The next day, people from Yangcheng Pharmaceutical Factory invited Qin Feng and Shi Dazhu to the pharmaceutical factory.

When we arrived at the pharmaceutical factory, we could see the warehouse full of Wanglaoji, which had been squeezed into a mountain and could not be sold at all. But what surprised Qin Feng was that the outer packaging was still in red cans, which was no different from later generations.

It can be seen that this is a truly century-old store.

"Can I have a can and try it?" Qin Feng asked.

"Of course!" Many leaders nodded repeatedly.

Qin Feng opened a can and drank it.

Barking his teeth slightly.

This one is a bit bitter! This Wanglaoji is really a bit bitter, which makes people feel very astringent. It really feels like a good medicine tastes bitter.

After quietly drinking a can, Qin Feng turned around.

In the entire factory, only almost half of the production lines are producing. It doesn't look like it's going to close down. There should still be sales. So why do you invite yourself?

Qin Feng carefully recalled the dispute between Wanglaoji and Jiaduobao. It was quite a fuss at the time. After all, as the most popular herbal tea beverage brand at the time, they eventually went to court because of the brand dispute, and the fight lasted for several years, which made the whole country

As we all know, both sides suffered a loss at one time.

News of promoters from both sides fighting each other often happened. This led He Qizheng to rush to the market, hoping to take advantage of this opportunity to seize the market.

As a result, Wanglaoji and Jiaduobao fought for many years and did not fall. In the end, He Qizheng fell!

"Mr. Qin Feng, do you have any good ideas?" the leader of Yangcheng Pharmaceutical Factory asked.

Qin Feng nodded.

"I think you invited me here to help you promote herbal tea, instead of going bankrupt!" Qin Feng said, "This matter is far from as serious as you said, right?"

The leader of Yangcheng Pharmaceutical Factory gave a thumbs up.

"That's not to say there is no crisis at all. As you can see, there is too much inventory here. We have been trying to get rid of the inventory, but it has been difficult to increase sales. This is a headache. In the long run, the market competition is so fierce now, and sooner or later we will also

It will be affected by the market." The person in charge of Yangcheng Pharmaceutical Factory was worried.

This is Yangcheng, one of the earliest cities to open up in mainland China. It accepts various foreign cultures and has the most information. They are the earliest. They know very well how cruel business competition is.

Of course, there are also other reasons for this. For example, state-owned enterprises are becoming increasingly bloated, the country hopes to increase reforms, and so on.

"As far as I'm concerned, the biggest problem with your inability to promote sales lies in one thing: brand positioning!" Qin Feng said.

"Brand positioning?" Everyone was surprised.

"Yes, your brand positioning is not accurate. At present, your positioning is a good medicine to relieve internal heat, and a good medicine to drink after getting angry. This has led to the limitations of its market sales. In this area of ​​Yangcheng, because of the hot weather

The reason is that people tend to get angry easily, so they are more accustomed to drinking herbal tea. However, in other areas, it is different. And if it is only positioned as a good medicine, then there will naturally be problems with market sales. Also, there is also a problem with your advertising. I

I saw your advertisement. Your advertisement is about a little boy, in order to get the Wanglaoji in the refrigerator, he keeps rubbing his butt against the refrigerator door, trying to open the door. The slogan of the advertisement is: Healthy family, always together!" Qin

The wind shrugged.

"What's wrong with this? Isn't it good? Isn't this the purpose of Wanglaoji!" the person in charge of Yangcheng Pharmaceutical Factory asked in confusion.

"Of course this purpose is good. But this positions it as a medicine. Since it is a medicine, everyone has a deeper understanding in their minds: it is a medicine with three parts poison!" Qin Feng said, "Then the market is naturally limited!"

"What should we do?" everyone asked anxiously.

"It's very simple, the positioning is precise. Don't position it as medicine, but as a beverage. Also, we must establish a concept for all consumers, that is, herbal tea is not a cold drink!" Qin Feng said, "In the mainland, you want to talk about herbal tea.

, that’s Liangbaikai!”

"Then how to do it?" Many people in charge of Yangcheng seemed to understand.

Qin Feng smiled.

"I have two conditions!" Qin Feng said with a smile.

This is a negotiation! The person in charge of Yangcheng Pharmaceutical Factory looked helpless and looked at Shi Dazhu, "You little brother, you really have your style!"

Shi Dazhu laughed heartily.

"Of course! Otherwise, I wouldn't have worked for you in vain!" Shi Dazhu laughed loudly. Not only did he not think there was anything wrong with Qin Feng's behavior, but he was very proud of it.

When dealing with these people, if you have to say everything and then talk about conditions, it will be too late. If you don't say anything and talk about conditions, you won't be able to reach an agreement. You have to hit this juncture to negotiate, which is the most effective.

"First, I want 2 million in cash! Second, I hope you can mobilize some connections and do me a little favor!" Qin Feng said.

"No dividends?" Many people in charge of Yangcheng Pharmaceutical Factory were surprised.

This Shi Dazhu proposed a profit sharing proposal. And this is the big deal. Now Qin Feng only wants 2 million in cash and does not want profit sharing. Even though this 2 million in cash is a lot, it is a huge sum of money in the mainland, but in Yangcheng

, it’s really nothing.

"Well, don't pay dividends. Because this task may be a bit troublesome, and it may not be troublesome for you. But I hope you can help me. I will use this dividend to exchange for this favor!" Qin Feng said seriously.

"As long as your plan is approved by us, that's fine!" Many heads of Yangcheng Pharmaceutical Factory looked at each other and nodded.

They have been operating in Yangcheng for so many years, and everyone will sell them a small amount of money. As long as it is not a big difficulty, it will be no problem. Besides, at Qin Feng's age, it is impossible for anything to be difficult.

Besides, if they really couldn't solve it, wouldn't they still have Shi Dazhu? Shi Dazhu was a person who had been praised by Comrade Xiaoping, and he was not an ordinary private entrepreneur.

This is a private entrepreneur who wants to be branded nationwide.

"The slogan is just one sentence: If you are afraid of getting angry, drink Wanglaoji!" Qin Feng said with a smile.

"That's it?" Everyone was stunned.

Qin Feng nodded.

"The more a brand wants to be deeply rooted in people's hearts, the more concise and clear it must be." Qin Feng confirmed.

Many people in charge of Yangcheng Pharmaceutical Factory murmured a few words, hey, it's really like this. This sentence is simple and clear, and it names the role of Wanglaoji at once.

This brand positioning is very precise.

"One suggestion is to make this herbal tea taste sweeter, not so bitter, and use it as a drink to capture the market." Qin Feng said.

The eyes of many people in charge of Yangcheng Pharmaceutical Factory lit up.

"As for advertising, it's very simple. All Chinese people love to eat hot pot, and almost no one doesn't like it. The biggest problem with eating hot pot is that it's easy to get angry. So let's use this as the theme." Qin Feng

explain.

"Wonderful! This is a good idea! Okay, we approve your plan. We will transfer the money into your account. Now tell us what help you want us to do!" the person in charge of Yangcheng Pharmaceutical Factory asked, "Lao Shi, you

If you have to do your best, you may not be able to just sit back and watch!”
Chapter completed!