Chapter 250 After becoming famous, Nanshan is surrounded by good people(1/3)
Powertrain is definitely the weak point of independent brands.
In addition to the energy security considerations of imported oil, a very important reason why we have been promoting new energy sources is that we really can't compete with those foreign giants in terms of transmission power.
Now Great Wall Motors has proactively proposed to cooperate with Nanshan to develop other engines. That is because facts have proven the excellence of the 1.5t turbocharged engine.
Great Wall Motors has previously cooperated with Nanshan on 1.5t turbocharged engines. In addition to directly purchasing a certain number of engines, the others are produced by Great Wall Motors' engine factory through technical authorization.
Originally, they were thinking of developing a new engine based on this engine.
But now I feel that the technical difficulty is very high, and they may not be able to solve it in the short term.
The most critical thing is that some of Nanshan’s patents will definitely be involved during this period.
Great Wall Motor does not want to file a patent lawsuit with Nanshan in China.
When the trouble gets bigger, they may not be able to get any benefits.
In addition, Cao Yang just suggested that Great Wall Motors will focus on urban SUVs in the future, which is in line with Wang Ying's ideas.
This also made Wang Ying feel the sincerity of Nanshan's cooperation.
Then naturally I want to deepen our cooperation.
"Mr. Wang, in fact, Nanshan is already studying various displacement engines including 2.0t and 1.0t."
"According to the current progress, development can basically be completed in the first half of this year, and mass production can begin in the second half of this year."
"We are even considering developing a 3.0t V6 turbocharged engine in the next step for use in some full-size SUV models."
"Developing a new engine requires a lot of manpower and material resources. I think Great Wall Motors' current focus should be on the overall development of new models."
"Professional parts production is left to professional manufacturers."
"Nanshan is willing to become a trustworthy partner of Great Wall Motors!"
When Cao Yang mentioned this, Wang Ying was a little confused as to how to respond.
Deep down in her heart, she definitely hopes that Great Wall Motors can have its own engine technology and use engines produced by its own factory in the future.
Otherwise, when competing with other OEMs, we will always feel that we lack core competitiveness.
But from a short-term perspective, Cao Yang's statement still makes sense.
Nanshan already has ready-made products for you to use, so you have to research them again.
If you say that the products you research will be more advanced, then forget it. The key is that there is a high probability that the products they research will not be as good as Nanshan.
In this way, if Great Wall Motor uses its own engine, and competitors such as BYD, Chery, Geely, etc. use Nanshan's engine, it will be embarrassing to compare the parameters.
Not to mention that if Nanshan's engine output is large, the cost can be lowered.
By then, qcd will have no advantage, and it seems like all the hard work has been in vain?
Does Great Wall Motors still need to research its own engines?
"Mr. Cao, objectively speaking, your words make sense."
"But I believe you also understand that as a complete vehicle company, if we cannot even produce engines, it will be a great harm to our brand power."
"Great Wall Motors is willing to cooperate closely with Nanshan, but if 100% of its engines are purchased from Nanshan in the future, it will be detrimental to Great Wall Motors' stock price and brand development."
"So we will definitely have some engines produced in-house to cope."
If it were another supplier, Wang Ying might be fooled.
But when it comes to Nanshan, she thinks it would be better for everyone to communicate honestly.
This can also avoid misunderstandings to the greatest extent.
"Thank you, Mr. Wang, for your candid sharing. I completely understand what you mean."
"In fact, Nanshan doesn't mind using engines with other displacements in the future, adopting the current 1.5t turbocharged engine model."
"Great Wall Motor can first purchase a batch of engines from Nanshan. In the future, Nanshan will gradually supply some engine parts and Great Wall Motor's own engine factory will assemble them."
"Our engine team can even make some adjustments and parameter modifications to the engine based on Great Wall Motor's vehicle needs, so that your engine can be different from other manufacturers."
“We can also highlight some differences when promoting in the future.”
Cao Yang naturally knew that it would be impossible to purchase 100% of Great Wall Motor's engines from Nanshan in the future.
But he must find a way to maximize Nanshan's interests.
"It's not impossible to consider this direction, but the matter is too big and we need to discuss it internally."
"There are more and more models on the market now, and the need for differentiated competition is indeed becoming more and more important."
"I wonder if Mr. Cao has any good suggestions in this regard?"
Since it was an exchange, Wang Ying tried his best to see if he could get some different suggestions from Cao Yang.
In China's automobile industry, Cao Yang's name is definitely well-known.
Although Nanshan is only a parts company, sometimes parts companies have much better knowledge in certain places than vehicle companies.
"Each company's models tend to give consumers an overall impression."
"For example, when people think of Volvo cars, their first reaction is that they are safer."
"When it comes to Japanese cars, consumers will feel that they are more fuel-efficient and of relatively stable quality."
"I think these attributes are the result of many years of marketing by the manufacturer."
"Great Wall Motors can also refer to other people's practices to give people the impression that Great Wall's SUV models have good power performance and high safety."
"Of course, to achieve this, we must start from many aspects and have some special publicity points."
Cao Yang didn't mind pushing Great Wall Motors.
Anyway, these independent brands are developing rapidly, and Nanshan's parts business can also grow significantly.
It's a win-win thing.
"There is no doubt about the performance of your company's engine. There is no problem in describing it as adequate power system."
"However, many domestic car companies are using it, so our advantage is not obvious."
Wang Ying was not polite at all and pointed out the problem directly.
"Mr. Wang, your concern is reasonable, but compared to other manufacturers such as Japanese car companies that do not use our engines, the power is still different."
"Of course, it is indeed a bit difficult to do this publicity well."
"But in terms of security, I think we can find a breakthrough point in a creative way."
When Cao Yang said this, Wang Ying and others immediately stared at him, wanting to see what he could say.
"Generally speaking, when it comes to car safety, it's nothing more than a comparison of the strength of the car body and the number of airbags."
"Compared with the number of airbags, it is obviously of little significance and the cost is relatively high."
"So it is actually very necessary to find a breakthrough in terms of body strength."
"Compared with other places, although the improvement in body strength will lead to an increase in costs, the extent of the increase is very limited."
"As long as it costs an extra 1,000 yuan, the strength level of the car body can be completely improved."
When Cao Yang said this, Wang Ying was a little disappointed.
Although this suggestion makes some sense, it doesn't have much new ideas.
Besides, improving the strength of the car body is not entirely simple.
Whether it can really be done with 1,000 yuan at that time is also a question.
Besides, other manufacturers can also follow suit.
"Mr. Cao, although this is a breakthrough point, the international automobile giants are already ahead of us."
"Even if we are promoting it, we may not be able to have much effect, right?"
Wang Ying is naturally not suitable to stand up and criticize Cao Yang all the time.
So at this time, Zhu Jianbo, who was in charge of research and development, came out to speak.
"Mr. Zhu, what you said is very reasonable. The strength level of the body steel of the newly launched Yage, Passat and other models currently on the market is indeed improving."
"But at most they only use high-strength steel plates with a tensile strength of 590 MPa. We can find another way to make Great Wall Motor's body completely different from others."
When Cao Yang said this, Zhu Jianbo and others became even more curious.
What does it mean to find another way?
However, no one continued to say anything at this time, but looked at Cao Yang curiously.
"In terms of stamping car body skeleton parts, in addition to the traditional cold stamping that is now widely used, some models in Europe have actually begun to use hot stamping."
"There is news that the next generation Passat and other models will also consider using hot stamping parts for some key parts."
"Mr. Zhu, you must also know that hot stamped parts can achieve a tensile strength of 1500mpa, which has a very big advantage compared with the current mainstream high-strength steel."
"Especially in terms of publicity, many consumers don't understand the body structure. They simply think that Great Wall Motors, which uses a lot of 1,500MPa parts, must be safer than other manufacturers."
When Cao Yang said this, Wang Ying's eyes immediately lit up and he said: "This is indeed a breakthrough point."
To be continued...