People feel refreshed when happy events occur.

Sometimes good luck comes and happy events cannot be stopped.

While Cao Yang was busy designing the appearance of Xingchen 2 and Xingchen 3 models in the company, a call came from Liu Tianwu.

"Mr. Cao, I have good news. Do you have anything good to share with me?"

"Let's have an equivalent exchange of information."

After getting acquainted with Cao Yang, Liu Tianwu became more casual when making phone calls.

Luo Yi next to me is still a little uncomfortable with it.

After all, the looks of his own leaders he saw all day long were generally serious.

"Leader, is there any new policy to support the development of Xingchen Automobile?"

Cao Yang's mind was filled with the contents of Xingchen No. 2 and Xingchen No. 3. For a moment, he really didn't know what kind of medicine Liu Tianwu was selling in his gourd.

"This guess is not particularly accurate, but it is close."

Liu Tianwu originally wanted to give it a try, but he couldn't help it and said: "Don't your Ziweixing want to be qualified as the official reception car for the Olympic Games?"

"I got the news that this matter is basically coming to an end."

"If nothing else, someone from the Olympic Committee should contact your company in the next few days."

"You can't let your guard down when the time comes."

Although the prototype of Ziweixing is very impressive, it has not yet been officially mass-produced.

It's hard to say whether there will be any problems later.

If Liu Tianwu is not worried at all, it must be a lie.

"The designated vehicle for the official reception of the Olympic Games?"

"Very good."

“Thank you for the leadership’s support.”

"If it weren't for your help, this opportunity would most likely not have come to our Xingchen Automobile."

"It just so happens that we are holding an internal project launch meeting for Xingchen 2 and Xingchen 3 today."

"I will also give you a brief report on the relevant situation..."

Cao Yang will definitely not say anything that needs to be kept confidential.

However, some big-schedule information cannot be kept confidential as soon as you start asking for prices from suppliers later.

There is obviously no harm in disclosing this aspect to Liu Tianwu properly.

After all, he needs to know the next step of Xingchen Automobile so that the district can cooperate.

"As for the construction of the new factory, if you need any assistance from the district for coordination, you can contact me directly."

"Make sure the project progress keeps up with the needs of your model advancement."

Liu Tianwu didn't know much about vehicle model positioning, and Cao Yang didn't say much.

Liu Tianwu only needs to be sure that Xingchen Motors will build a new factory and start research and development of new models.

that's enough.

For him, this is definitely more exciting than the news that Ziweixing has obtained the official designated vehicle for the Olympic Games.

…

"Mr. Cao, I think this is a very good publicity opportunity for Ziweixing."

"Is it possible to join forces with Autohome to organize a special promotion event to let more people know about our Xingchen Motors?"

Liu Tianwu's information is very accurate.

On the third day after he called, Xingchen Motors officially received the contact from the Olympic Games Organizing Committee.

Invite Xingchen Automobile to make a special trip to the Imperial Capital to sign the relevant cooperation agreement.

Naturally, Zeng Tingting couldn't let go of such a good opportunity.

"Well, your suggestion is good."

"We can hold a larger signing ceremony in the imperial capital, and I think the Olympic committee will also be happy to see it happen."

"But unfortunately, our Ziweixing is not suitable to appear on the scene so early, otherwise the publicity effect would be better."

The promotional rhythm of Xingchen Motors has been decided before.

In order to achieve the best publicity effect before going on the market, the actual car will not be officially displayed to the outside world until the Yangcheng Auto Show in November.

There are only a few prototype cars used in the research and development stage. Not only do some problems need to be improved, but the cars are no longer in the best condition due to testing or disassembly.

"Topics related to the Olympic Games have always been very popular now."

"There are many car companies that want to obtain the officially designated car quota this time."

"The Olympic Games host committee is also very flexible and gave us the designated car for the official reception."

"But at the same time, it gave Volkswagen the title of official sponsor of the car."

"It can be said that one woman gets married twice and earns two money."

Although Zeng Tingting is also very clear in her heart, Xingchen Motors cannot currently undertake all the Olympic sponsorship cars with just one limited edition Ziweixing.

Now that it has occupied the position of the car designated for official receptions, it is equivalent to poaching the fattest piece of meat from Volkswagen.

But she still felt a little regretful.

If you give Xingchen Automobile a few more years, you can live alone.

In the past few Olympic Games, there was no such situation of one woman getting married twice.

"Actually, it's a good thing if you think about this issue from another angle."

"Volkswagen spent so much money to join hands with Shanghai Volkswagen and Spring City Volkswagen to provide sponsored cars."

“There are not only the Spring City Volkswagen Audi a6l, Spring City Volkswagen Magotan, and Sagitar, but also the Volkswagen Passat Lingyu, Touran, and Skoda Octavia.”

"The price they spent must be much higher than ours."

"This means that they will be more active than us in promoting the concept of designated cars for the Olympic Games."

"When the time comes, we will directly rub the hot spots, step on their shoulders, and let them hold their noses and say good things about us."

When Cao Yang said this, Zeng Tingting's eyes immediately lit up.

This operation seems feasible.

Anyway, Ziweixing is mainly responsible for official reception tasks.

Volkswagen is responsible for the vehicle needs of many venues, Olympic villages, media and other related businesses.

The most prominent occasion is Xingchen Automobile, and Volkswagen can only contribute in less formal and grand occasions.

It is estimated that this kind of scene makes the other party feel angry.

"Then we should quickly launch the first wave of publicity, followed by this signing ceremony, to let everyone know that Xingchen Motors is officially recognized."

"When Volkswagen does any publicity in the future, it will be in a relatively passive position."

Zeng Tingting immediately realized the importance of speed in fighting.

This time the Olympic car is divided into two parts.

So how to maximize the benefits of Xingchen Automobile is very important.

However, when they were discussing how to borrow money from Volkswagen, Vondel, the general manager of Volkswagen (China) Co., Ltd., was about to get angry.

"Zhu, what's going on?"

“Didn’t it say that Volkswagen’s sponsorship of the Olympic Games is a sure thing?”

"Why is it that the news I heard is that the most important part is the car, but the sponsor is Xingchen Motors?"

Volkswagen is well aware of the influence of Spring City Automobile Group in China.

Therefore, some official-related business was handed over to Spring City Automobile Group for promotion.

Even from the stock ratio of Spring City Volkswagen, we can see the difference.

In most domestic automobile joint ventures, the shares of both parties are 50:50.

But Spring City Volkswagen is different. Spring City Automobile Group holds 60% of the shares and Volkswagen holds 40%.

From this place we can also see the influence of Spring City Automobile Group.

Of course, having more shares does not mean that Spring City Motors really makes more money.

Volkswagen has many ways to reasonably transfer some profits outside of Spring City Volkswagen.

For example, they produce their own gearboxes and imported equipment and parts, as well as technology royalties and other things.

As long as Volkswagen wants to, then through a 40% shareholding ratio, it will actually take away 60 to 70% of the profits in the industry chain, which is not a problem at all.
To be continued...