The daily chemical market in Camel City.

It is equivalent to Orchid Flower Cosmetics, a window to display your image and influence to the outside world.

After all, although Camel City cannot compare with coastal cities, it is not even as prosperous as third- and fourth-tier cities in the interior.

But it is still a three-sided town.

It can radiate to Inner Mongolia in the north, affect Yinxia Autonomous Region in the west, and sell to coal-rich provinces in the east.

therefore,

Camel City should be considered as a central city outside the Great Wall with radiating effect.

It is also equivalent to the base camp of Orchid Flower skin care products.

If you can't have a deep foundation and luxuriant branches and leaves on your own one-third of an acre of land.

How can we achieve brand spillover effects in the future and compete with others outside?

In fact, every place has local regional brands and several companies that are very influential in their local area.

People outside may not have heard of these brands and local leading companies.

But when outsiders go to that city, they can immediately and intuitively feel the strong influence of the local leading enterprises.

Over time, these companies, especially strong local brands, will leave a deep impression on travelers traveling from north to south.

This strong impression, for ordinary people, means: Oh, so there is such a well-known brand here.

I didn’t know that before!

That's all.

However, the strong impact of this regional brand has a completely different meaning for some of them, those who are engaged in the field of commercial circulation.

As time goes by, they will take the initiative to come to discuss cooperation.

This is the spillover effect of regional brands.

Now Lao Lou is on the ball.

Deputy Director Bai finally got rid of the word "vice" that had hung over him for more than ten years.

As soon as he became a regular employee, he opened the door to Orchid Flower Cosmetics: the best display location for the washing and daily chemical cabinet set, just put it.

Just get on as many promoters as you want!

On the ceilings of the first and second floors of the entire department store, there are various hanging flags of Orchid Cosmetics, just hang them up.

The walls on both sides of the stairs are covered with promotional posters for Orchid Flower Cosmetics!

Even the vertical gap between the steps is covered with advertisements for Orchid Flower Cosmetics:

[No gifts will be accepted during the festival this year, but orchids will be accepted as gifts]

[Parents’ rough hands need careful care from us as children]

[A beautiful face cannot be separated from the makeup of Orchid Flower Moisturizer]

[Orchid flower skin care products, the first choice of radio hosts]

After this battle, Lao Lou's interests were overthrown.

At this time, it became apparent that the First Department Store, packaged by Han Lijuan, was more of a specialty store than the Orchid Flower Cosmetics Factory store.

This kind of indiscriminate bombardment of local advertising will be very annoying in future generations.

But during this period, not only will everyone not feel disgusted, but they will also find it very novel.

The boring days, the monotonous and uniform clothes, and the various slogans that can be recited by heart have long made everyone a little tired.

Therefore, with many bright red and green clothes, not only will everyone not feel rustic, but they will also feel very festive.

Just right!

Orchid Flower skin care products, these tacky promotional posters and advertising slogans, actually make everyone feel very lovable and fresh.

If we wait for other manufacturers, they will follow the same example as Orchid Flower Cosmetics.

one day,

Everyone will be tired of aesthetics and start to feel disgusted...

Orchid Flower Cosmetics’ indiscriminate advertising is actually justified: as long as the quality of washing daily chemical products passes the test, it will be fine.

In the future, we will fine-tune the formula based on market feedback.

After all, cosmetics and skin care products are different from mechanical equipment.

The quality of this thing really cannot be compared visually.

But washing and skin care products are different: some products that are very suitable in the south may not be suitable in the north.

If a customer with dry skin buys a product suitable for oily skin, she will still feel that the clear soup is watery and ineffective!

But during this period, the vast majority of female customers cannot tell the difference between dry, oily and neutral products.

Basically, everyone is buying and using randomly...

Therefore, as long as the product quality passes the standard, we can increase investment in marketing.

at present,

Fortunately, no manufacturer in the market has such advanced marketing awareness and strategies as Orchid Flower Cosmetics.

This gives Orchid Flower Cosmetics a good development period and brand cultivation period.

As long as you can be one step ahead of others in terms of marketing methods.

Orchid flower cosmetics, you can eat the most beautiful piece of meat!

I have to admit: like Orchid Flower Cosmetics, this set of tricks to forcibly instill a brand impression can indeed bring good economic benefits.

Otherwise,

In the future, there won't be so many manufacturers fighting desperately for every empty wall.

I tried my best to put up "push and pull" signs, posters, and other exterior wall advertisements.

Handle the affairs of Camel City well.

Luo Xuan played the role of a construction site pile driver operator alongside the relatively brooding Wang Ruirui.

After giving a sewing machine to the relatively superficial Han Lijuan.

Then he returned to Shilipu Commune, Zhimi County.

at this time,

Leader Wei, who has always been vigorous and resolute in his work, has already arranged transportation vehicles for the furniture factory.

At the same time, various certificates were issued from the provincial government to relevant personnel participating in the meeting.

this day,

Leader Wei called Luo Xuan to his office and asked: "This time at the Shilipu Furniture Factory, a large group of people came to attend the meeting. About 20 people came to attend the meeting."

"Luo Xuan, there is one thing I have to say at the beginning. Are you sure that you can reach a few orders at the trade fair?"

"Of course, this is not a task I gave you, let alone an order.

Because it is your first time to attend a trade fair and you have no experience to draw from.

And when it comes to business, who can guarantee what the final result will be?"

Leader Wei explained: "But this time you go out, there are 6 trucks, each with 2 drivers, that's 12 people.

In addition, there are many people who follow the car to move the furniture, assemble the furniture, and decorate the booth.

There are also people who are responsible for receiving customers and introducing products... This time you are going to attend the meeting. You have an idea of ​​how much it will cost."

Luo Xuan asked: "Leader, are you worried that we will go to the meeting, only to come back disappointed and gain nothing?

Are you worried that others will say that we are traveling at public expense and a waste of public property?"

Leader Wei nodded.

With a wry smile on his face, he said, "Yes. The expenses incurred by the vast number of people No. 2 and 30 along the way are already quite a lot.

And your cost of renting a booth at a trade fair is even more astonishingly high.

In addition, Yangcheng is a big city.

Overseas guests, overseas Chinese compatriots, and the country's top large companies who came to the exhibition this time all gathered together.

After you go there, you will eat what the horse chews, and the final cost will be horribly high."

Leader Wei sighed slightly: "If you can't get some results back, it will really be a bit difficult to explain the public's criticism of the situation."

On the one hand, Leader Wei was worried about the local public opinion in Zhimi County, and on the other hand, he was afraid of scaring Luo Xuan into retreating after hearing the news.

Therefore, Leader Wei slowed down his tone and comforted Luo Xuan: "Of course, even if we don't make an order, it can't be said that we got nothing!

No matter you go out this time, what will be the final result?
To be continued...