't sleep all night and was discussing with domestic senior officials to answer.

"Mr. Zhang, I'll just say that in the morning, why would a magpies scream? It seems that there must be good news."

As soon as he finished speaking, Mr. Zhang was stunned. What magpies were there? This is a beautiful country, not a heavenly dynasty.

"Ahem, Mr. Li, the senior management gave a reply, but it was a bit different from what you thought. I wonder if I could meet and chat?" Because 60% of the shares is impossible at all, Anta hopes to be able to control the shares.

However, the bottom line is also given, that is, as long as it does not affect the team's holdings, the 40% condition is first offered and then slowly added, so it is impossible to reveal the bottom from the beginning.

"Okay, I'll go there now."

Half an hour later!

"Mr. Zhang, this won't work. I'll give me only 40%. I think it's too low." Hearing that it was 40%, he couldn't help but shake his head and said he refused, but it was not impossible to talk about it.

After some argument.

"Mr. Li, 45%, look at it, this is our biggest concession. If you think it is too low, we can increase the endorsement fee. The shares cannot be increased any more, and Anta must maintain its holdings."
To be continued...