Chapter 228 F6 is selling like hot cakes, and the measuring tape department is taking notice of the trend.(1/2)
Competitive price.
The appearance is one level ahead of other independent brands.
Coupled with the unrivaled powertrain at the same level, it is difficult for BYD F6 not to become popular.
"Mr. Wang, within one week of its launch, we have received orders for more than 5,000 units. Our f6 is definitely a hit now!"
As the head of BYD's sales department, Wu Huabing feels as if he has eaten a jar of honey, which is so sweet it makes him sick.
He had a hunch before that his f6 would be popular, but he didn't expect it to be so popular.
Now in 2003, unlike in later generations, the sales volume of a model is more than 10,000 or more than 20,000.
Nowadays, there are very few models that can sell over 10,000 yuan a month.
Being able to sell more than 5,000 units per month is considered very impressive.
What's more, 5,000 units of F6 are sold within a week of its launch, and monthly sales exceeding 10,000 are no longer a dream.
"When these users order our f6, they all have to pay a deposit, right?"
“Is the data true and reliable?”
Wang Fu didn't mind that the sales department arranged for some people from the 4S store to do some tricks for the convenience of publicity, creating a situation where f6 was very popular.
But he needs to have a clear grasp of the real situation, otherwise it will affect his decision-making.
"Mr. Wang, these orders were made by customers who paid a deposit of 1,000 yuan. They are all genuine and reliable."
"However, our production capacity in the initial stage of mass production is limited, and we cannot deliver them all immediately. It is estimated that we will have to wait until November to really ramp up the volume."
BYD couldn't wait to put the f6 on the market. It also saw that the previous publicity work was very effective, and did not want to let there be a gap in publicity in the middle.
So even if Nanshan's engines are still one or two months away from large-scale mass production, they have already launched them directly on the market.
Anyway, it will be enough to focus on publicizing how many orders BYD F6 has received.
"We have to wait until November?"
"It's only mid-September. If consumers wait too long, they may switch to other models."
Although Wang Fu knew before that the production capacity in the early stage of mass production was limited, but seeing the backlog of orders for F6, he still wanted to get it in advance.
"Mr. Wang, some of the tests are predictive. If you need to enter mass production as soon as possible, you can let Nanshan test and produce at the same time."
"At the same time, we can also ask the purchasing department to discuss with Nanshan and let them respond to this project day and night to meet our needs as much as possible."
Liang Chuanqing interjected from the side.
"Mr. Liang's proposal is very good, and I think it can be considered."
Wu Huabing nodded and gave Liang Chuanqing a thumbs up in his heart.
Why didn't I think of proposing this plan to the purchasing department before?
"The quality of Nanshan's parts and components has always been very good, and their reputation in the industry is also very good."
"If they assess that the problem is not big, then you should do it as soon as possible."
BYD can be said to be betting on the automobile industry now, and naturally hopes that the F6 can really be sold on the market.
Otherwise, no one knows what will happen if we miss the trend.
…
Buying other models on the market, dismantling them, comparing them, and imitating them is what researchers at many automobile companies are doing.
Otherwise, there would be no such terms as "Zhongtai Rubber Rule Department" and "Great Wall Rubber Rule Department".
As a star company in the automotive industry during this period, the BYD F6 model caused such a huge response as soon as it was launched, and naturally attracted many car companies to study it.
"Mr. Wang, we have purchased 3 BYD F6s from other consumers at a higher price, and have completed preliminary disassembly and analysis work."
"Judging from the information confirmed so far, the parameters announced for the F6 model are still correct compared with those measured on the actual car."
"The engines and gearboxes Nanshan supplies to them are no different from those supplied to us."
"It can even be used by directly replacing the engine we purchased."
"I think as long as the company relocates this powertrain to a popular SUV on the market, the sales volume will definitely not be worse than BYD's F6."
"Compared to BYD, which just built cars this year, I think consumers will definitely have more confidence in us by then."
Inside Great Wall Motors, Zhu Jianbo personally reported to Wang Ying the BYD F6 disassembly analysis report and the research and development proposal for the company's next new model.
“Is the appearance of F6 very different from that of Yangcheng Accord?”
Wang Ying naturally approved Zhu Jianbo's proposal.
Great Wall is now able to purchase very competitive powertrains from Nanshan. If it has a beautiful and attractive appearance, the sales volume of the new SUV model will definitely not be bad.
The most important thing is that the research and development cycle can be greatly shortened, and it may be launched by the end of next year.
"Except for some slight differences in individual details, they are basically the same."
"We also bought a Yangcheng Honda Yage. We removed their headlights and installed them on the F6 smoothly."
"It's just a matter of where the engine and gearbox are installed. There are some differences."
Zhu Jianbo feels that they can also learn from BYD's approach.
Anyway, if the details are changed when the time comes, the lawsuit will last for a long time.
Even if you lose the lawsuit, you won't be able to lose much money.
"So do you have any appearance goals for the new model now?"
Wang Ying's words were a bit reserved, but Zhu Jianbo naturally understood them.
"I think Honda's CRV is a very good SUV. Although it has not been introduced and produced in China, it is very popular in the United States."
"If we can learn from the CRV's appearance, then it is likely to bring the company its first model with a monthly sales of over 10,000."
When Zhu Jianbo came to report to Wang Ying, he naturally already had goals for the next generation model.
As a car company that mainly focuses on pickup trucks and SUVs, Zhu Jianbo continues to focus on similar products.
Toyota and Honda, which are selling very well in the American market, naturally became his first reference targets.
Of course, no one can tell whether this was influenced by BYD.
"Honda crv?"
"This is indeed a good model!"
"You can come up with specific plans first, and also review other comparison models."
"Let's see if the company officially conducts a new project evaluation next time and settle the matter."
Although CRV has not yet been produced in China, as the general manager of Great Wall Motors, Wang Ying cannot be so ignorant.
You know, until now, some of Great Wall Motor's pickup trucks are also exported.
She also has some understanding of the situation in the international market.
…
"Mr. Li, BYD's F6 is quite popular right now. I feel it will be a dark horse in this year's auto market."
"I think we can also learn from their approach."
Geely Automobile's sales director Peng Lin has been extremely envious of BYD these days.
The first car was so successful.
Not only is the sales volume very strong, but it is also expected to make a lot of money.
The most critical thing is that BYD entered the automobile market later than Geely Automobile, and its experience in building cars is definitely not as rich as Geely's.
But they just managed to make the f6 so popular.
Peng Lin felt that Geely's previous R&D personnel were still too reserved.
"They directly followed the styling of Honda's latest Accord model, and equipped it with a Nanshan 1.5t turbocharged engine and a 6at automatic transmission. It is quite lethal to consumers."
"If there are no obvious problems with the powertrain in the future, it is not impossible for the F6 model to have sales of over 10,000 a month in the future."
"But if we continue to imitate the Accord like F6, I'm afraid the results will not be better."
Li Su thought that he had been working on cars for several years, but there was still no model as popular as the BYD F6, and he felt a little envious in his heart.
However, he still couldn't accept the fight with BYD.
"Mr. Li, what I mean is not to imitate the Accord, but to refer to BYD's approach and find a model that is very popular on the market."
"BYD can compete with Honda models, and we can compete with Toyota models."
"The sales volume of their Camry in the United States will not be worse than that of the Accord."
"Or you can also consider Nissan's Altima. This car is also very popular in the United States."
When Peng Lin said this, Li Su was immediately moved.
Geely has also purchased a batch of Nanshan engines for debugging.
To be continued...