Great Wall Motors, BYD Automobile, Chery Automobile, several companies have become very popular recently.

Unfortunately, they are mainly promoting SUVs now, and these SUVs either "borrowed" the styling of Honda CRV or learned the styling of Toyota RAV4.

In this way, it would be false to say that Toyota and Honda have no ideas at all.

If these models sell like junk and have a bad reputation, they might just pinch their noses and forget about it.

But whether it’s Great Wall’s h6 or Chery’s Tiggo, the sales momentum is very strong.

As a result, Toyota and Honda are a bit unable to sit still.

"President, the Huaxia branch reported that some local companies copied the appearance of our rav4, corolla, camry and other models."

"I think we need to teach these companies a lesson so that they don't continue to steal our intellectual property?"

As the design director of Toyota Motor Corporation,

Atsoo Fukuichi's current mood is rather complicated.

Toyota also started its business by imitation. Being able to be imitated by others shows that Toyota is already a successful company.

This also proves that the design department he is responsible for has achieved very good results in recent years.

However, the models that I worked hard for several years to develop were copied by other companies, and new models with lower costs were launched within a year or two.

He must be unhappy.

"How to teach them a lesson?"

"A lawsuit?"

"Do you think this kind of lawsuit will be resolved anytime soon?"

"Or do you think we can definitely win the case?"

"In the end, it may turn into helping local automobile companies to promote themselves."

"We didn't get any benefits, but it made those companies even happier to litigate with us."

Fujio Zhang sees the problem very clearly.

The Chinese market is developing rapidly and they already have two joint ventures.

The current sales volume is also okay.

In this case, continuing to seize the market is the most important thing.

Toyota's competitors in China are Volkswagen, General Motors, Ford and Honda, not local companies such as Great Wall Motors, Chery Automobile and BYD Auto.

Of course, it would definitely be a lie to say that he had no opinion at all about this kind of thing.

After weighing the pros and cons, I feel that if Toyota cares too much about this matter, it will not gain much benefit in the end.

"Then let's let the Huaxia branch ignore this matter first?"

"I'm worried that if I ignore it, the other party may become more and more aggressive."

Atsoo Fukuichi said a little unwillingly.

If the appearance of a car model is designed from scratch, it will take a lot of time.

But if you follow the plagiarism, you can even finish the drawings in a few months.

The difference between input and output here is huge.

"Just let the Huaxia branch give some warnings to those companies, and leave the rest alone."

Fujio Zhang took a deep breath and chose to hold back.

However, just because he was able to endure it does not mean that Honda, which was also copied, could endure it.

The sales volume of Great Wall's H6 this month is almost the same as that of Zeifeng Honda's CRV.

This is a model that was just launched at the beginning of the month.

By May, h6 will most likely surpass crv sales.

In addition, BYD's S6 model will also be launched this month.

If the sales volume exceeds CRV by then, Honda will definitely feel disgraced.

So naturally they couldn't help but take some action.

"Everyone, the sales department has just briefly explained the situation of competitors on the market who have copied the appearance of our models."

"What do you think?"

Nagashi Seiji, general manager of Honda Motor China Branch, looked at the several ministers and general managers of Xifeng Honda and Yangcheng Honda in the conference room with a very serious expression.

Although Honda's development in China is very smooth, its sales volume is even higher than that of Toyota and Nissan.

You know, in Japan, Honda Motor is like a local enterprise, while Toyota Motor is like a large central enterprise. The two sides are not on the same level at all.

But in China, Honda's sales are better than Toyota's.

This is definitely a very impressive result for Honda Motor China Branch.

However, people's desires are always endless, and they will always see some places where they are dissatisfied and dissatisfied.

The Honda Accord model and BYD f6 have been perfectly copied from the past.

This is the flagship model of Yangcheng Honda.

Honda's CRV models, Great Wall H6 and BYD S6 were also used without any hesitation.

This is also the flagship model of Zephyr Honda.

Faced with this situation, Honda Motor felt that it had to do something.

However, they face the same problems as Toyota.

That is, if you go to file a lawsuit, you may not be able to win, and you don’t know when you will win. It is also a disguised advertisement for others.

So after discussion and discussion, no one has found any good solution.

"I think the reason why the models that China's independent brands have copied from ours have achieved good sales is that, in addition to their appearance, the powertrains provided by Nanshan Group also played a big role."

"It can be said that Nanshan Group is an accomplice of these car companies in copying us."

The words of Kimura Kawaguchi, director of the Purchasing Department of Yangcheng Honda, immediately resonated with many people.

Especially those Japanese people at Yangcheng Honda have more direct feelings about this.

If BYD's F6 model had not used Nanshan's 1.5t turbocharged engine and 6at automatic transmission, it would have been impossible to achieve such results.

Even BYD, which has never made a car, has a problem with whether it can produce its own engines and gearboxes.

Not to mention putting so much pressure on Honda as it is now.

"We currently don't have many good ways to deal with local car companies such as BYD or Great Wall Motors other than filing lawsuits."

"But litigating obviously cannot solve the problem. Even if they win, the impact on them will be very limited."

"So why don't we just teach the accomplices of these car companies a lesson first?"

This proposal from the head of the Purchasing Department of Xifeng Honda made Nagaseki Seiji's eyes light up.

It's hard to deal with the mastermind now, so it's okay to teach the accomplices a lesson first.

"How should we teach the Nanshan Group a lesson?"

"This is easy to handle. In the future, new models should try not to use parts from Nanshan."

"But... our Xifeng Honda models don't have any parts supplied by the Nanshan Group."

After saying this, the head of the purchasing department of Xifeng Honda looked at Kimura Kawaguchi.

Obviously, from the perspective of orders, Kananshan can only rely on Yangcheng Honda.

"Although our Yangcheng Honda models use very few parts from Nanshan Group, they have always wanted to recommend some parts for us to use."

"I will notify you later to suspend all business cooperation with Nanshan Group."

"A small number of parts used in mass-produced models will no longer be used after the model is switched."

Everyone was looking at him, so Kimura Kawaguchi had no choice but to stand up and express his position.

Soon, the spirit of this meeting was implemented.

…

"Mr. Cao, Director Li Huarong from Yangcheng Honda just called me and shared some bad news."

Nanshan Group, Cao Yang took a pair of scissors to trim some yellowing branches and leaves of the pothos on the windowsill.

Zeng Tingting moved her cube body to his side with a serious face.

"Except for a little reinforcement plate, we hardly directly supply them with any parts, right?"

Cao Yang didn't really care about Yangcheng Honda's attitude.

Nanshan Group's current major customers are European and American automobile companies and independent brands, and it has very little cooperation with Japanese automobile companies.

"The parts we directly supply are indeed very few, but we still supply a lot of equipment and molds to their second-tier suppliers."
To be continued...