Promoting the development of China's independent brand car companies is what Nanshan Group has been doing.

This is not simply because of how great Cao Yang is, but because self-owned brand models generally use a large number of parts from Nanshan Group.

As long as the independent brand develops and grows, it means that the development of Nanshan Group will be better.

Now that Volkswagen is going to deal with Nanshan Group, Cao Yang naturally wants to let everyone know that Volkswagen is not as powerful as everyone thinks.

Whether it is the first or second car company in the world, it is not Volkswagen.

But in China, Volkswagen has firmly occupied the number one position in the market over the years.

It can be said that the benefits they have gained in China go beyond their own status.

Of course, it is undeniable that early people did make some contributions and trained some Chinese parts companies and skilled workers.

However, there are no eternal friends, only eternal interests.

"Mr. Cao, don't worry, our Geely Automobile will definitely not be left behind."

"Working with various cooperative media to promote the development of public opinion and let everyone know that joint venture car companies are discriminatingly lowering configurations and material grades in China. This is also a good thing for Geely Automobile."

Volkswagen began to fight back on the Internet and began to attract more joint venture giants, hoping to use this method to alleviate its recent unfavorable situation.

In response to this situation, Nanshan Group naturally did not take any action.

Cao Yang even personally called the CEOs of various independent brand car companies to discuss their recent publicity campaigns.

Originally, at the end of last year, we had already discussed cooperation to spread the reputation of Nanshan engines and Nanshan gearboxes.

In this way, consumers’ confidence in independent brand car companies can be improved.

From the current point of view, the effect of this trick is still very good.

Throughout the first half of 2006, the growth rate of independent brands was higher than that of joint venture car companies.

Although the total market share is less than 50%, this day will come sooner or later.

"Mr. Li, you are indeed awakening in the world."

"Today's automobile market is obviously more popular than last year, and it is almost inevitable that sales will exceed 7 million units for the whole year."

"In this case, there is no reason for us to let the international auto giants eat the biggest piece of the cake, while our independent brand car companies just drink a little bit of the remaining soup."

"I hope that through everyone's joint efforts, we can become independent brands that eat the meat, and joint venture car companies eat the soup."

If ordinary people heard what Cao Yang said, they would probably think he was just bragging.

But Li Su didn't think so.

He is a very ambitious person.

In particular, Geely Automobile's development this year has been much smoother than last year, which makes him more confident.

"Building Passat is a good thing for our Emgrand."

"The next step for Geely Automobile will be to focus on models of the same level as the Accord, Camry, Teana, and Mondeo."

"We want car consumers to understand that although the price of Emgrand is only about half of theirs, our performance is no worse than theirs."

"Even in terms of powertrain and body strength, we are better than them."

Li Su naturally knew the purpose of Cao Yang calling him this time.

It is definitely a good thing for everyone to unite to deal with the joint venture giants.

He had no reason to object.

Even taking this opportunity, he is ready to further exploit the advantageous position Dihao has now formed.

Before the models of the same level from other car companies have time to change materials, let's build up Emgrand's reputation.

As long as this is done well, in the future, even if all models of other car companies use hot stamping, consumers will not feel anything.

The impressions that have been formed in everyone's mind will not change so easily.

In the future, Geely Auto will no longer have to engage in price wars and can appropriately increase its profit margins.

In other words, it is to use richer configurations to promote the increase of the brand and car prices, thereby improving the charm of independent brands.

After Cao Yang finished the phone call with Li Su, he quickly continued to call Yi Jia, the boss of Changan Automobile.

Since last year, Changan Automobile and Nanshan Group have entered into comprehensive cooperation.

Changan Automobile developed two SUVs and a sedan in one go, using engines and gearboxes provided by Nanshan Group.

According to their plan, the first SUV will be officially launched by the end of this year.

Calculating the time, their prototype car is almost out, so they can start promoting it in advance.

"Mr. Yi, with the same model size, better body materials, and better power performance, there is no reason why our own-brand models can't be sold so much cheaper than those sold by joint ventures."

"I am contacting various independent brand car companies, and we will work together to promote our own technology and configuration through various channels."

"Properly publicize the joint venture car companies' behavior of discriminating against Chinese consumers."

"The best thing is to take this opportunity to reduce the brand reputation of the joint venture car company."

"With this trend going up and down, it is definitely a good thing for the development of independent brands."

Cao Yang's communication with everyone this time was relatively candid.

This is something that benefits everyone and there is no reason for anyone to object to it.

The difference is nothing more than the level of effort.

"Mr. Cao, I completely understand this."

"Don't worry, although we at Changan Automobile also have our own joint venture, we will definitely not stand in their position in terms of policy."

"For our group, the purpose of the joint venture is to make money for shareholders."

"If we can make more money by developing our own brand models, then it will be possible for us to give up some of the business of the joint venture car companies in the future."

"As long as you, the Nanshan Group, are not specifically targeting Changan Ford or Changan Suzuki, I will definitely cooperate fully."

Yi Jia is not stupid either.

Cao Yang's starting point for this matter and the ultimate beneficiary were relatively clear to him.

Following the direction discussed by Cao Yang and him, it would not cost much, but the potential benefits would be worth looking forward to.

In particular, Changan Automobile is about to launch three SUVs and sedans, so it naturally hopes that these models can perform well in the market.

To a certain extent, for these models to sell well, some models from other car companies must not sell so well.

Under such circumstances, it is almost inevitable to grab meat from the joint venture car company's bowl.

"Then I will arrange for dedicated people to connect with Changan Automobile. We can join forces to take some actions together, and the effect will be better."

"We will also have people write some soft articles and share them with Changan Automobile."

The sword has been drawn out, so naturally there is no way to take it back.

Now Nanshan Group has rushed out to deal with Volkswagen, and has even further expanded to deal with domestic joint venture car companies.

Cao Yang definitely only allows success and does not allow failure.

After communicating with Geely and Changan one after another, he naturally did not fall behind other independent brand car companies such as BYD, Chery, and Great Wall.

Of course, considering that the main opponent this time is Volkswagen, and Spring City Automobile Group and Modu Automobile Group are joint ventures of Volkswagen.

Therefore, Cao Yang did not harass these two companies.

In the next period of time, the Chinese Internet will be very lively.

Various articles are flying all over the place, and the smell of gunpowder is getting stronger and stronger.

At this time, the Yangcheng Automobile Wind Tunnel Laboratory, which was about to be completed, also ushered in its first car test ahead of schedule.

Autohome launched the Passat's crash test in the form of a live webcast.

Since this laboratory is operated by Lingnan University of Technology, there are also some official organizations as partners.

Therefore, it is regarded as a semi-official testing agency, and it is definitely more convincing than Autohome just finding a place to conduct crash tests.

This is also an important reason why Yuyuhui proposed to conduct testing in this place.

Of course, in order to show the so-called fairness, in addition to the overseas version of Passat colliding with the domestic version of Passat, Yu Yu once again arranged a collision between Geely Emgrand and Passat, as well as a collision between BYD F6 and Passat, and even announced that Camry and Passat would collide.

Accord is the next batch of collision targets.

"Ayang, after the crash test of Autohome, our automotive wind tunnel laboratory has become famous."

"Not a single wind tunnel test has been started yet, but a crash test has been arranged first."

"But your relationship with Volkswagen is officially on the table."

Xiang Changle, as the director of the Yangcheng Automobile Wind Tunnel Laboratory, naturally went to the site in person to follow up on the crash test today.

Cao Yang, the driving force behind it, also came to the scene.

"Teacher, the overt and covert struggle between us and Volkswagen in recent months is no secret within the automobile industry."

"Competition can better promote the development of China's automobile industry and allow consumers to gain more benefits."
To be continued...