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After half a month of negotiations, the negotiation team led by Kenyon finally determined the sponsor of Inter Milan's new season. The main sponsors are two: chest advertiser sponsor: Beneli Group (6.5 million US dollars); team uniforms, training suits, sportswear sponsors and club comprehensive partners: Nike (more than US dollars, plus US dollars, and a total of US dollars of Inter Milan product licensing fees for 5 years).

The first-tier sponsors are six: Telecom sponsors: Italian TIM Telecom (1.2 million US dollars, Inter Milan needs to send all its main lineups to participate in the TIM Triangle Cup held in July every year); designated expected category: Pepsi (1.2 million US dollars, and Baggio, as a representative of Italy, joined the global superstar program that Pepsi has launched, receiving sponsorship of 800,000 US dollars per year, and Inter Milan has 400,000 yuan.); designated beer category: Moreti Beer (800,000 US dollars); designated casual clothing and suit category: Armani series (500,000 US dollars, and Armani can designate three Inter Milan players to attend more than two fashion conferences each year. Armani, a hardcore Inter Milan fan

For this purpose, an additional US$300,000 will be paid, and the club and individuals will receive half each.); designated automobile category: Volkswagen Group of Germany (1.5 million US dollars, of which 500,000 US dollars will be replaced with physical objects, including two club buses, each player, one Volkswagen, and Inter Milan has also issued a corresponding new regulation. The parking lot in the Pinetina training base can only be parked from this season. If the players do not want to drive Volkswagen, please park the car outside the base. In addition, three main players will be arranged to fly to the Volkswagen production base in Shanghai, China for publicity during their trip to Asia); designated transportation category: Alitalia (500,000 US dollars, of which 300,000 US dollars are paid for Inter Milan's flight expenses in one year).

The above seven companies provided a total sponsorship fee of more than 18 million yuan. In addition, they also received a USD licensing fee of USD 15 million and a USD 50 million loan guarantee paid by Nike.

At the same time, the club's home billboard investment for the new season was successfully completed. Kenion divided the billboards for the new season into two parts (Serie A, European Tournament and Italian Cup) and sold them separately, and reduced the original 24 yuan to 20 yuan, making the effect of each advertisement more obvious than before. (6 of them were obtained by Nike, Beerli, TIM Telecom, Pepsi, Volkswagen, and Moretti Beer through sponsorship contracts, so the actual sale was 14 yuan)

The Meazza Stadium, which owns Inter Milan and AC Milan, will always be the best stage for world-class merchants to show themselves. From the beginning of sales, merchants around the world have been keen on these 14 advertisements. In just one week, the two billboards, with prices of US$300,000 (Serie A) and US$150,000 (League Cup and Italian Cup) were sold out. The buyers are all world-renowned companies. These companies have also won the title of Inter Milan's second-level sponsor.

Relying on Billboard Inter Milan won 6.5 million US dollars in the new season.

At the same time, Inter Milan's souvenirs were jointly sold by Nike. Judging from the current situation in this month, the sales momentum is quite gratifying. In particular, Baggio's No. 10 jersey sales are the most booming. It is said that Nike in Japan launched a campaign to buy jerseys and get Baggio's autographed autograph. One of every 100 lucky customers can get a Baggio's autographed jersey. Using this as a gimmick, this No. 10 jersey priced at US$50 was sold out by a fanatical Japanese female fans. More than 2,000 pieces have been sold in a month. The Japanese female fans who like to chase stars have equipped a full set of Inter Milan equipment and are waiting for the arrival of Baggio and Inter Milan in August.

Judging from the preliminary estimates of Inter Milan's jerseys this year, the sales profit of souvenirs will be about 80% higher than the 12 million last year to more than US$22 million. However, more than 8 million of them were sold through Nike's global channels, so Nike has to divide it by about 4 million. The other 14 million is sold by Inter Milan alone in domestic stores in Milan and Italy, and there is no need to layer Nike. From this double increase, it can be seen that the cooperation between Nike and Inter Milan is definitely a win-win situation. And from the trend, although Inter Milan's sales in Italy have basically been saturated, if Inter Milan can achieve good results, Nike's sales space in the global sales will still be very huge. No wonder Clavlin, the manager of Nike's European region, has always been unable to help laughing recently.

The sales of jerseys and souvenirs earned Inter Milan $18 million.

At this year's transfer, Inter Milan sold Via for 23 million, loaned Inzaghi to Piachincha, 8 million introduced Baggio, 5 million introduced Koku (1 million US dollars deposit of 4 million paid at the end of 1996), 5 million Gaborgkamp introduced Ronaldo, and 1.5 million Lombardo. Inter Milan, which has always been a big deal in player procurement, did not spend much this season, but earned 4 million US dollars, which also surprised the Italian media. However, Inter Milan spent 4 million US dollars on Spartans.

Last season's League Cup champion and league runner-up resulted in a total of US$6 million in prize money, and the money was also transferred to Inter's bank account in the past few days (the prize money for European competitions in this era cannot be compared with the future).

There is also a TV broadcasting right that makes all Italian clubs bleed in their hearts. Although the money is a little less, the Italian state TV station paid very simply. The money arrived on Inter Milan's account the next day after signing the contract.

At present, Inter Milan's other large-headed tickets have not started to be sold yet, so they cannot accurately count them. However, history has proved that no matter what happens, Inter Milan's tickets are basically sold out every year. At the same time, the ticket prices this season are the same as last season, and sales will not decrease due to prices, so ticket revenue will basically stabilize at the level of last season of around 35 million US dollars. (Because they went far in the UEFA Cup last season, the ticket revenue in the end was about 5 million US dollars higher than expected).

It is predicted that Inter Milan's operating income will reach more than US$83 million this season, and if Nike's licensing fee of US$15 million can set a record high of US$100 million.

At the same time, in terms of the club's cash reserves, Inter Milan has a loan of US$100 million from European banks in April, and the vice chairman also invested an additional US$50 million in the club. In addition, the 50 million US dollars loan obtained through Nike, the funds that Inter Milan can currently use can reach at least US$150 million.

In terms of expenditure, Inter Milan's salary budget this season increased by about 15% compared with last season, reaching a huge amount of US$20 million. In addition, the Italian tax department's salary increase to football clubs is terrifyingly increasing by 100%, and 20 million times 2 becomes US$40 million. If you count the winning bonus of players of about US$2 million per year and the bonus of employees of US$40 million, you will have to add about 5 million, which will spend more than half of your income.

At the same time, Inter Milan has also added another expenditure this year. Currently, Inter Milan has a total of US$100 million in the Italian National Bank and European Bank. The pressure to repay loans is relatively huge each season. The principal needs to be spent at least US$10 million, and the interest rate reaches US$3 million per year. In this area, Inter Milan will have to pay at least US$13 million per year in the next few years.

This season Inter Milan still settled at Meacha Stadium, so Inter Milan's annual rental, management and facility maintenance fees for 15 million US dollars in courts and training bases have not been reduced.

The club's usual accommodation and transportation fees can be slightly reduced this season with the help of sponsors, but the budget still reaches US$3 million.

Xiao Hua is preparing to carry out the "Inter Milan is by your side" plan. Although he is only preparing to make a small move this season, a budget of 3 million US dollars is still necessary.

The club's operating expenses are usually a must-have for phone bills, electricity bills, water bills, pens, paper and other expenses.

The financial department has initially calculated that Inter Milan should be self-sufficient in funds this year. In fact, if Inter Milan pays 13 million US dollars to the bank every year, Inter Milan will still make a profit.

On July 10, Inter Milan players continued to gather from various vacation locations around the world to Pinetina training base to prepare for the new season. The 22 players of the first team did not show the situation that Xiao Hua often saw on TV and forgot to come back to report. However, it is probably because Ronaldo and Vieri have not reached that stage yet. They are still young players now and are full of yearning for giants like Inter Milan. Not to mention being late like Ronaldo and even a week earlier, they were even a week old. They were all physical training in the base early.

It would be great if he could keep doing this, looking at Ronaldo Xiao Hua who was running around the lap and sighed.

After several days of in-team training, Wenger's main lineup of the new season has surfaced.

Goalkeeper: Palioka

Defender: Sanetti Belgomi Frecicaros

Midfielder Di Biagio Lombardo Costa Berti

Forward delvici obagio
Chapter completed!