Chapter 188 A Bold Plan, Nanshan Electric Wants to Overtake on a Curve(2/2)
Just like various shoe factories in China, are their technical levels really inferior to those of Adidas and Nike?
You know, Adidas and Nike also source from these manufacturers.
But if you sell it yourself, you won't be able to sell it unless you sell it at a low price.
Robots are similar, and there is also a brand effect in them.
So a price war is inevitable right from the beginning.
It's just a matter of whether or not to fight so hard.
Once the price has been reduced to a certain level, if you lower it further, you may not be able to get more orders.
The degree here needs to be grasped well.
"No problem, the copper wire trial line will be ready soon."
Pan Jinxing did not question anything.
The boss's attitude is so obvious.
What are you still worried about?
…
"Chen Sang, are you sure that the Yangcheng Huaqiang Stamping Factory did not obtain robots from any manufacturer?"
As the head of the sales department of FANUC China, Nagamasa Yoshida was more cruel to Nanshan than anyone else.
Because of the emergence of Nanshan CNC system, Fanuc's business in China plummeted.
Nowadays, except for a small number of manufacturers who have received advance payments before, they are still looking to FANUC to purchase CNC systems, and 80% of customers have turned to Nanshan.
Originally, the products made by Fanuc were not as high-end as those of Siemens. Now that Nanshan has come up with a CNC system that seems to have better technology and is cheaper, how can Fanuc still get ahead?
What is even more depressing is that Nanshan’s CNC system actually won the first prize of the China National Science and Technology Progress Award.
For FANUC, this was like a bolt from the sky.
If it weren't for the support of the robot business, FANUC's business team in China could consider disbanding.
"Minister, I have maintained communication with personnel from OTC, Kawasaki, Yaskawa, Fujikoshi and other manufacturers, and this time everyone's position is very consistent."
"In the future, no matter what conditions Nanshan or Nanshan's related manufacturers offer, our robots will not be sold."
"Even other products, if Nanshan wants to buy them, try not to sell them as much as possible."
"Unless Nanshan can obtain better substitutes from other manufacturers, our position will not change."
When Chen Liang said this, he was very confident.
As one of Nanshan's victims, he was very motivated to deal with Nanshan.
He knew very well that if Nanshan was not suppressed, he would probably lose his job with less work and more money in the future.
"This time, the head of Toyota Motor Purchasing Headquarters personally contacted the presidents of each company and asked everyone to act in unison."
"So far, Nanshan has caused huge losses to Aisin Seiki, and Aida has also lost most of the Chinese market."
“The other party even started to grab orders for Aisin gearboxes and Aida presses in the international market.”
"We at FANUC are not the only victims, and we certainly will not be the last ones."
"You need to make the sales representatives of Kawasaki and Yaskawa manufacturers understand this truth."
"Otherwise, if everyone is not of the same mind and everyone is defeated by others, it will be ugly."
Yoshida felt that this time he could see the dawn of victory and there must be no surprises.
Robots are not only needed by Huaqiang Stamping Factory, but also by Nanshan if they want to automate various parts in the future.
Therefore, the earlier we start to restrict the sales of robots to Nanshan, the better the effect will be.
"Minister, don't worry, everyone understands this."
"Nanshan is a disruptor in the industry. He is just a piece of rat shit. He always does things that disgust everyone."
"We will see how they develop when the time comes and they make people angry."
"Fortunately, they provoked Aisin, which led Toyota to step up and coordinate everyone to deal with them."
"Otherwise, if we rely on FANUC alone, some robot manufacturers may be reluctant to give up orders from Nanshan."
When Chen Liang said this, Yoshida couldn't help but nodded.
Toyota Motor's influence in Japan's industrial industry is very huge.
Although he can't be said to be the leading brother, his influence in the automotive-related field is definitely unparalleled.
"After China's accession to the WTO, all walks of life have developed rapidly, and the demand for robots has also increased."
"If the company develops well, we will establish two separate sales departments under the sales department in the future. I have reserved the position of the chief of the first sales department for you."
When Yoshida said this, the smile on Chen Liang's face immediately became brighter.
I work so hard just for promotion and salary increase.
"Minister, during this time I have been thinking about how to break the situation in the CNC system."
"Actually, I don't think there is anything we can do."
"Nanshan has a cost advantage, is a local supplier, and is supported by policies."
"But we can definitely find cooperation with several local state-owned enterprises and produce CNC systems with them."
"At that time, we can use these state-owned enterprises to get orders."
"As for costs, for us, most of the R&D costs of the CNC system have been amortized."
"We can definitely take out some old systems and make some money again."
"Even if you can't make a lot of money, it will definitely make Nanshan feel disgusted and make their business difficult."
Chen Liang felt that he needed to show his loyalty to the company again before he could secure the position of section chief.
Soon, Yoshida discussed this plan with him enthusiastically.
They have all been in China for many years and know that some companies are actually very active in self-research of CNC systems.
If we can help them complete their tasks and come up with a win-win solution, the possibility is still very high.
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Chapter completed!