Everyone likes traffic.

Regardless of whether the impression of Xingchen Automobile is good or bad, after the first appearance picture of Xingchen No. 1 was released, many media immediately followed it with reports.

Even if the appearance picture is wearing a car jacket, as long as it can attract everyone's attention, everyone is willing to use it independently.

You start with a picture, and the rest is all made up.

Whether it is NetEase Auto Channel, Sohu Auto Channel, or Sina Auto Channel, there are all kinds of review articles on it.

Some say it's good, some say it's bad, there are different opinions.

But at least the goal of Xingchen Automobile has been achieved.

"Mr. Cao, several media have contacted us and want to interview us about Xingchen Motors."

"I think we should take this opportunity to release the spy photos?"

Although Zeng Tingting is the director of the sales department, she is also the contact person for many media-related work.

"When the media contacts us, we give them the photos."

"Don't you think this is a bit bland?"

Cao Yang had no objection to releasing the spy photos, after all, this was originally planned.

But what method needs to be carefully considered.

"We completed the name collection activity for Xingchen No. 1 some time ago, but we have not announced which of the three names will be used for Xingchen No. 1."

"Or we can combine this and do marketing together?"

Zeng Tingting had a certain understanding of Cao Yang's thoughts.

If Xingchen Automobile wants to keep its popularity, the more ways it can, the better.

The more twists and turns you make things, the better.

"The name thing can be sorted out, but since the spy photos are called spy photos, don't you think it would be more attractive if someone arranged to take the photos a little blurry, like a candid photo?"

"When the time comes, find an unfamiliar account and post it on the car channel of the Tianya Forum or Maopu forum. Wouldn't the effect be better?"

When Cao Yang said this, Zeng Tingting's eyes immediately lit up.

No need to look at the final result, just imagine it, and you will know that the plan Cao Yang said is better than what she thought.

"Then let me make arrangements?"

"Go ahead! Remember to act like one."

…

"Thomas, the spy photos of the first model of Xingchen Motors have been released. Although it is a little blurry, you can basically feel its appearance."

Chang'an Ford and Tang Jiguo came to Thomas very actively.

Normally, Xingchen Automobile's positioning has nothing to do with Changan Ford's models, and they will not pay special attention to Xingchen Automobile's affairs.

But Thomas knew that the purchasing director and design director of Ford Motor had a very close relationship with Cao Yang, the general manager of Nanshan Group.

Even the appearance of the Ford F150 was designed by Cao Yang.

Now that Nanshan Group has established Xingchen Automobile, Cao Yang personally serves as the general manager of Xingchen Automobile, and he must also be responsible for the exterior design of the models.

Therefore, Thomas keenly felt that the two big guys at the headquarters would definitely be interested in the appearance of Xingchen Car.

In this case, he naturally had to arrange for people to keep an eye on the Xingchen car.

When he learns useful information, he can report it to the bosses at the headquarters as soon as possible.

You know, finding the right opportunity to report to the leader is also a very important work ability.

Otherwise, you are just like a cow who only knows how to work hard, and you will be destined to work all your life.

"This appearance looks a bit curved and smooth, a bit like a coupe."

"It seems that Xingchen Automobile is really going to make high-end models."

Thomas looked at the computer that Tang Jiguo was holding over. On the screen was a picture of a car covered by a bright red car cover.

The contour lines are quite clear.

The other picture shows a car with various camouflage stickers on it. It looks like it is next to a factory.

Combining these two pictures, you can really get a rough idea of ​​what kind of car this is.

"When I went to Fuyao Glass for a business trip last time, I heard them mention that this coupe of Xingchen Motors uses frameless doors."

"This kind of design is only used on high-end cars."

Tang Jiguo added a further sentence based on the information he learned in his previous work.

"Please sort out these pictures and send them to my email."

"If there are new pictures in the future, they will be sent to my email in time."

Although the photo was not ideal, Thomas didn't want to wait any longer.

Today I will contact the two big guys at the headquarters first.

Maybe this model designed by Cao Yang can bring some inspiration to them.

…

"Mr. Zhu, if a brand-new company like Xingchen Motors dares to attack luxury cars, can we consider developing the Hongqi brand properly?"

Spring City Automobile Group, Chang Lei felt quite touched after seeing the reports related to Xingchen Automobile on the Internet.

So I took the opportunity to report other things to him and mentioned the redevelopment of Hongqi's high-end models.

In recent years, although Hongqi has not stopped production, except for a few high-end models that have no sales volume, the most popular models have been replaced by models with similar positioning to ordinary independent brands.

This made Chang Lei a little worried.

Brand is a thing. Once people think you are not high-end, it will be difficult to produce high-end models again.

"Do you think I don't want to fix the red flag?"

"The key is how to do it?"

"The group now supports so many people, but except for Spring City Volkswagen, Spring City Toyota and Spring City Mazda, the other industries are basically not making much money, and they are even losing money."

"Under this situation, if we invest a lot of money to develop new models and research new technologies, the wages of the group's employees may not be paid."

Zhu Jianfeng is not a person who supports R&D investment.

In his opinion, no matter how much money is invested in research and development now, it will definitely not be able to catch up with international automobile giants or parts giants.

If this is the case, then why spend a lot of money on research and development?

It would be better to sell a few more profitable cars and improve the overall performance of the group.

That way, you will have a chance to get promoted.

As a deputy ministerial-level enterprise, if his position continues to improve, he will have to return to administration.

This is probably the situation he wants to see.

It's just that it's not that easy to achieve this goal.

"Although research and development is relatively expensive, if there is no research and development, the influence of the Hongqi brand will become weaker and weaker."

"In the current bidding process, all places would rather buy an Audi A6, Passat, or Santana than our Hongqi."

"Whether it is quality or after-sales, there is a big gap between us and others."

"But no matter what, I think the popularity of Hongqi Car is definitely much higher than that of Xingchen Car."

"I think we can also take this opportunity to develop a Hongqi car that truly belongs to us?"

Chang Lei is an old man of Spring City Automobile Group.

That year also witnessed the glorious moment of Hongqi sedan.

But this time, that time.

Hongqi's high-end sedans with backward technology are actually no longer high-end.

Not even my own people are willing to ride, let alone ordinary consumers.

"Okay, you don't need to say so much."

"Exchanging market for technology is the only way for the development of China's automobile industry, and it is also the path chosen after full discussion."

"In the next five years, it is obviously not suitable for domestic automobile companies to invest too much manpower and material resources in independent research and development."

"With this funding, it is better to improve the treatment of the group's employees and develop the production capacity of each factory."

When Zhu Zhengfeng said this, Chang Lei felt a little chilled in his heart.

However, the boss has already said this, and he has no way to argue.

You can't just jump out and say that market exchange for technology is a false proposition.

The market has been replaced, but the technology has not been learned.
To be continued...