Chapter 354 Pin dad’s “Struggle” made Ziweixing famous(1/3)
Nanshan Group took quite a lot of actions throughout 2006.
Whether it's engines, gearboxes or auto parts, or Nanshan Investment and Autohome.
Even Nanshan Film and Television has made a lot of moves this year.
"Mr. Cao, the "Struggle" we invested in will officially premiere on Shanghai TV next Friday. The crew and related actors have also started to promote it."
"Weibo also asked Mr. Fang to help arrange some hot searches from time to time."
"At that time, Ziweixing will have a separate scene in each episode, and I will also communicate with Xingchen Automobile."
Zhang Songwen came to Cao Yang's office in a very good mood and reported to him on the situation of Nanshan Film and Television.
It has been a year since the company was established, and now it is finally starting to produce some results.
Cao Yang didn't care much about other actors' signings, TV series with millions of dollars invested, and the like.
But for a TV series like "Struggle" that is independently invested by Nanshan Film and Television and has a large number of Ziweixing's advertising placements, Cao Yang must be very concerned about it.
Zhang Songwen also has a clear understanding of this.
So this time I came here specifically to report the situation to Cao Yang.
"This drama is Ziweixing's first attempt at domestic advertising placement. If the effect is good, Xingchen Motors will increase its advertising placement in movies and TV series in the future."
"How to make full use of these product placements to improve the brand power of Xingchen Auto requires everyone to discuss together."
"What you mentioned before about letting some celebrities actively participate in the promotion of Xingchen Automobile products, I think it can be done well."
"For those actors who are willing to take the initiative to show goodwill, the company can also provide some role support."
For many actors, getting a good role requires more than just high skills.
Whether it’s a director or an investor, there are always other requirements.
For Nanshan Film and Television, this requirement is quite special.
It depends on which actor can realize this first, he or she will be able to get the full support of Nanshan Film and Television and even Nanshan Group in the future.
Everyone gets what they need.
The greater the celebrity's reputation, the better the publicity effect will naturally be.
Similarly, the greater the support of Nanshan Film and Television and the more guidance Cao Yang has, the greater the star's fame will be.
This is definitely a mutually reinforcing thing.
The entire ecosystem is formed step by step in this way.
Eventually, all industries of the entire Nanshan Group will enter a virtuous cycle.
"No problem. Soon the crew will start traveling across the country to do some promotion. I will also use this opportunity to communicate with the main actors."
"I believe there will be people who are willing to cooperate with our company."
Zhang Songwen is still very confident in Nanshan Film and Television.
Backed by Nanshan Group, relying on Weibo, and not short of money, Nanshan Film and Television is definitely a dark horse in the Chinese entertainment industry.
"By the way, when Xingchen Motors' second new car is launched, we are going to invite "Same Song" to come over."
"At that time, Nanshan Film and Television will also follow up on this project. It can be combined with some publicity of Xingchen Motors and cooperate with some celebrities."
In order to fully extract the value of utilization, Cao Yang asked Zhang Songwen to make good use of "The Same Song" again.
For Xingchen Motors, who will come to the performance is not a particularly critical issue.
But for some celebrities, whether they can participate in "Same Song" is a very important matter.
"If that's the case, that would be the best."
"I will communicate with the actors in the company and the cast at that time."
"I believe everyone's enthusiasm will become higher."
Zhang Songwen did not expect that Cao Yang would give him another good card.
If this continues, Nanshan Film and Television's influence in the industry will become greater and greater.
Soon, he returned to the imperial capital and began to discuss matters with a few actors he was more optimistic about.
"Charlene, "Struggle" will be officially broadcast on Shanghai TV soon."
"Based on what we know now, this show will definitely be a hit."
"Although you are not a contracted actor of Nanshan Film and Television, we are willing to continue to cooperate with you in the future."
After hearing what Zhang Songwen said, Xia Lin was a little nervous.
What's the meaning?
What does it mean?
Could it be that Mr. Zhang, who has a good reputation in the industry, has his true nature exposed?
"Mr. Zhang, I...I also hope to continue to cooperate with Nanshan Film and Television."
"I wonder if Nanshan Film and Television has any special requirements?"
Although she felt guilty, Charlene still had the courage to ask her question.
"In the drama "Struggle", is there anything that left a deep impression on you?"
Zhang Songwen did not answer Xia Lin's question immediately, but asked instead.
Such a question confused Charlene.
Is Mr. Zhang asking about his significant other?
Or are you hinting at something?
Charlene, who has always been smart, found that her brain cells were not enough.
However, she always felt that Zhang Songwen had something special to do with her.
Otherwise, wouldn't it be more effective to look for yourself before filming?
Xia Lin thought of Zhang Songwen's personality, Nanshan Film and Television's background, Nanshan Group, Xingchen Motors...
Slowly, she came to some realization.
"Mr. Zhang, what impressed me the most is that there are scenes of Xingchen Automobile's Ziweixing in every episode."
"I tried to drive that car, and it was really good."
“Not to mention the beautiful appearance, the performance is also very good.”
"It's hard to imagine that our own Chinese car companies can produce such excellent cars."
Hearing what Xia Lin said, Zhang Songwen couldn't help but smile.
It's fun to chat with smart people.
"Yes, Ziweixing is the pride of our Chinese automobile industry. Whether it is styling or power configuration, it far surpasses its peers."
"You must also know that our Nanshan Film and Television and Xingchen Motors are brother companies, with the same boss behind them."
"To the boss, Nanshan Film and Television is an insignificant company, and Xingchen Motors is the key."
"As long as something is beneficial to Xingchen Motors, the boss will definitely support it fully."
When Zhang Songwen said this, Xia Lin immediately further analyzed the meaning behind these words.
Fortunately, having said that, Charlene generally knew what was going on.
"Mr. Zhang, I now have hundreds of thousands of fans on Weibo. Although it's not a lot, I think it will increase rapidly after "Struggle" is released."
"I will also promote Ziweixing well then?"
"During filming, there were many photos of Ziweixing and I together."
Charlene tried to express her meaning.
"This is naturally what it should be. Ziweixing's advertising placement is originally for publicity."
After Zhang Songwen said this, he didn't say anything else.
This made Xia Lin realize that she might not have fully achieved Zhang Songwen's goal just now.
Got it!
"Mr. Zhang, I happen to be short of a car. I will go to the 4S store later to see if Ziweixing has a car available, so I can just buy a Ziweixing."
'At that time, I usually drive Ziweixing, and I will recommend it to my friends and so on when I get the chance.'
For Charlene at this time, her career has not yet reached its highest peak.
Spending millions to buy a Purple Star is actually quite stressful.
The remuneration she received for "Struggle" was not that much.
However, after saying this, she quickly thought about the pros and cons of this matter in her mind.
I feel this decision is still very valuable.
To be continued...