Chapter 119 [Route Battle]

Author: Ren Zhufei

Chapter 119 [Route Battle]

After dinner, Lin Zhichao went back to the bedroom to read. He bought a large number of books on shipping and ships, and he kept reading. In addition, every time his cargo ship arrived at the port (including Oriental Trader), Lin Zhichao

Always go on board, inspect the cargo ship and communicate with the mechanics.

There is a saying in Cantonese called "One cannot make money without one's ability", which means nothing more than a warning that there will never be a pie falling from the sky. If you want to succeed and make a fortune, you have to work tirelessly and do it yourself.

Therefore, Lin Zhichao seems to be engaged in many industries, but he actually conducts research and study.

Of course, Lin Zhichao only learned a little bit about garment factories and plastic factories, but did not understand them in depth.

Lin Zhichao mainly studies: real estate, shipping, and machinery.

Among them, the knowledge of 'mechanical' does not mean that Lin Zhichao wants to develop machinery, but that he believes that this knowledge will help him carry out industrial activities. Simply put, no matter what kind of factory he opens, machinery must be the most important. If

Lin Zhichao has this knowledge and insight, so he can propose improvements and improvements, which will help the cooperative machinery factory's research and development.

After watching it for less than half an hour, the bedroom door was pushed open, and a furious voice sounded:

"Brother-in-law, are you really going to buy a property in Mid-Levels this year?"

Lin Zhichao immediately put down the book and turned around. After all, this was home, and he would not value study as more important than his family.

Therefore, Lin Zhichao would not take his work home and would rather work overtime at the company.

Seeing Tang Caiying barging in, followed by Tang Caiyun, Lin Zhichao suddenly felt that the matter should be explained clearly.

"If there is a suitable target, I will start it this year! After all"

Lin Zhichao looked at Tang Caiying with a smile and deliberately said half a sentence!

Tang Caiying's character is not able to listen to half of the words, and she immediately blurts out: "What on earth is that?"

After saying that, he came directly to Lin Zhichao, the curious expression on his face was very cute!

Tang Caiyun said first: "What else can it be! When the time comes, I will reserve a room for you! Anyway, you like to come to our house every day, so you will naturally live here in the future."

Tang Caiying immediately blushed. Her sister obviously meant something different when she said this.

"elder sister!"

After Lin Zhichao watched the two sisters joking, he expressed his thoughts, and it was a natural success.

He plans to divide the current business into two systems - Yangtze River and Global. The Yangtze River system develops industrial, real estate and other land businesses, and the Global system develops maritime transportation, and will extend to ports, logistics, aircraft leasing, etc. in the future.

Of course, in the future, Universal can also purchase some commercial properties around the world as fixed assets, and there is no absolute limit.

Tang Caiyun and Tang Caiying listened to Lin Zhichao's grand idea and immediately fell into it. This man is always so confident.

Tang Caiying asked: "It seems that Global Shipping's assets are higher now. Doesn't my sister have any objections?"

Tang Caiyun immediately said: "You girl, you don't have a single horoscope, what are you doing calculating all this!"

Lin Zhichao said: "In terms of prospects, of course the Yangtze River system will develop further. As for the assets on land, you have seen humans at sea, and there are more humans on land. Therefore, Global Shipping will not only do maritime business, but will also do so in the future.

Go ashore. Anyway, I have a good idea."

It's too early to talk about this, but what is certain is that even if Global is landed, it will still be far inferior to the Yangtze River system. At this point, Lin Zhichao needs to make his own thoughts clear, and Tang Caiyun has already paid enough for him.

Of course, Lin Zhichao is so young and in such good health, so all these things may be coaxing. In the future, setting up a "family fund" in one line and incorporating most of the shares will be the best way to pass on the family.

In the office of Wheelock Shipping, Old Madden listened to the work report of his subordinates. He was particularly concerned about one thing, that is, a route of Global Shipping overlaps with a route of Wheelock. The two flights are very close to each other.

direct competitive relationship.

Originally, this kind of thing was normal, especially on popular routes. But now, Lao Maden remembered Lin Zhichao's bold ambitions and couldn't help but want to step on them.

"What is the name of the ship that runs the global shipping line from Hong Kong to Tokyo?"

“Golden Alphas”

"How is their sales performance?"

"It's probably less than half of the cargo. The ship is too big and it's a new shipping company, so it can only operate with difficulty."

"I remember their first flight was only a third of the cargo, right?"

"Yes, there has been some growth."

Old Madden immediately laughed. If Global Shipping had been operating dismally, he would not want to step in and waste his shoes. But now that there is some growth, then Lin Zhichao must be a little complacent!

In this case, he felt that it was necessary to teach this newbie in shipping a lesson and let him understand that it is impossible for an Eastern captain to achieve success without the support of Westerners!

"In this way, since there is competition with us, we must welcome it well! You ask the shipping department to collect as much cargo as possible, and at the same time reduce the freight rate per ton by 10%, so as to grab the business of Global Shipping."

In Old Madden's view, Global Shipping was already in a miserable state of affairs, and if he added fuel to the fire, it would become even more miserable.

"Okay, I understand, I'll do it right away!"

His subordinates also understood that the boss was deliberately targeting Global Shipping.

Of course, this trick also offended other shipowners, but Wheelock was British-owned and would not be afraid of those Chinese shipowners.

What's more, a 10% price reduction is understandable and does not count as a malicious price reduction.

"Remember, price reduction is secondary. The main thing is to proactively solicit goods and let the business department work harder!" Old Madden still warned.

"Um"

After his men left, Old Madden showed an arrogant smile. Although there were many Chinese shipowners, he didn't take it to heart at all. They were all small boats and not worth mentioning.

Moreover, he believed that the Chinese would never be truly big shipowners, and they would be nothing without the Far East.

Even now Xu Aizhou, although the tonnage of its fleet is close to that of Wheelock, Swire, and Jardine (200,000 to 300,000 tons), its business is mostly traveling around the coast of China, and there are not many ocean-going cargo ships.

Although Lin Zhichao now has two 10,000-ton ships at his disposal, although he seems to be very powerful, Old Madden is still not optimistic about it.

"Little guy, I hope you can persevere!"

As Wheelock Shipping reduced prices on Hong Kong-Tokyo flights, it was quickly picked up by Global Shipping, and of course other shipping companies also learned about the situation.

For a time, it obviously caused public outrage!

"Wheelock is so fucking shameless. It suppresses small ship owners like us and cuts prices by 10% without authorization."

"That's right. It's a bully thing that disrupts the market. I'm going to file a complaint."

In fact, since Wheelock dares to do it, it is naturally not afraid of these people making trouble and complaining.

After all, a 10% price reduction is within a reasonable range.

soon.

Gao Qiqiang, the business manager of Global Shipping, also learned this information and reported it to Lin Zhichao.

"Boss, Wheelock has cut freight prices by 10%, and the biggest impact will be on our Global Shipping ships. We have just started to gain momentum, but unexpectedly, Wheelock has lowered our prices."

After listening to the report, Lin Zhichao already understood that Old Madden was trying to give himself eye drops and show his power.

But with this little attack method, it’s too underestimated!

Of course, if Lin Zhichao hadn't known about the future shipping trend, he might have become anxious.

"We are not the only ones affected, right?"

The liner from Hong Kong to Tokyo is a popular route. Several shipping companies are running fixed routes, and some small ships are running non-fixed routes to collect cargo.

"Well, many shipowners are scolding Wheelock for using its power to suppress others and engaging in unfair competition. Some shipowners even threatened to file a complaint against Wheelock." Gao Qiqiang also said indignantly.

The shipping situation at this time is not very good, and certainly not very bad. Everyone is working hard to maintain prices, and the business can be 70% to 80% full, which is already very little.

When Lin Zhichao thought about it, Wheelock must have made this move because of Old Madden's opinion, which echoed his defiant and arrogant character.

After a moment, he thought of a good idea.

He remembered an allusion: In the 1910s and 20s of this century, the 'Ningshaolun' company initiated by Ningbo people began to compete with Swire, Jardine, China Merchants and other Bund passenger transport companies.

In the case of price strategy, Ning Shaolun played the "nostalgia card" and the "public opinion card", just like the later generation's "If you don't buy it, you are not a Chinese".

Through this strategy, as well as the funds prepared by the fellow villagers to establish the "Sail Industry Maintenance Association" as subsidies, Ning Shaolun finally survived. Of course, businessmen are businessmen. Later, Ning Shaolun, like Swire and Yihe, colluded to improve the shipping industry.

The price is high, but it is the passengers who suffer.

Through this allusion, Lin Zhichao quickly formulated a strategy.

"Manager Gao, Wheelock's move is bound to offend many shipowners. Contact them. Many of the merchants who transport goods are Chinese businessmen. We can use public opinion to urge them to support our Chinese fleet; Chinese fleet

Hire more Chinese seamen. Now that there are so many refugees in Hong Kong, we Chinese businessmen should support our own fleet and stabilize the positions of workers. Once the nostalgia card and public opinion card are played, we can cope with Wheelock's 10% price reduction."

Gao Qiqiang's eyes lit up and he immediately thought this plan was very good.

"Okay, boss, I'll contact everyone and make sure to give Wheelock an effective response."

Lin Zhichao nodded, but then said: "We are novices in shipping after all. Don't take the lead in this kind of thing. Someone will naturally be willing to do it."

Now in the market, the ones that are jumping the most are not Global Shipping Lines, but the small ship owners.

Gao Qiqiang understood that the boss still did not want to directly compete with Wheelock Shipping, so he resorted to 'killing with a borrowed knife'. But he thought about it and said: "Boss, although Chinese businessmen account for a large share of the merchants, there are still many non-Chinese merchants. So.

, should we follow up with a 10% price reduction to stabilize the business?"
To be continued...