"Where do they get their confidence?"

As Ford Motor's vice president in charge of sales, Melgen naturally knew about the fact that Ziweixing was placed on consignment in Lincoln's sales channel.

It was only after he nodded that the project could continue.

Now that the other party's model is officially on the market, the people below will naturally report the relevant situation to him.

Because this project was proposed by the purchasing director Chris within the company, after a joint meeting on production, sales and supply, Melgen couldn't help but complain to Chris.

"This price is indeed not cheap, even a bit high."

"But the appearance of their car is no worse than that of Porsche or Mercedes-Benz and BMW."

"It is also the first model in the world to use 8at and LED headlights, and its performance in all aspects is still very good."

"Now it's just less well-known, and not many consumers know it."

Chris naturally also learned a lot about Ziweixing.

Otherwise, how could he dare to promote this project within the company at will?

“Don’t the models designed by Chinese people always like to copy the appearance of other manufacturers?”

"This Cao Yang is really a weirdo."

Melgen felt that he couldn't understand this matter.

It's not like he didn't know Cao Yang's power at all.

After all, the F150 is the exterior design given by Cao Yang.

But it's a bit surprising that we can design amazing models over and over again.

"Cao Yang is indeed a very special partner. Now we not only have in-depth cooperation with them on 6at, but we will also start technical cooperation on the engine soon."

"This kind of thing was simply unimaginable in the past."

"But now it's slowly becoming a reality."

Chris and Melgen were chatting there.

As the target of small talk, Cao Yang unexpectedly received a call from Zhang Songwen.

"Mr. Cao, I heard that Hollywood is preparing to film "Transformers", and there are many characters in it that can be embedded in car advertisements."

"I intentionally filmed it once more than ten years ago, and it was relatively unsuccessful at that time. It is said that the preparations for "Transformers" this time were not so smooth."

"Neither General Motors nor Ford are willing to spend too much money on advertising."

"I think we can consider making Ziweixing a character in "Transformers"?"

Zhang Songwen knew very well that Cao Yang cared very much about Xingchen Automobile.

This time I went to the United States, a very important task was to work on the listing of Ziweixing.

Now that he had the opportunity to place advertisements in Hollywood blockbusters, he naturally wanted to report it to Cao Yang.

Whether it works or not is another matter.

"Transformers?"

Cao Yang was shocked. Has the filming of this movie not started yet?

He really couldn't remember clearly.

This series later produced six or seven films. Although I cannot say that every one of them was very successful, overall it is a very classic film.

The most important thing is that in terms of car implantation, few movies are more successful than it.

"Yes, we have been planning for a long time. If there are no surprises, it should be launched in a few months."

"It should be on the market next year."

"However, the investment in Hollywood movies is relatively large, and the cost of advertising placement is often relatively high."

Although Zhang Songwen has not been involved in Hollywood, as a person who loves acting, he must have a good understanding of the situation in Hollywood.

Not to mention the huge difference in the salaries of various actors, the investment amounts of the films also differ by more than an order of magnitude.

People can easily invest hundreds of millions of dollars.

In China, an investment of over 100 million yuan is as rare as a giant panda.

"Can you get the contact information of the crew?"

"I'll contact you personally."

Forget it if you don’t know, now that you know there is still an opportunity for advertising placement, Cao Yang will definitely not give up.

Even if it is more expensive, it is not unacceptable.

Even direct investment of part of the funds is acceptable.

"I will send it to your email shortly. This is the contact information of an assistant director on the other side."

Obviously, Zhang Songwen had already made preparations before making the call.

Soon, after receiving this contact information, Cao Yang contacted the other party.

Lang was interested in his concubine, and the two parties immediately agreed to meet and talk the next day.

…

Cao Yang's trip to Hollywood went smoother than expected.

The appointment was with the assistant director, but when we met directly it was director Michael Bay.

This is definitely a good thing for the cooperation negotiations between the two parties.

"Cao, I heard that you want to embed a car advertisement in "Transformers"?"

After greeting each other for a few words, Michael went directly to the topic.

So far, there have been a lot of advertising placements in the movie, but they have not yet reached Michael's expectations.

Mainly because this year, several domestic car companies in the United States are not very competitive and are unwilling to pay big prices.

Some car companies in other places do not want to destroy some settings in the original comics.

That is to say, China has been developing very fast in recent years. Michael was wondering if he could do something, so he was willing to talk to Cao Yang.

"Michael, this is our Ziweixing. It was just launched a few days ago. What do you think of this look?"

Considering that the other party is not from the automobile industry after all, even if he has recently done research on the automobile industry due to advertising placement, the research subjects must not include Ziweixing of Xingchen Automobile.

So Cao Yang took the initiative to introduce the situation.

"This is the fastest coupe in the world, equipped with 8at and LED headlights for the first time in the world..."

"Our Purple Star can now be purchased at Lincoln brand dealers owned by Ford Motor Company."

"Its price is $119,900 and $124,900..."

Before talking about advertising placement, Cao Yang briefly and quickly introduced the situation of Ziweixing.

As a major Hollywood director, Michael definitely doesn't want to find a very ugly car to embed in his movie.

However, seeing the purple star shape shown by Cao Yang, Michael's expression changed obviously.

"China is the most populous country in the world, although the current film market is not very big."

"But it is foreseeable that the market in the future will be very broad. Embedding an advertisement for a Chinese automobile brand will be very beneficial to the promotion of "Transformers" in China."

"And when I explain it to investors in the future, there will be many stories to tell..."

Without waiting for Michael to express his opinion, Cao Yang directly explained his own opinion.

Knowing the trend of the movie market in the future, he can naturally easily find some points that make Michael's heart move.

"Cao, advertising placement in Hollywood movies is very expensive."

"I heard that China's investment in making a movie is often only a few million dollars."

Michael is obviously not completely ignorant of the situation in China.

Therefore, before formally negotiating the price, first feel out the bottom line of both parties.

"We are Ford's largest parts supplier, with a turnover of nearly $10 billion last year."

"As long as the character is attractive, we are willing to pay advertising fees that meet the cost."

Cao Yang looked confident.

Putting it on Michael's side gives people the impression that people are stupid and money comes quickly.

“Which character do you value in the advertising?”

Michael combined Cao Yang's analysis just now and made a decision in his mind.

"How much does a bumblebee cost?"

"Bumblebee? That's the role that General Motors' Chevrolet is interested in. Are you sure you want to compete with them?"

"General Motors lost almost 10 billion U.S. dollars last year, and today the board of directors asked them to drastically cut costs. I believe they will not invest too much advertising money on the Bumblebee character."
To be continued...