2003 is a very important year for China's automobile industry.

Most of the international mainstream automobile companies have completed their deployment in China.

Whether it is Tedu Benz or BMW Brilliance, or Spring City Toyota and Zephyr Honda, or Tedu Hyundai and Zefeng Nissan, they have all established or released new models.

In October 2003, one of the hottest news in the automotive industry was the launch of the domestically produced BMW 325i sedan, which was equipped with a BMW inline 6-cylinder 2.5-liter engine and sold for 473,850 yuan.

Although the user group of this car is definitely not ordinary people.

But among luxury cars such as Mercedes-Benz and BMW, it is considered the first mass-produced model, so it naturally attracted a lot of attention.

There are also many reports and comments related to the BMW 325i on Autohome, which can be said to have attracted a wave of traffic.

However, as a car owner, Zhang Fugui frowned today.

"Ayang, our website just received a press release from a reader. I think the content inside is a bit weird."

"The email has been forwarded to you, please take a look at it later."

Although Zhang Fugui felt that the content of the email seemed to be deliberately slanderous, he still forwarded the email to Cao Yang and called to discuss it.

"What's the matter?"

"Did something happen?"

As Cao Yang said this, he walked to his desk and turned on his computer.

"Someone broke the news that Nanshan has encountered an anti-dumping investigation in the United States. The sales volume was so good before because of illegal dumping. I checked it and it seems that there are no reports about this on the Internet. Have you heard this news?"

When Zhang Fugui said this, Cao Yang's heart immediately thumped.

Anti-dumping?

I almost forgot the favorite trick that capitalist countries use to deal with Chinese companies.

Zhang Fugui didn't need to say anything, Cao Yang already had the answer in his heart.

This matter is most likely not groundless.

Quickly, he opened the email and read it quickly.

The literary style of this article is very good, and it doesn't look like an ordinary reader's contribution at all.

It deliberately emphasized that in order to open up the American market, Nanshan Bearing used preferential measures such as export tax rebates to engage in dumping in the United States.

Now it has been targeted by the American judicial authorities.

"I've probably read the manuscript."

"Although this is the first time I have heard this news, it is probably true."

Avoiding will not solve the problem.

Cao Yang would not do anything deceptive.

"Then...what should we do?"

"Is this anti-dumping investigation serious?"

"Why does the article say that bearings exported from Nanshan will be subject to high anti-dumping duties in the future?"

Although Zhang Fugui's work focus has slowly shifted to Autohome, he is still very concerned about the development of Nanshan.

He didn't know much about the anti-dumping investigation.

But he knew what would happen to a parts company if it was targeted by American judicial authorities.

If you look at what happened to Yazaki and other Japanese parts companies after they violated the "Anti-Monopoly Law", you will know how powerful the American judiciary is.

And in his opinion, some of the things mentioned in the article are not completely unreasonable.

The bearing price of Nanshan is indeed much lower than that of SKF, NTN, JTEKT and other manufacturers.

Others can't even achieve that price even if they don't make any money.

Under such circumstances, Nanshan encountered an anti-dumping investigation in the United States, and Zhang Fugui felt very guilty.

"If this anti-dumping investigation ultimately makes a positive anti-dumping ruling, then high anti-dumping duties will be imposed on the bearings we sell to the United States, and the cost advantage will completely disappear."

"It will even be much higher than other bearing manufacturers."

"If this is really the case, then Ford and General Motors will definitely choose bearing manufacturers to cooperate with, and even other parts such as gearboxes may be sued for dumping in the future."

When Cao Yang said this, Zhang Fugui became even more anxious, "Then... what should I do? I have someone suppress this article and then contact the author?"

"No, you can't be suppressed!"

"There is certainly no need for ordinary people to write such an article against us, and the people who specifically write this article certainly do not only contribute to Autohome."

"Since this news will be revealed sooner or later, it is better for Autohome to release it now so that we can grasp the development trend of public opinion in a timely manner to prevent the situation from completely getting out of control."

Zhang Fugui felt a little surprised that Cao Yang would take care of you.

But after thinking about it, it seems reasonable.

Whichever website exposes this kind of news first will get the most traffic attention.

Since this matter cannot be stopped, we must consider how to maximize our benefits.

Many people in the circle know that they have worked in Nanshan and suspect that Autohome and Nanshan have the same shareholder.

In order to dispel everyone's doubts about the fairness of Autohome's reports, "unfavorable news" such as Nanshan's involvement in anti-dumping investigations is published on it, which should be able to alleviate everyone's prejudice against Autohome to a certain extent.

"Then...can I let someone do it now?"

Zhang Fugui confirmed it again.

"Send it!"

"Not only do you have to post it, but you can also arrange for people to repost and comment on it, so as to stir up public opinion as early as possible and keep the traffic in Autohome."

Cao Yang already felt that there was someone behind the scenes pushing this matter.

If this is the case, then I should just do my best and expose this news as soon as possible.

This can be considered waste utilization.

…

"Mr. Cao, the U.S. office just sent a fax. We have been initiated by the U.S. Department of Commerce for anti-dumping investigation. The case is expected to be heard in a Detroit court next month."

Just when Autohome had just published the news that Nanshan was suspected of being involved in an anti-dumping investigation, Zeng Tingting officially received the news.

This made Cao Yang even more convinced that there must be a competitor behind this anti-dumping investigation.

According to the principle that whoever makes the biggest profit is the biggest suspect, bearing giants such as SKF, Timken and NTN are definitely highly suspicious.

Combining the previous disputes between Nanshan and other bearing manufacturers, as well as the matters at Autohome, Cao Yang can basically infer that this matter was initiated by SKF.

After all, Japanese auto parts companies have suffered losses from anti-dumping investigations before and will not use this trick easily.

Because I accidentally got myself involved.

But SKF is different. As a European company, it is a very common method for them to use so-called reasonable rules and laws to suppress competitors.

"This action is very fast. I just got some news from Autohome yesterday, and a formal fax has been sent over today."

"These people have very objectionable opinions on our efforts to capture territory in the American market."

Cao Yang encountered this incident just a few days after returning from the United States, and he naturally felt unhappy.

They say that blowing out other people's lamps will not make you brighter.

Blocking other people's paths will not make you go further.

But this famous saying is completely inapplicable when it comes to anti-dumping cases of auto parts.

If SKF can extinguish the light of Nanshan Bearing, it will make itself brighter.

If they can block Nanshan's path forward in the United States, then they can go further.

"Mr. Cao, I just took a quick look at the anti-dumping investigation cases in the American market. Basically, there are very few cases that win."

"Especially the previous series of anti-dumping investigations by the United States against Japanese companies, which ultimately caused heavy losses to export manufacturers."

"This time, our legal department recommends arranging personnel to go to the United States as soon as possible to see if we can seek an out-of-court settlement with the other party!"

Minister of Justice Xiang Wei came to see Cao Yang together with Zeng Tingting.

When something like this happens, the Legal Department naturally attaches great importance to it and becomes nervous.

Speaking of which, this is not the first time Nanshan has been involved in a lawsuit, but most of the lawsuits were filed domestically before, and Xiang Wei is still aware of it.

But this time it is an anti-dumping investigation by the United States. Manufacturers from any country will feel troubled when encountering such a thing.

Not only is it time-consuming and labor-intensive, it is likely that you will eventually lose the lawsuit and be levied additional anti-dumping duties.

Basically, as long as something like this happens, this product will have no future in the United States.

It has been more than a year since Xiang Wei joined Nanshan. Naturally, she is very aware of the importance of the American market to Nanshan and cannot afford to lose it.

"Court settlement?"

"what does that mean?"
To be continued...