()Chapter 20, Business Plan

Life has been full and busy these days. After taking the ballroom dance class, Cui Xiuying continued to exercise in the club's equipment room for a while to relax herself from body to brain. After taking a short rest, she went to the company to continue her afternoon work.

training courses.

Since she started studying Chinese national standard, Cui Xiuying has adjusted her training focus in the company. The choice of Ziyou courses will pay more attention to the learning of singing training and creative knowledge, so the number of appearances in dance classes has been reduced a lot. Therefore, after returning to China, she has

The chances of meeting good friends in training classes have become rare. Fortunately, the short lunch time every day is an unavoidable small group gathering. At this time, everyone will exchange their recent experiences and experiences with each other while eating free lunch.

However, the content of the conversation was more about the company’s latest gossip, such as the mysterious five-member group that will perform at the special stage at the end of the year, or I heard that Lee Ji-yeon sunbaenim seems to have joined some new girl group plans. Talking about these

Fun seems to add a little spice to the bland lunch, at least it won't be so difficult for the girls to finish it.

The person who speaks most enthusiastically at this time is surprisingly not Im Yoona, but Kwon Yuri, who is starting to become familiar. Jung Soo-yeon continues to be indifferent, Kim Shisui continues to make noises, and Seo Joo-hyun continues to rarely speak.

Perhaps it was the aftermath of showing off her musical instrument that day. The number of trainees gathered around the small group of girls gradually increased, but most of them were new trainees who joined the company. Cui Xiuying could feel that a large part of this

People's thoughts are nothing more than the idea of ​​having a backer. Although people like girls who are "ignorant" and "wasting opportunities" have been ostracized since they came back to the company. But no matter how much these people ignore it, their debut will fail.

He is also out of the aisle, and the identity of this senior is still obvious here.

The trainees are like a miniature society. The harsh environment of mutual competition makes the relationship between people subtle and tense. Obviously, this kind of mutual exclusion, like the original sin, is not just for girls.

People. As the saying goes, where there are people, there are rivers and lakes. In rivers and lakes, how can we avoid these bullshit things? Su Yong asked Cui Xiuying to relax and don't care about these. Regardless of the motives of these people who approach with friendly masks.

For whatever purpose, just think about it this way: it's always better to be more lively when eating.

What is gratifying is that Cui Xiuying, who is studying with peace of mind, understands more and more about the basic knowledge of song production as the composition class deepens. Kawamura Ryuichi's composition secret book no longer looks like a mess to girls like it did before.

She was confused. Many sentences and patterns similar to the examples gave the girl a lot of inspiration. Occasionally she hummed a few satisfying melodies, and Cui Xiuying would record them in her notebook. The 849_totally_swiss ballpoint pen with d'ache white cross pattern was inserted into the rubber band.

The spine of the book is covered with a cowhide thread tied with a beautiful jade pendant. In addition to decoration, it can also be used as a bookmark. These things are kept in the shoulder bag. Whenever something comes to mind, you can take it out and jot it down at any time. Cui Xiuying even fantasized about it occasionally, right?

Many years later, I will be a very good person, sitting on the sofa drinking beer, admiring and confused, treating this notebook as a secret book, and passing it on to the next disciple.

Buy one get one free, and also come with a copy of Ancient Heritage in Japanese.

Before leaving the company, he would regularly dance with Jin Shisui. From the beginning, it was a competitive battle between technique and physical strength, and gradually the two pointed out each other's shortcomings and exchanged their own thoughts and experiences on dance.

The one-on-one silence didn't last for two days. Kwon Yuri and Jung Soo-yeon also joined in. But they didn't seem to be interested in the dance battle at all. They just found a place to practice their own. Only when the dance battle ended, Cui Suyong and Jin Chuding

When they start to communicate..., well, actually when they are bickering, the two girls will join in happily. They will laugh and play, and it seems that the tension and rush of the day are relieved at this moment.

On the way out of the company, I would sometimes meet Seo Joo Hyun. Seo Joo Hyun, who has not yet gotten rid of her identity as a primary school student, is stipulated by her mother that she must go home for dinner every night. At this time, Choi Soo Young will encourage her maknae to go shopping with her.

, or eat some hot roadside stalls. The two people who also believe in healthy eating are naturally not interested in those grilled and fried foods. So rice sausages, fish ball skewers, spicy fried rice cakes have become the girls’ first choice, and of course there are also

of,???.

Cui Xiuying still remembers teasing the maknae with boiled silkworm chrysalises. Xu Zhuxian fled in a panic at first. After calming down, he turned around and lectured the girl earnestly. He spoke so fast that it was like telling a tongue twister. The girl knew that this was actually the maknae.

A different kind of expression of being in a happy mood, just because she is not very good at expressing her emotions now.

When she gets home, the first thing she does is take a hot bath that warms her body and mind. After washing away her fatigue, the girl will lie on the sofa and rest for a while. Only at this time can the physical fatigue of the whole day be relieved. TV

The phone is just turned on, but my mind can't help but recall and review today's key points of study, plan the future direction, and then mess around with some daily trivial matters that have been somewhat neglected. It's like not caring about the Athena avatar after finishing it.

I don’t know how many years or months it will take. Cui Xiuzhen has completely taken over the work of the studio. Sister Cui is in high spirits and has the feeling of doing something big. These days, due to the adjustment of training courses,

I haven’t eaten at home for lunch for several days. I’m really not interested in takeout meals. I’ve been eating nutritious company meals, and for a while I really longed for the taste of food at home.

Today, the girl was lying on the sofa in the living room like this, thinking about the progress of the cultural study time that was adjusted to the evening. She felt that her face was disturbed by the breath. When she opened her eyes, she saw that Sister Cui was very close.

Observing herself, her eyes widened, as if she was going to surprise herself. Cui Xiuying sat up slowly and took a good look at Sister Cui. She saw that Sister Cui was wearing a sportswear, with vague dust on her shoulders and trousers.

Traces of. "What, your wine decoration is completed?"

Cui Xiuzhen, who did not scare her sister, did not feel frustrated at all about failure. She sat down next to the girl and said proudly: "It's all done, and your power tools are all arranged. The workers are cleaning, and there will be a brand new one tomorrow."

Studio." The older girl looked around and lowered her voice, "I have put the wine away, are you really sure you don't want to put it in a more private place?"

"It's really not necessary. Fermentation requires the right temperature and environment. Just cover it a little."

"Well..." Sister Cui was about to continue talking when she heard the doorbell ringing. Judging from Cui's mother's reply, it was Cui's father who was back.

Cui's father came back earlier than usual today. He entered the living room and saw the two sisters there. To his surprise, he did not go upstairs, but sat down in the living room. "Xiuying, how is your dancing going? Recently.

Isn’t it a club you go to with your mother?”

Su Yong swore that he saw the corners of Mr. Cui Zhennan's mouth curl up slightly. "Hey~, I told you that my mother and I went there at different times and practiced different things. We haven't come across that much."

"Actually, we met." Cui's mother brought a cup of tea and put away Cui's father's coat. "I saw Xiuying once or twice from a distance in the equipment room, but I didn't say hello. At most, I just ran for a while.

I saw this kid using all those complicated machines. I also heard the fitness instructor praising Xiuying, saying that her movements were very standard and she worked out very hard."

"I spent such a large amount of money, so of course I have to work harder. I want to get all the money back." Cui Xiuying's fierce look made the whole family laugh.

"Once the money is spent, don't waste your mind worrying about it. What you should consider is how to realize the maximum value of the money." Cui's father did not continue to comment, but took the briefcase he carried with him, took out a document and handed it to the two.

Sisters. "Well, I have a document here for you two sisters to take a look at."

The Cui sisters looked side by side. The document began with a draft of an investment letter of intent, followed by a project planning plan.

"Mobile website?"

"Yes, the target consumer group of mobile websites is young consumers, so I want to see what you young people think of this."

Sister Cui browsed through it briefly and expressed that she was not interested. Cui Xiuying took a closer look at the details of the planning plan. Su Yong's era was already very popular with smartphones. For this kind of mobile website that is still a bit primitive, it feels a little

Fresh and old-school fun.

Cui's father was not in a hurry. He drank tea slowly, looked at Cui Xiuying, and explained casually: "This is a project that the investment department recently received, but there are big differences within the company's management. First of all, the fields involved are relatively unfamiliar, and the amount of investment is

It is relatively big, and secondly, the impact of the Internet investment bubble on the decision-making level is also very obvious. I am an old antique who only knows how to make calls and send text messages on my mobile phone, so I want to change my thinking and listen to the thoughts of you young people."

Su Yong finished reading the project proposal and felt that mobile Internet access in the era of wap_1.

Picture information has a relatively simple interface. It consists of text, hyperlinks and pictures with a single function. It is very troublesome to download a picture ringtone or something. The promotion methods mentioned in the plan are very domineering, including commercial advertising, word-of-mouth management, and mass distribution.

Information, wap forum soft articles, friendly links and commercial implants into wap URLs, in short, are piles of money. The expected profit method is paid service_provider on-demand, and advertising.

The girl thought for a while, briefly recalled Su Yong's memories, and then said: "In my opinion, first of all, it depends on the attitude of the company's decision-makers. It is to prepare a short-term plan and seize the opportunity before the Internet bubble bursts.

Do you want to make a lot of hot money? Or do you really want to be a pioneer, have a long-term business plan in this area, and try to carve out a piece of territory in the mobile website."

"Oh? How to make a short-term plan? How to make a long-term plan? Please tell me your thoughts." Cui's father was a little surprised, and then he handed over the tea cup with interest and listened carefully. Sister Cui was a little surprised, and thought about it again.

This is what my sister said as a joke in the studio, "I will try to surprise you more often in the future."

"The short-term plan is very simple. It has little to do with technology or profit methods. It just means spending a lot of money to thoroughly implement the above promotion plan, especially word-of-mouth marketing and soft articles in professional forums. We must make a splash. To put it bluntly, it is hype.

, packaging beautiful prospects, and then attracting hot money, exchanging shares, I don’t know much about these things, I believe there are many professionals who are proficient in these. But to put it bluntly, this is a gambling-style investment, and the risk is very high." The girl shot

He clapped the planning document in his hand with a noncommittal look on his face.

Cui's father didn't express his position either. His silent expression seemed to be thinking and weighing.

"If it is a long-term plan, then this project will need to be significantly revised." Su Yong flipped through the document again. "Judging from the content of the document, this website project is very ambitious, and it is planned to be a naver on mobile phones.

, a portal-type SP. But doing so is actually a bit thankless. First of all, the current mobile Internet environment is not excellent and only supports simple text and pictures. Even advertisements are believed to exist in the form of hyperlinks, attracting attention.

The way consumers click is nothing more than some tempting text and pictures, and the innate style is inferior. Really wealthy big brands disdain this. Secondly, immature technology will lead to complicated layout and complicated format of this type of website.

Simple, none of these can provide users with an excellent user experience. The life of a website is click-through rate. In this case, the expected popularity is questionable. Finally, technology is always improving. If mobile phones can browse like computers in the future

web pages, then will all the investment in building mobile websites be wasted?" Don't wait until Apple's iPhone comes out in 2007 and everyone will surrender. As long as wap_2.0 is upgraded, the prospects of these early mobile websites will be worrying.

The girl paused for a moment, feeling that there was an extra glass of orange juice beside her. She looked up and saw that it was Cui's mother. Ms. Wen Suji smiled encouragingly at her little daughter, then sat quietly aside and motioned for the girl to continue. "So I

My suggestion is to give up the idea of ​​​​being large and comprehensive and act alone, and become a secondary information service provider, that is, a professional SP. We collect information content and classify it according to the needs of service objects. Free subscriptions for basic information attract potential consumers, and then use word-of-mouth

At the same time as it was established, a premium user charging model was launched to push high-quality information directly to user terminals through payment. For example, for the popular mobile music nowadays, first set up a free subscription service, and regularly push hot information about popular music, as well as sample listening of new songs.

Wait for ordinary content to save users the trouble of searching by themselves. Then launch advanced customization services, which is also a means of profit for a fee. Envy is customizable message category reception, real-time music information search and online music purchase. The same method can also be used

It is applied to MMS, ringtone downloads, weather and even news. What this sp needs to do is to be professional and make the channel as flat as possible. Users do not need to think, just click. When the technical environment further matures, the service expansion can go deeper into richer services.

The profit point is mobile e-commerce. Smart phones are no longer simply used to browse the Internet and send and receive emails, but can also conduct business activities such as stock trading, banking, online shopping, air ticket and hotel reservations, and product ordering. In summary

In other words, we are not trying to create a portal or segment the online world of mobile phones, but to be a point in the Internet world, a point that connects the Internet and mobile terminals."

The girl took a sip of orange juice and said, "What I just said is content construction, then the second is hardware construction, which is to improve the user experience. Users want to have exquisite operating interfaces and user-friendly screen layouts, but why do many people still choose

For simple text links, there is a problem with the cost of network traffic. Users will only pay for the core content they want, but user experience is the first factor that affects users’ choices. Therefore, in the current technical environment, mobile phones

For multimedia effects that cannot be fully expressed on the website, we can seek cooperation from terminal manufacturers and use localization solutions to solve the problem. Now Samsung and LG have put a lot of effort into this aspect, which is reflected in the design concepts of the changes in the mobile phone bundled software.

It can be seen that from the initial simple file management to the later fixed Internet online services, their purpose is to make mobile phones a bridge between fixed computers and mobile people. What we have to do is to go one step further.

The receiving operation end is integrated into the mobile phone, and the mobile phone supports the receiving operation through similar firmware updates, thereby improving the user experience. In this way, the website service only needs to push the content, and the user experience is solved by the terminal. More importantly, the terminal

The result of support will be a disguised reverse monopoly, so this is the focus of the next step. As for how to pay specifically, whether it is to use credit card binding, information surcharges, or monthly service purchases. Furthermore, it involves

Whether big companies like Samsung will dilute their controlling shares is not something I consider."

After giving a speech for a long time, the girl let out a deep breath. She wiped the non-existent sweat on her forehead, and her expression returned to its usual bright look. Cui's father seemed to be still analyzing what his daughter had just said, and Cui's mother already looked pleased.

He hugged the younger daughter. He turned around and saw the pouty lips of the eldest daughter on the other side, and hugged the eldest daughter in a coquettish state in a funny way.

"When is your Samsung advertising selection?" Cui's father suddenly asked.

"The day after tomorrow, Monday morning." The company's external relations department has informed Cui Xiuying of the exact time.

"Well, I'll take you there that day." Cui's father got up and went upstairs, apparently to change clothes. In the living room, Cui Xiuying breathed a sigh of relief.

"What you said tonight is quite good. Should you consider Sky when you enter college in the future?" Suddenly a burst of smiling words came down from the second floor. Cui Xiuying was stunned. At this time, Cui's mother downstairs took over.

: "Why are you skyrocketing again? I thought your request for Xiuying was always Ewha Girl." However, the girl who had not yet fully relaxed her breath inhaled sharply and almost choked.

Cui Xiuzhen, who was still pretending to be depressed, saw this scene and laughed.
Chapter completed!