Chapter 338
At this time, Mao Yurou said: "Li Rui, this theater has been built. Should we keep up with the promotion? Now we are paying attention to our movies online. If we don't seize this opportunity, it will be a waste."
Li Rui thought for a while and said, "The more lively the noise the Internet is, the more popular our new film will be."
Mao Yurou nodded and said, "With that being said, we do not have our own publicity and promotion team yet. If we rely solely on online public opinion, we will be more passive in the future."
Li Rui waved his hand and said, "I have been considering this matter. In the future, our media sector will specialize in this. The TV station focuses on four channels, one is the film and television entertainment channel, the second is the news channel, the third is the public channel, and the fourth is
Business channels, our advertising is played by film and television entertainment channels. The remaining channels can take over business in society, advertise to other merchants, and charge advertising fees.”
"Hahaha, look at it, Li Rui's three words will never leave money."
"However, our plate is too big, so it's definitely not OK for us to do it ourselves. I can consider using mergers and acquisitions when watching TV stations. Now every county has TV stations, which is really a bit bloated. If they can be acquired,
Wouldn't it be better for us to reorganize into a TV station?"
"Li Rui is right. The local station in that county is really boring. It's all gossip entertainment. It's reporting on some sesame affairs in the county all day long, which is a waste of resources." Gao Lili complained.
"And, I heard that many of these places are not enough to make ends meet, and many of them are almost unable to operate. If we go to acquire them, they will definitely be forced to join us even if they have to go online." Zhang Wenqin said with a smile.
Ling Yan also added: "Yes, I have a classmate who works as a reporter at Huichuan TV. I heard that the TV station has not paid any salary for several months."
After listening to everyone's speech, Li Rui made a decision: "Since that's the case, the plan to acquire the county TV station will be officially launched. Sister Ehime takes the lead, Sister Li, come and help, and strive to win all the TV stations in Shancheng within a month.
After purchasing, you don’t have to worry about the money. Given their current business conditions that are not enough to make ends meet, it won’t cost much to acquire them. But you should pay attention that the TV station wants to acquire, but I also want to acquire people. The professionals in the station must try every means to stay.
, What we lack most now is talent." M.
Gao Lili nodded and smiled, "Don't worry, I will definitely leave people behind. If there is no one, wouldn't Eime become the commander of the bare hands?"
Li Rui knows that for those TV stations on the verge of bankruptcy, Aoshi Group is a life-saving straw. Moreover, Li Rui promised that the original staff could stay and continue to serve, and the income could increase a lot. No matter who it is, he hopes to promote it.
Acquisition.
"Mr. Zhang, our TV station hopes to cooperate with your group!"
"Mr. Gao, our TV station is very willing to be acquired by your group!"
"Mr. Zhang..."
In less than a day, Zhang Ai-eong and Gao Lili were blew up. The entire Shancheng TV station hoped to be acquired. For a moment, the two of them didn't know how to make a decision.
Although Li Rui's idea was good, he ignored one thing. To integrate all the TV stations in Shancheng into one TV station, it would be necessary to drive away some people. No matter how many professional talents there were, it would be no problem to stay.
But if some people stay, there will be some redundant staff.
Especially the former TV executives, they all hoped to have a meal at Aoshi Group, and they all went to the group headquarters to ask for a meeting with Li Rui.
You glanced at me and said something, and the whole office was full of trouble.
Li Rui looked at the office where he was making a mess of porridge, his face looked ugly, and he clicked his fingers on the table.
"If you are still talking within ten seconds, please go out automatically, and don't come to Aoshi Group again in the future."
Some people heard Li Rui's words, but others did not. Those who were still talking were invited out by the security guard.
In an instant, the office became quiet. Li Rui looked at the remaining people lightly and breathed a sigh of relief.
"I know you all want to be acquired by our Aoshi Group, and I also know what your purpose is to come to me today. I can tell you very clearly that as long as you are a talent, our Aoshi Group will treat him very well.
Reuse, but if you are mediocre, then I'm sorry, we are not a charity and it's impossible to spend money to hire someone who cannot create value."
"Dr. Li, how do you define it as a talent or a mediocre person? We are all directors of TV stations and have decades of experience in their careers. No one is worse than anyone else?"
Li Rui smiled and said, "This is very simple. I will ask a question and you will know it if you test it."
"Question? What questions?"
"The question is not difficult, it is the promotional business that everyone is doing. Listen to you, if I am your party, I will invest 10 million to make an advertisement, and the requirement is to promote the upcoming movies.
But I can't tell you the content of the movie, you only know that this is a science fiction movie. Now, if you do a planner, how should you do this advertisement for me?"
The guy looked at each other and muttered, "What kind of topic is this? Why don't you even know the content of the movie? How can you promote it? You can't even write the advertising slogan."
After a while, some TV station directors looked embarrassed and stood up to say goodbye.
Advertising is not a difficult task for TV stations, but how it is done is another matter. After all, advertising is a creative job. Creative advertising can attract the audience's attention at once, and sometimes even more important than the movie itself.
Half an hour later, there were only three TV stations left in the office.
Li Rui smiled and said, "The rest should be elites, right? I don't make things difficult for you. I will give you three days each. According to my requirements, we will make an advertisement based on your advertisement.
Quality, decide who goes and who stays!"
In fact, when these masters came to the door, Li Rui had thought that he only needed one master, so the rest would be wiped out. Instead of other hard-working choices, it would be better for them to meet the difficulties themselves.
retreat.
As for the three in front of him, no matter who loses or wins, he will stay because a large TV station needs both a director and a deputy director, he doesn't want to do things too well.
Three days will arrive in a blink of an eye.
That day, Li Rui came to the office early and waited for the three masters to come and review their respective advertising plans.
However, he came early and waited for Eiyuan Zhang.
Zhang Aiyuan, the head of Generation Pictures, has been worried these days. She was afraid that she would be an outsider and would have finally established Generation Pictures to her.
She came to Li Rui early in the morning to report on the establishment of branches of the five major sectors of Date Film.
"Sister-in-law Ehime, I came to the company so early. Is there anything wrong?"
When Li Rui saw that it was Eiyuan Zhang, he greeted him enthusiastically.
Zhang Aiyuan was holding a thick stack of documents in her hand. When she entered the door, she was worried, but when she heard Li Rui shouting "Sister-in-law Eiyuan", she immediately raised her face and handed the documents directly to Li Rui.
He said, "Li Rui, I have done all the plans for the branch, you can take a look at it yourself."
Li Rui immediately realized something was wrong and hurriedly smiled and said, "Sister Ehee, this is in the company, do you have to pay attention to the impact, right?"
"Hmph, so early, where did the company come from? Sister-in-law and sister-in-law, it sounds so good."
Li Rui scratched his head and apologized: "I was wrong, but I was wrong, so it's not okay."
Zhang Aiyuan stopped and said, "Look at my plan, it is planned according to your ideas. If there is anything wrong, I will change it."
"Yeah, right. The establishment of a new generation of performing arts company in the brokerage sector has the ambition to create a new era in the film and television industry, and the sense of responsibility to cultivate new people for the Celestial Film and Television industry. It is very good." Li Rui reviewed while reviewing it.
"The film and television industry sector established Chuang·Generation Film and Television Company. This Chuang word is very powerful, and I was very excited when I heard it. The cultural and tourism integration sector established Dream·Generation Cultural Tourism Company, which is a bit like Disney Dream Factory. I think
Very good. The establishment of Rong·Generation Media Company in the media sector is in line with the development trend of integrated media and is very forward-looking. The establishment of Cross·Generation Technology Company in the Internet entertainment sector is also in line with the company's purpose. This plan is very good, and I fully agree with it.
Sister Ehime, thank you for your hard work!"
"Really?" Zhang Aiyuan was overjoyed.
"Yeah, really, when I negotiate the TV station today, your five branches will be strong. Because I only need one TV station, the name of the TV station is SDTV, and there will definitely be many people after SDTV is reorganized.
When you come out, you can divert them to several companies, such as the TV station’s photographer, who can work at Chuangshidai Film and Television Company.”
"You're still thoughtful."
"After your companies are established, the internal mechanisms need to be straightened out. For example, this SDTV, its director should be the company's deputy general manager level, and the manager of Generation Center Cinema is also the deputy general manager level. We are responsible for these management talents.
The treatment must be guaranteed.”
Zhang Aiyuan nodded and said, "Okay, I will improve the specific plan again, and you will take a look at it later."
Li Rui waved his hand and said, "No need, I believe in you!"
Another half an hour later, the directors of the three TV stations who compared manuscripts arrived one after another.
"If it was the end of the world, what would you do?"
"Lying down and waiting to die."
"Have you ever thought about saving the world?"
"Save the world? Shouldn't this be done by Superman? What's up to me?"
"Well, it seems you have no interest in saving the world."
A few inexplicable people wandered around with cameras and microphones, looking for the lonely people. If they didn't look at their serious appearance, someone would definitely think they were robbing.
This is the advertisement made by one of the TV stations. Li Rui took out 10 million and they made such an advertisement, which was really shocking.
At first, Li Rui thought the advertisement was bad, but the director was very confident. After briefly introducing the idea, he dispelled his inner doubts.
It turns out that street interviews are just the first step, with the purpose of attracting public attention. Even if the audience thinks they are crazy, their purpose has been achieved.
"If the world is over, what would you do? Have you ever thought about saving the world?" Soon, there were more and more street videos about "Save the World" online, and these two questions even became hot searches, and more and more
People are attracted by this topic.
The film made by Li Rui invested in is called "Mortals Save the World". Although Li Rui did not disclose it to the TV station before, the smart director still smelled some smell from Li Rui's words, so he created it according to his own understanding.
A series of publicity measures.
Chapter completed!