Every year before the Chinese New Year, all walks of life have to make some summaries.

Many articles in the media also contain a lot of related content.

"Lost 2004: Changes in Sales of Various Models of Volkswagen in Shanghai"

"Dark horse in the car world: What is the reason behind the explosive growth of Imperial Hyundai?"

"Independent brands have begun to explode, but their market share has declined?"

…

Various articles related to the annual summary are also very popular among netizens on various automotive channels.

If everyone is willing to read it, there will naturally be more related articles.

As a professional automotive website, Autohome naturally has no shortage of articles in this area.

Even many OEMs will take the initiative to provide some soft-text articles to Autohome.

As an advertising sponsor, Autohome will still publish soft articles as long as they are not highly advertising in nature.

Even purely advertising articles can be published as long as the money is available.

For different articles, Autohome also arranges technical personnel to track the number of clicks, number of comments and other information.

Articles that are obviously more popular among readers will be automatically adjusted to a more important display position.

This was originally just a very common thing, and no one ever thought it would go wrong.

However, as soon as Zhang Fugui arrived at the company today, Yu Yu came over with a solemn expression holding his computer.

"What's wrong?"

"What's wrong?"

Seeing Yu Yu's expression, Zhang Fugui knew that something was definitely up to him.

It's just that Zhang Fugui's mental endurance is constantly improving after experiencing more ups and downs.

It's not like he was panicking when he saw Yu Yu's expression.

As a professional automobile website, no matter what happens, it will not make him panic.

After all, it's not like car parts, where large-scale recalls or accidents affecting life safety may occur if you are not careful.

"Mr. Zhang, we published an article from Spring City Automobile Group last night, and now something unexpected has happened."

"Would you like to see if we should take this article down or leave it alone for now?"

As Yu Yu said this, he put the computer in front of Zhang Fugui.

"Three generations of Autobots pass on the legacy and keep watch"

A title that seemed full of positivity appeared in front of Zhang Fugui.

Is there anything wrong with this article?

You can probably figure out what it's about just by looking at the title, so there shouldn't be any problems.

With a trace of curiosity, Zhang Fugui carefully read from beginning to end.

"In Spring City Automobile, there is such a family. Three generations of the family have passed down the tradition and kept watch. They have used practical actions to interpret the spirit of 'making cars for Chinese consumers and contributing to the development of Chinese automobiles'..."

Zhang Fugui quickly read this medium-length article and didn't find anything wrong with it.

He thought he might have missed some key points, so he read it from beginning to end again and went through it carefully.

However, he still didn't see anything wrong.

Although the content is a bit clichéd and a bit sensational, there is nothing wrong with it.

"Editor-in-chief Yu, I think this article is well written. The writing style is good and the writing is very sincere."

Unable to find the problem, Zhang Fugui gave up the idea of ​​reading for a third time.

"Mr. Zhang, you are right. There is nothing wrong with this article itself."

"But if you look at the comments at the end of this article, the situation is more complicated."

"Basically it's all sarcasm, and it's a bit unpleasant to say."

At Yuyu's prompt, Zhang Fugui scrolled the mouse and pulled the article to the end.

"I also want to pass on the legacy for three generations. Can you give me a chance?"

"This legacy is worth passing on. If others try to snatch it away, it is probably worth fighting for."

"I thought my classmate was a third-generation Spring City Autobot, and all his family members were third-generation Autobots."

"I would be very moved if the third generation of border defense or third generation of afforestation were used for publicity. The third generation of Autobots..."

"If you don't want to do it, don't force yourself. Three generations of my family are willing to help you stand guard."

"Three generations are not enough, five generations will make up for it."

"Who doesn't want to be the third generation of an iron rice bowl? I'm also willing to be the tenth generation."

"Social wealth is not concerned with scarcity but with uneven distribution."

"I'm also willing to suffer some losses and take root in the family for three generations. Let alone three generations, my family can take care of it."

"I am a third-generation farmer with three degrees, and I also want to make a contribution."

…

Although all kinds of words may not necessarily be abusive, the sarcastic tone can be seen by anyone.

At this moment, Zhang Fugui knew why Yu Yu came to look for him.

"This article was sent out directly after Spring City Automobile came over, without us adding any additional information, right?"

Although Zhang Fugui knew that such soft-text articles were all contributed by OEMs.

But now that this article has become unexpectedly popular, he feels the need to confirm it.

"Yes, it was an article sent by the Brand Public Relations Department of Spring City Automobile Group. We reviewed it and found that there was nothing wrong with it, so we sent it out without changing it word for word."

“I didn’t expect that this article would go viral after just one night.”

“Not only does this article on our site have the most views and comments today.”

"This article has also become popular in various places such as Tianya Forum and Maopu Forum."

"Even this morning I found that the QQ group I was in had several groups discussing this topic and article."

"Obviously, this article went out of fashion."

Yu Yu explained the current situation a little anxiously.

Although most people on the Internet are there to ridicule Spring City Auto Group, there are also many netizens who criticize Autohome.

So Yu Yu has no idea what to do now.

This was the first time he encountered such a strange thing.

"Is there someone on the Internet who sets the pace?"

"I think the topic of the third generation of Autobots is fairly normal."

"After all, in the early years, it was even possible for parents to retire early and let their children take over directly. Isn't this a relatively normal thing?"

"Besides, automobile companies are not a particularly high-tech industry, right?"

Zhang Fugui obviously still does not fully realize how difficult this generation of netizens is to deal with.

He thinks it's normal, but many people think it's abnormal.

"It might just be spontaneous complaints from netizens at the beginning, but it's hard to say whether there will be competitors to take the lead once it becomes popular."

'Competitors of Autohome and Spring City Automobile all have this motive.'

When Yu Yu said this, Zhang Fugui thought it would be better to kick the ball to Spring City Motors first and let the other side see what to do first.

After all, they are just a platform, the article is provided by Spring City Motor, and the one most affected is Spring City Motor.

Autohome just got scolded a few times.

"You should contact the people who provide articles from Spring City Automobile and listen to their thoughts first."

"If they don't care, then it doesn't matter to us."

"You can get a lot of traffic after being scolded a few times, so it doesn't seem like a bad thing."

When Zhang Fugui said this, Yu Yu didn't bother anymore and immediately contacted the other party.

…

As usual, Tao Wen bought a cup of coffee from a coffee shop near the company before coming to the office.

The work of the brand public relations department is very busy when you are busy.

When I'm not busy, there's nothing much going on all day long.

Of course, it's not busy most of the time.
To be continued...