People in different regions value very different things when buying a car.

A car that is popular in the United States may not be bought by many people in Japan.

If a car that is popular in Japan is sold in China, it will most likely be sold on the street.

In Europe, consumers like cars that are unique.

Many hatchbacks are very popular in Europe, whether it is Volkswagen's Golf or Renault's Megane, many consumers like it.

"Mr. Cao, since consumers in Europe attach great importance to performance, I think we can let our Purple MSI go to New York to do some research and let the data speak for itself?"

Ji Hua has studied abroad in Germany for many years and has a relatively good understanding of the situation here.

So he immediately gave his advice.

"New York brush circle?"

Cao Yang was a little moved after hearing this.

As a person in the automobile industry, it is impossible not to have heard of Nürburgring's famous name.

"Yes, the Nürburgring is located in northwest Germany and was completed in 1927."

"It is one of the few classic racing cars in the world that has historical status and technical difficulty."

“The runway is located in the hills at the junction of Germany, Belgium, and Lu, with a total length of nearly 30 kilometers and 187 various curves. The terrain is very complicated, with a height difference of more than 300 meters, and most of them are less than ten meters wide.

.”

“Until 1982, the Nürburgring was divided into a 20.8-kilometer-long north track and a 5.1-kilometer south track. The south track was designated as the official track for the Nürburgring Grand Prix.

"

"The Nürburgring Nordschleife is the most familiar Nürburgring track. It has a total of 154 turns. The track is located on a mountain. It is the favorite place for various car companies to lap laps."

As a half-landowner, Ji Hua is obviously very familiar with the conditions of the New Nordschleife circuit.

Of course, nine times out of ten, he did his homework in advance.

Going on a business trip with your boss definitely requires a lot of preparation beforehand.

"Since New North's influence is so great, let's arrange to cultivate the circle."

"But won't it be troublesome?"

Although Cao Yang had heard of Niubei's name, he didn't know much about the specific contents.

"It's not that troublesome."

"If there are no official competitions or manufacturers booking the track at Niubei Circuit, even ordinary people can go and drive a few laps after paying money."

"Of course, if our Ziweixing wants to achieve good results on the Niubei Circuit, it must not be so casual."

"We need to contact the management to book the venue for testing. The most important thing is to find a more powerful racing driver."

"Otherwise, it will affect the performance of lap brushing."

"According to our current power performance parameters, we have every hope of setting a new record in the car field."

"When the time comes, it should be a selling point if we promote it well."

When Ji Hua said this, Cao Yang probably knew what he was doing.

"Then please contact me as soon as possible to see when the test can be arranged."

"In addition, we would also like to invite Autohome or some other media with good cooperation to come to Germany to watch our laps."

"When the time comes, we will take video and photo shoots and promote them online."

Cao Yang knew very well what the purpose of running to Niubei was.

Self-entertainment is not suitable for the development of Xingchen Automobile.

If we want to set a new record, we must report it in a big way.

At the very least, potential consumers must think that Ziweixing is awesome.

Otherwise, you, a new local car company in China, want to sell the car at such a high price in Europe, trying to sell it to 109,900 euros and 114,900 euros.

How can it be so easy?

At this price, it is considered a high-end car even in Europe.

It is not a car model that ordinary people buy.

"I will arrange this right away, but if the time is tight, some people may not have visas."

Zeng Tingting responded a little worriedly from the side.

"Dedicated automotive channels like Autohome now have relevant cooperation with various domestic OEMs."

"No matter which manufacturer they are, they are very friendly to these media."

"Visiting the headquarters is an annual event."

"So there is no need to worry about visas. There must be some people on these websites who have visas."

When Cao Yang said this, everyone breathed a sigh of relief.

Such an important thing, if there is no media present.

Although Xingchen Motors can also arrange for people to shoot and promote it, there is always a sense of bragging.

The effect is definitely not that good.

Soon, Ji Hua contacted some of his former classmates in Germany and quickly settled the matter of booking the Niubei Circuit.

"Mr. Cao, reserve the venue for one day next Thursday for our exclusive use."

"In addition, as for racing drivers, I also contacted a driver who has been doing laps for various OEMs all year round."

"Although he can't compare with F1 racing drivers, he is very familiar with Niubei. Both Volkswagen and Honda have approached him to cooperate."

"I suggest that our Ziweixing also find him to be responsible for running laps."

Ji Hua spent a day struggling and basically got the thing done.

Cao Yang naturally had no objection to this and said, "No problem, just do as you say."

"Then some domestic publicity can also be started in advance."

“You don’t have to wait until the day of running laps to start promoting.”

Cao Yang still has great confidence in Ziweixing.

The performance of this car was definitely very impressive in 2006.

Otherwise, when I touched a porcelain Porsche before, the other party wouldn't have pinched their nose to recognize it.

It is obviously a 3.0t engine, but its performance exceeds that of other people's W8 naturally aspirated engines.

Coupled with the 8at and aerodynamically designed appearance, the lap performance will not be bad.

"No problem, I'll contact Mr. Yu from Autohome and Mr. Fang from Weibo."

"Then our sales department will arrange personnel to promote it on various forums and Weibo."

This task naturally needs to be implemented by Zeng Tingting.

Fortunately, the sales department is already very experienced in similar work, so there is no need to worry.

Following Zeng Tingting's actions, there was an immediate corresponding response in the country.

Ziweixing once again became a hot search on Weibo.

"Dean Gao, you said that Geely Automobile will also develop a sports car or acquire a sports car company. What do you think?"

With Geely Automobile's outstanding performance in the past two years, its financial situation has greatly improved.

Li Su's confidence and ideas have also changed a lot.

Especially during this period of time, he kept seeing Ziweixing of Xingchen Motors out of the circle, and he was filled with envy.

It’s advertising placement in Hollywood blockbusters like “Transformers”, and it’s time to go to Niubei to gain popularity.

None of the domestic independent brand car companies are as capable as Xingchen Automobile.

The main reason is that the models we produce are basically based on the mature products of other international automobile giants, and there is nothing to vigorously promote.

"Mr. Li, there is a big difference between producing sports cars and producing ordinary cars and SUVs."

"Not to mention the appearance design, the threshold is very high in terms of power performance and chassis design alone."

"Even if we learn from mature products of other car companies like we did when developing Emgrand, I'm afraid it won't be that easy to produce."

"The most important thing is that even if it is produced, the performance may not be as good as others, and there may even be a big gap."

"Under this circumstance, I feel that the company currently does not have the ability to develop and produce sports cars on its own."

"Unless it is based on the concept of producing a sports car, produce a car with the appearance of a sports car, and then sell it to a small group of consumers who have special pursuits."

The tall pine forest is a bit big...

As the dean of Geely Automobile Research Institute, he knows better than anyone the difficulty of producing sports cars.
To be continued...