Chapter 266 Star Motors, there are many obstacles in the way(1/3)
No matter how many people care about Nanshan’s car manufacturing project, no matter whether others support or oppose it, the launch meeting of the new car model project within Nanshan was held normally.
In this way, the matter of car manufacturing will be considered a formal project.
Cao Yang is also planning to focus his work in the next period of time on car manufacturing projects.
After all, many specific tasks are more convenient to carry out by planning the early models, clarifying the positioning of the models, and determining the appearance and configuration.
It is now the end of June 2004. If the new car in Nanshan wants to be released by the end of 2005, the schedule will be very fast.
Normally, it takes three to five years for international automotive giants to study a new model.
Since domestic independent brands are often purchased or ready-made, their designs such as model appearance are "drawing from" other best-selling models.
Therefore, the development cycle is often within two years.
As a new entrant, Nanshan naturally cannot stretch the development cycle too long, otherwise the risks and pressure will increase a lot.
Fortunately, there has been a lot of accumulation in powertrains, so there will definitely be no problem in mass production next year.
The most core problem can be solved, and the remaining things will be much less stressful.
Even so, there are many things to worry about.
"Mr. Cao, if we want to produce cars, we first need to solve the problem of licenses. Otherwise, even if the cars are produced, they will not be able to gain recognition from ministries and commissions and cannot be put on the market. In that way, they will only become a technical display car."
"For example, some international automobile giants come to China to set up joint ventures, and their production access is often shortcuts, so there are no need to worry about it."
"But as a company that has never produced cars, it is quite difficult for us to gain recognition in this regard."
"Especially, many automobile projects have been launched in China in recent years, and to a certain extent, there have been signs of overcapacity."
"I guess the review of this aspect will be more stringent than before."
The new model team has a project meeting early every morning, and Cao Yang also attends it every time.
Now we must sort out all the major problems and arrange people to correspond to them.
Obviously, the license issue is a huge obstacle.
"When BYD entered the car manufacturing field, the situation was a bit similar to ours, but they obtained a license for automobile production by acquiring some car companies that were on the verge of bankruptcy."
“Can we consider taking a similar approach?”
Zeng Tingting made one of her own suggestions.
Although this solution is not necessarily the most suitable, it is definitely one of the feasible solutions.
After all, there are really too many domestic automobile companies.
Many of them are now on the verge of bankruptcy after they were launched in the 1980s and 1990s, and even one license is still worth a little money.
"Our Nanshan Group's turnover exceeded 30 billion last year, and it is expected to exceed 50 billion this year. By then, it will be the largest private enterprise in Lingnan Province. Even looking at the country, it can enter the top five."
"In addition, our accumulation in the automotive industry is much deeper than other companies. The previous 6at gearbox even won the first prize of the National Science and Technology Progress Award."
"In this case, I think it's okay to apply normally?"
Ji Hua felt that it would be better not to spend money.
If you waste 100 million yuan in a license, it would be better to spend this money on research and development.
"I think what Mr. Ji said makes sense."
"BYD may not be able to apply for a license in this area through normal channels. After all, they have never done anything related to cars before."
"So you can only buy other car companies to get licenses."
"But our Nanshan is different. We can apply with great integrity. If any questions from the ministries and commissions are required, we can just face them."
Pan Jinxing also recognized Ji Hua's point of view.
The years he joined Nanshan have been the years when his self-confidence has been constantly improving.
Nowadays, Nanshan is considered the best in China, both in the automotive parts industry and in the equipment industry.
In this case, if Nanshan wants to enter the field of vehicle production and cannot obtain access, then who else is qualified?
Do you have to give it to companies like Yangcheng Toyota and Imperial Capital Mercedes-Benz?
"The automobile industry is now considered a pillar industry of Yangcheng. If our group enters the field of vehicle manufacturing, the province and the city should be very supportive."
"Can you consider using the overall strength of Yangcheng to advance this license?"
Xie Lingyun used to work in Shaogang and was very familiar with the methods of dealing with state-owned enterprises and the government.
Now serving as the general manager of Nanshan Special Steel, he has always been relatively low-key in the group.
But he naturally wanted to show his presence and value in front of everyone.
Helping car manufacturing projects obtain licenses is obviously a good opportunity.
"What Mr. Xie said makes sense. I'll contact the district later."
"When the leaders came to inspect, they all mentioned that we would ask us to raise questions boldly."
"Now this question is a very good question for help."
Cao Yang glanced at Xie Lingyun and felt that his plan was the best.
Spending money to buy some companies that are on the verge of bankruptcy can certainly solve this problem.
But that's purely spending money on a license.
Nanshan can afford this money.
But the meaning of it is not that great.
Nanshan will compete with various international parts giants and automobile giants in the future. If you can't even handle a simple entry license, how can you compete with the giants in the future?
"When I went to some procedures for special steel mills before, I accumulated some relevant experience."
"Mr. Cao, I am willing to volunteer to do this matter and act as a window for the company to be responsible for related promotion matters."
When Xie Lingyun saw that Cao Yang recognized his plan, he naturally stood up and expressed his opinion immediately.
"Then thank you Mr. Thank you!"
"Whenever you need it, I'll run with you!"
Although the first obstacle has not been resolved, at least it has a direction.
So soon, everyone started to discuss the next topic.
"At present, the first and second phases of Nanshan Industrial Park have been used, and there is not much spare land in the third phase."
"If you want to build a brand new production factory like those joint venture car companies, you may need to find the district to continue applying for land."
"But our vehicle project has not been approved yet, and it may be difficult to apply for land now."
"The most important thing is that once we take this step, the car manufacturing thing will be known to everyone immediately."
"Even if we continue to promote the prototype car used for technical display, many people probably don't believe it."
Dai Hanbiao then raised a new question.
That's the problem with the production factory.
A normal automobile factory usually has a stamping workshop, a welding workshop, a coating workshop and a total assembly workshop, which covers a relatively wide area.
It will take at least one year to rebuild a factory like this even at a faster speed.
In this way, the subsequent production of some prototypes for certification and testing may not be able to keep up with the schedule.
Unless the ideal goal of putting production at the end of next year is postponed.
"I think the group's first model has a production target of only 10,000 units. Even if it is produced within one year, there will be less than 1,000 units per month."
"If you put it in two or three years, then the number of units you need to produce each month will be even smaller."
"In this case, can we make full use of the spare factory in Phase 3 and start a simple vehicle assembly production line, focusing on a manual production gimmick."
"In this way, the movement is relatively small, the investment is relatively small, and the adjustments can be made more flexible."
Finance Minister Dong Shengnan expressed his views next to him.
She supports car manufacturing.
However, if you can invest less, it is best to invest less, otherwise the financial pressure will increase.
"I think Minister Dong's proposal makes sense."
"First accumulate relevant experience through a simple trial production line, and then build a special vehicle factory."
"This may be the most suitable solution for our group."
Without waiting for others to continue to express their opinions, Cao Yang gave his own judgment.
Nanshan Group’s automobile manufacturing position was relatively high-end at the beginning.
This is destined to be a particularly ideal sales at the beginning.
Even if he has some tricks to promote it, it is impossible to get a monthly sales of 50,000 or even more expensive models worth tens of thousands.
In this way, small investment and rolling development are a very suitable path.
To be continued...