The success of a car definitely does not simply rely on the superposition of configurations.

Otherwise, you don’t need to do anything, just add various configurations.

But for a high-end luxury model, if you don’t have enough configurations, it will definitely not work.

To take an extreme example, if you can't even meet such a simple requirement as front and rear independent suspension, how can you talk about high-end models?

When have you ever seen any generation of Mercedes-Benz S Series or BMW 7 Series or 5 Series models with non-independent suspension?

Looking at the development history of the car industry, there is only one special case like Tesla. The configurations of each model are very low, but the sales are very good.

That's because times have changed.

Their main focus is intelligent driving.

"Mr. Cao, for this large SUV model, we will readjust the instructions for the launch meeting in the direction you mentioned."

"There is a sports car behind you. Can I also report the situation to you?"

If the two cars are held together at a launch meeting, the sales department and research institute will need to prepare a lot of materials.

The key is that the positioning of these two cars is completely different, and the information has no reference significance other than the format.

"Tell me about it first."

Cao Yang was a little curious about what the final report materials produced by Zeng Tingting and Yao Yongxiang would look like.

The sports car market is very special.

There are sports cars that cost hundreds of thousands, sports cars that cost millions, and even sports cars that cost tens of millions.

Although Xingchen Automobile takes a high-end route, it is definitely very difficult to position a sports car.

"The world's famous sports cars are basically produced by European companies."

"Whether it's Koenigsegg or Bugatti, or Ferrari, Porsche, Pagani or Lamborghini, they all come from Europe."

"Although the United States and Japan are also powerful automobile countries and have their own sports cars, there is still a big gap in terms of luxury compared to European cars."

"So our sports cars will first compete with European car companies."

"Especially some time ago, Volkswagen announced the situation of its Bugatti Veyron, which brought a huge impact to the sports car circle."

"The Bugatti Veyron, equipped with a w16 quad-turbocharged engine, has an engine output of 1,001 horsepower and a speed of 407 kilometers per hour. It is the fastest sports car in history, even faster than an airplane.

quick."

"Of course, its price is also very high. Even in Europe, it costs 1 million euros."

"When it comes to China, it will definitely exceed 10 million yuan, or even higher."

"Considering that sports cars are mainly used to enhance our brand positioning, sales volume is not the main consideration."

"So we boldly proposed to benchmark the Bugatti Veyron and develop a w16 engine so that our power can be comparable to the Bugatti Veyron."

"Then we will sell a limited number of 99 units throughout the year, which will fully enhance the brand influence of our Xingchen Motors."

For a sports car, the power system is definitely the most important thing.

As for the appearance, in fact, no matter which sports car it is, the appearance is not bad.

Even sports cars from decades ago look classic today.

Sports cars are not updated as frequently as cars.

It is normal for a model to be sold for ten to eight years.

At most, some facelifts or limited editions will be released in the middle.

Therefore, after discussing with Rao Yongxiang, Zeng Tingting felt that Xingchen Automobile could not make money by relying on sports cars.

But Cao Yang also wanted to create such a model to enhance the brand's sense of luxury, so he simply created an "advertising car" with exaggerated data.

Although a model will cost one billion or eighty yuan, if it is spread over ten or eight years, it is still acceptable.

After all, it is an "advertising product".

However, Cao Yang's thinking is obviously not entirely like this.

"The W16 engine used by Volkswagen in the Bugatti Veyron is actually based on the V8 engine. By putting two engines together and sharing a camshaft, the W16 engine was developed."

"This is similar to the logic of using two V6 engines to develop the W12 engine."

"But so far, we have not developed a V8 engine, so the difficulty of developing a W16 engine must be more than one level higher than that of a W12."

Although Cao Yang has ways to smoothen the development of the W16 engine, the model positioning Zeng Tingting and others are talking about does not meet his requirements.

So naturally we have to find some completely reasonable reasons to object.

"We want to enhance the brand power of Xingchen Automobile by producing sports cars, but I also hope that this sports car can be really seen in some cities."

"So limited edition production is inevitable, but just limited to 99 units is definitely not possible."

"In the first phase, it has to be limited to 999 units."

"We will continue to launch various other limited editions in the future to fully tap the market potential and make our sports cars profitable."

"As a result, compared with a sports car like the Bugatti Veyron, it is a bit out of line with market demand."

When Cao Yang said this, Zeng Tingting had no way to refute.

Even Yao Yongxiang breathed a sigh of relief.

Bugatti Veyron.

This is the ultra-luxury sports car that Volkswagen has been working on for several years before launching it for the first time this year.

When Xingchen Automobile started building such a sports car, the pressure on him was definitely huge.

The key is that Cao Yang still wants to launch this car in 2007.

After careful calculation, they were left with two years of development time.

Although there are more than Ziweixing, the difficulty is completely different.

"Mr. Cao, in addition to the Bugatti Veyron, we are actually also competing against the Lamborghini RDO."

"This sports car, which debuted at the 2003 Geneva Motor Show, is one of the most successful models in the sports car market."

"In terms of power, the engines used by RDO are all from Audi. They are equipped with a 5.0L V10 engine with a maximum power of 493 horsepower. After different adjustments, the maximum power of this engine can reach up to 523 horsepower."

"Unlike the Bugatti Veyron, the RDO redefines the compact sports car market to which it belongs by serving as a high-performance sports car and a car that meets daily needs."

"In addition to power, Lamborghini uses Audi's all-aluminum body technology."

"Audi has always been a leader in the field of all-aluminum bodywork, and the Audi a8 has already adopted this technology."

Yao Yongxiang took over the topic from Zeng Tingting and began to report the positioning direction of another sports car to Cao Yang.

After all, one is taking the ultra-high-end route to enhance the brand, while the other is a model that needs to consider volume to a certain extent.

The sales department and research institute have made preparations.

"All aluminum body?"

"Do you think this direction is good?"

Cao Yang asked back.

Although later generations of Audi A8 and Land Rover Range Rover used all-aluminum bodies.

But in the end, it was proved that the all-aluminum body is not a good thing.

When it comes to intensity, that's it.

As for the weight loss effect, although it looks good, there are also a lot of problems.

Cao Yang definitely didn't intend to get into trouble with this.

"Mr. Cao, although the all-aluminum body has various problems such as the difficulty of welding the machine."

"However, rdo finally achieved large-scale mass production through various processes such as aluminum extrusion, aluminum stamping, and aluminum casting, and through various methods such as welding, riveting, and bolting."

"Domestic aluminum-related industries still have competitive advantages internationally."

"We can actually consider using all-aluminum body technology, which will also be a good publicity and selling point."

Rao Yongxiang felt Cao Yang's objections, but he could only bite the bullet and finish his words first.

What else to do?

“An all-aluminum body is not good!”

"Instead of using this technology, it is better to use a fully hot stamped body."

"By using double door rings and integrating hot stamping technology, the entire cockpit is surrounded by hot stamping parts."

"In the end, both the collision effect and publicity effect will be no worse than that of an all-aluminum body."

Cao Yang expressed his objections very directly.

"Mr. Cao, the all-aluminum body has high strength, and aluminum alloy has excellent strength and toughness. With reasonable design and processing, the all-aluminum body can reach or even exceed the strength level of the steel body, thereby improving the safety and durability of the vehicle.

.”
To be continued...