Chapter 72 Proactive Ford

Author: Rabbit who loves drinking black tea

Chapter 72 Proactive Ford

Ford attaches great importance to Cao Yang's participation in the F150 launch event this time.

Not only did he help book the hotel, but he also arranged for someone to pick him up at the airport.

Of course, people can’t afford to do it early if there is no profit.

Now is when they are at their weakest, and they need to create a few topics to divert everyone's attention.

For such a classic model as the F150, the exterior designer is a young man from China, which is a good gimmick in itself.

When Cao Yang set out, he made a special phone call with Metz from Ford Motor Company and asked him to help make an appointment with the VP in charge of sales. He had something important to discuss with him.

At first, Metz was reluctant, but after Cao Yang revealed a little information, he became more active than anyone else.

"Cao, originally I wanted to go to Detroit Airport with Melgen to greet you in person."

"But you should have heard about Ford's situation during this period. It's really hard to leave."

"Next time you come to the United States, I will pick you up at the airport in person and take you to appreciate the scenery of the United States."

The morning after Cao Yang stayed at the hotel, Metz appeared in the hotel lobby with VP Melgen, who was in charge of sales.

"Metz, we are old friends, there is no need to be so polite."

"This time I came here early just to contribute to Ford Motor Company."

Cao Yang's English is actually pretty good.

But when he was in China, he basically didn't talk about it.

There is nothing we can do now when we come to the United States. We can’t just bring a translator with us, right?

It's not that it's impossible, the main reason is that the content of the discussion is too sensitive and he doesn't want people to know.

"Cao, I heard that you have a way to quickly change the public opinion environment faced by Ford Motor Company. Is this serious?"

As Ford's VP, Melgen is deeply trusted by CEO Jacques Nasser.

It was a great honor for him to come to the hotel to meet Cao Yang in person.

"Melgen, I don't think this is the place to talk."

"If you don't mind, there is a garden behind the hotel. We can find a piece of open grass to communicate?"

Cao Yang didn't want what he said to be heard by anyone.

So it is most appropriate to find an open place to communicate.

"no problem!"

Melgen and Mace looked at each other, full of anticipation for the next exchange.

If an ordinary person asked Melgen to talk, he probably wouldn't have time to respond.

But Cao Yang, a young man from China who designed a magical appearance for the F150...

Melgen hopes that the other party can surprise him again.

"Cao, can you elaborate on the Toyota brake failure you mentioned to me on the phone?"

Several people came to an empty stone table at the back of the hotel. After everyone sat down, Metz couldn't wait to get the topic on track.

"Some time ago, I unexpectedly saw a report on the Yahoo Auto Channel about a Toyota Camry that couldn't brake."

"I did a little search on Google and found out that there was more than just one report."

"So I have a bold guess, is there something wrong with Toyota's design?"

Cao Yang looked at Melgen like this and began to answer Metz's questions.

"Just a few simple reports can't explain anything."

"This kind of thing is not unique to Toyota cars."

"It's possible that the driver mistook the accelerator for the brake."

"It's also possible that the driver was wearing high heels, which affected the brakes."

"Some even do it simply because they want to take revenge on society."

"Every situation is possible."

Mace frowned and gave his answer.

To be honest, he was a little disappointed.

Is this what Cao Yang said about the surprise for Ford?

"Melgen, if I remember correctly, more than half of the top ten best-selling models in the United States last year were Japanese models, right?"

"The excellent performance of Camry, Accord, Corolla, and Civic has greatly squeezed the Ford market."

"Of course, Ford's Taurus and F150 performed well, but they were just good."

"Compared with the glory of the past, it is far behind."

Cao Yang did not argue with Metz about the reason why the brakes could not be braked.

In his opinion, this is not the point at all.

"Cao, what do you want to express?"

As Ford's VP of complex sales, Melgen's perspective on the problem is naturally different from that of Metz, the design director.

"Japanese car companies are now conquering the American car market. If we don't give them a head-on blow, Toyota may be the world's number one car company in a few years."

"Honda and Nissan's sales in the United States are also catching up with Ford. Don't you think something should be done, Melgen?"

A smile appeared on Cao Yang's face.

The morning sun shines through the clouds and shines on his face, looking a little mysterious.

"Cao, there are no outsiders here, you can be more straightforward."

"Don't worry, we at Ford will never treat our friends badly!"

"I heard that you are our supplier of nut plates and wheel nuts. I think the cooperation between the two parties can be expanded."

"The purchasing director and I are good friends, so I can still help with this little favor."

Melgen has a feeling that there seems to be real hope of resolving the public opinion dilemma Ford is facing.

This seems to be much better than the sales department's original plan of hyping "The story that has to be told between Chinese design geniuses and the F150".

"Melgen, in just a few years, there have been some news reports about Toyota's failure to brake."

"I think out of a responsible attitude towards consumers, it is necessary for Ford to contact NHTSA (National Highway Traffic Safety Administration, the authoritative agency for vehicle safety supervision in the United States)."

"As the second largest car company in the United States, Ford must have familiar friends in NHTSA, right?"

"At that time, please ask NHTSA to launch an investigation into Toyota cars, investigate past cases of brake failure, see if there are any design flaws, and even consider looking at the source code of Toyota cars."

"Maybe there are some bugs in the software that can cause the car to 'unexpectedly accelerate' and cause the car to lose control. It's not surprising."

The purpose of Cao Yang's early visit to the United States was to push Ford and General Motors to deal with Toyota in advance.

Originally, without Cao Yang's promotion, the American automobile giants would eventually join forces to take over Toyota and teach it a lesson, letting them know who is the master.

Now that Cao Yang has proposed this plan as a solution to Ford Motor's public opinion crisis, it is definitely very attractive.

Unexpectedly, after listening to Cao Yang's words, Mergen's expression continued to change.

Obviously, he was also considering the pros and cons.

Finally, he gritted his teeth and apparently made a decision.

This week’s third round of recommendations, today’s reading determines the next round of reading, please support~
Chapter completed!