Chapter 596: We Are the Authority
Uncle King hired a total of 10 reporters in Hong Kong, Macao and Taiwan, including Japan. Each person paid 2,000 US dollars, which is only 20,000 US dollars a month.
In addition, the two companies established just hired a few editors to do some editorial work. In this regard, the monthly operating costs of the two companies will not exceed US$30,000.
As for whether it can maintain a breakeven, it depends on sales volume. But for now, this aspect should not be a problem.
At least in Qin Feng's view, there is no problem in maintaining balance through sales. Then advertising should be able to make money. After all, what we are dealing with now is news traffic with poor timeliness.
everything's ready!
Subsequently, China's first gossip magazine was officially launched.
Yes, Qin Feng is targeting gossip magazines! The private curiosity about celebrities exists in the hearts of most ordinary people.
Regardless of whether you like a celebrity or not, as long as some personal scandal breaks out about this celebrity, people will be there to watch. The sales volume of this magazine is indispensable.
Especially nowadays, for the domestic melon-eating masses, Hong Kong and Taiwan stars are the most curious. However, because Hong Kong and Taiwan stars are so glamorous, mainlanders have a blind worship of them.
This kind of blind worship has led to any celebrity from Hong Kong and Taiwan who comes over, as long as they are from Hong Kong and Taiwan, they will be warmly welcomed.
Even if they are not popular in Hong Kong and Taiwan, in the past few years, as long as they are willing to come, they will be hailed as superstars in the mainland. It is a pity that nowadays, most of these stars in Hong Kong and Taiwan are very arrogant and look down on the mainland.
Therefore, some stars without vision missed the golden period of making money. In the end, when the entertainment industry in Xiangjiang gradually declined due to geographical limitations and the limitations of the times, the mainland side was booming.
In this regard, Korean entertainment companies are more mature.
After Korean stars become famous in the mainland, they will immediately go to the mainland to participate in variety shows and go to the mainland to make money. In a short period of time, they can earn pension money based on their popularity.
The reason why this happens is, ultimately, due to lack of confidence.
The Chinese people have been confident for thousands of years. But in the Qing Dynasty, they were completely defeated. The self-confidence of the entire Chinese clan was completely destroyed.
Then, I knelt for a hundred years. Not to mention now, more than 20 years later, in 2020, there are still many people who cannot stand up after kneeling. I always feel that foreigners are good.
Although it is true that things made by foreigners were good in the past, there are some things that China can do, or even do better. However, the Chinese people do not believe it.
As for now, don't mention it.
As the first Hong Kong and Taiwan celebrity gossip magazine published in mainland China, it is completely unparalleled in the market.
In particular, these reports are all about various gossips about the most popular celebrities in Hong Kong and Taiwan. For example, a certain celebrity cannot fly, photos of a certain celebrity being drunk, etc. There is even a certain celebrity who is having sex with a certain celebrity.
.A certain star plays one-on-one with a certain wealthy businessman, etc.
The various explosive covers directly shocked the entire Chinese entertainment industry. In other words, the fan circle.
In the past, celebrities from Hong Kong and Taiwan were very high-class in mainland China, and in the hearts of their fans, they were like gods.
As a result, now, so much gossip suddenly broke out, it feels like it is ruining our outlook on life.
Why is this tall and tall Hong Kong and Taiwan star in the past such a mess in his private life? Is this still their idol?
Of course, due to this curiosity, this first issue of "Entertainment Wind Tunnel" was completely sold out.
Originally, for the first issue, everyone was very cautious, so they printed 100,000 copies. Everyone thought that 100,000 copies might not be sold out.
After all, the price of this magazine is not cheap at 4.5 yuan a piece. For this price, it is a bit expensive.
Considering the current national income, it is a bit expensive. Especially since this is a gossip magazine, I naturally don’t dare to be too optimistic about it.
Including Qin Feng, although he is confident that he will become bigger and stronger in the future and become his own mouthpiece. But at the beginning, he is not confident whether it will be popular and whether he can sell so many copies.
As a result, this book "Wind Tunnel in the Entertainment Industry" has completely opened up the Chinese people's understanding of the entertainment industry in Hong Kong and Taiwan, and refreshed their three views.
For a time, Luoyang paper was expensive. 10 copies were sold out instantly.
Subsequently, it was printed again and again, and the final sales of the first issue reached an astonishing 530,000 copies.
As a gossip magazine, it has such amazing sales for its first issue. I have to say, this is very amazing.
Naturally, the sales volume of this first issue established its position.
"Entertainment Wind Tunnel" has officially entered the world of mainlanders.
"This is the sample manuscript for the second issue!" Uncle King brought a sample manuscript.
"So fast?" Qin Feng was surprised.
"Sales are so hot, so of course they will be faster! Strike while the iron is hot!" Uncle King said with a smile, "This time, I think we can print more!"
Qin Feng nodded.
"Strive for the future and be able to sell millions of copies." Qin Feng sighed.
If this sells millions of copies, it will establish its position. At that time, as long as you make no mistakes and develop a mobile app after the advent of the Internet era, you can continue to consolidate its position and become the mouthpiece of Qin Feng.
In an era, if you have your own mouthpiece, that is undoubtedly half the battle.
"But what about this daily newspaper? How to get it?" Uncle King asked.
"Daily newspapers must be timely. Another point is not to be too gossipy, but to be more authoritative! Spend more money on this aspect!" Qin Feng said.
Qin Feng didn't feel too sad about setting up a gossip magazine. Anyway, he invested tens of thousands of dollars every month to buy news and just did whatever he wanted. It wouldn't be a big loss.
But the daily newspaper is different. This daily newspaper cannot become a gossip newspaper. Qin Feng's goal is to build it into a more authoritative entertainment commentary and authoritative newspaper.
For example, comment on the movies released every month, new songs every month, some new stars, who are the stars of tomorrow, who may be outdated, etc.
Then, invite some professionals to comment on some things in the entertainment industry, such as movie reviews, etc.
All of these can be done. Moreover, as long as this is done well, there will be a huge market in the future. It will help Qin Feng in many aspects.
"In this case, there will be a lot of investment. And there will be a lot of talents in various fields!" Uncle King said.
A conservative estimate would require an investment of several million to do it. But whether it can be earned back is hard to say.
Of course, there is a high probability of making money. But it’s hard to say how much you can make. Moreover, such a newspaper will be very tiring.
Chapter completed!