878. Unlimited Scenery
"F Day" has a circulation of hundreds of thousands of copies per issue, and it has been photographed once, and its popularity has increased significantly over a period of time. It has been on Friday, and when I went to the party on Saturday night, I was talking about this and took the initiative to dance with Shinichi Iwahashi.
One of the ad sponsors of the prank show broadcast by Asahi TV, the founder of a talent dispatch company, invited Shinichi Iwahashi to attend the young entrepreneur's party.
The program was broadcast in April, and the premiere was neither good nor bad, and the ratings afterwards were extremely stable.
This stability is enough to keep advertisers and TV stations patient in keeping the program going. But on the other hand, it means that so far, the production team and the writers of the station have not yet found the trick to push the ratings up.
This stable rating can be said to be the front and back sides of the coin.
However, for Shinichi Iwahashi, being invited by the program's advertising sponsor to join the gathering of young entrepreneurs and being exposed to the world outside the art world, this prank show brought him an unexpected gain.
The opportunity to broaden your network and horizons is very valuable. Especially among the young talents who attended this party, a considerable number of them are engaged in relatively new businesses at present, such as computer special effects, communication management, etc. For Shinichi Iwahashi, who learned how computers and the Internet will change the world in the future, they are quite interested in these people.
Although he is currently in the record business, he cannot figure out the depth outside the record industry and will not rashly stretch his feet everywhere. However, it is not a loss to listen to it.
In addition, being able to receive invitations from outside the art world is a sign that Shinichi Iwahashi has also been recognized as an entrepreneur.
...
In the first half of this year, the GENZO series was indeed incredible.
In other words, it is precisely because of the GENZO series that Shinichi Iwahashi is also the first-class person behind the scenes, who can beat Toyoshi Ozaki and Yasuyuki Okamura, and at the same time, it also gives the ordinary street shot the value of publishing.
In June, the record chart for this year was released in the semi-annual chart. Among the top ten singles, ZARD and the single that was commercialized by Fujifilm ranked seventh on the semi-annual chart. The two singles of Bo LAN, the one released after Christmas last year, ranked ninth. The new single released in March this year did not enter the top ten, followed by the twelfth.
The "Everyone Dances Together" quickly reached the third place in the half-year chart after two months of its release. After winning the monthly championship in April, it returned to the championship for another week in May, and returned to the championship again in the first week of June, winning four weeks of championships in total, and the actual sales volume has exceeded 500,000. A nursery rhyme pressed the popular songs of all first-line singers to the ground and rubbed them.
Although the single was handed over to BEING, the distribution was carried out by GENZO. The Japanese animation production company that produced the animation had a close relationship with GENZO. Even Fuji TV, after taking advantage of the copyright of the original disk delivered to the door, also highly praised GENZO, and firmly put the single on the mark of "GENZO series".
In this way, in the six-year singles chart, the top ten GENZO series accounted for three places, which attracted attention from the industry.
On the album half-year chart, GENZO's popularity has become much smaller. THE B-E HEARTS's new album is scheduled for July and has not been released yet. However, after the storm last year, the first album released by GENZO was moved to GENZO. After entering the top ten albums last year, it continued to sell for a long time this year, ranking 25th on the half-year chart.
At this point, the first album released by the band after they moved their homes has sold over 900,000 copies, one step away from a million.
BoLAN's new album was released in April. When it first appeared, it accidentally hit the old senior Nantian star and only won the runner-up on the weekly chart. By the time of statistics on the half-year chart, its sales had exceeded 300,000 copies, ranking tenth on the half-year chart of the album chart.
On ZARD, after becoming popular with the singles in Fujifilm commercials, the carefully polished new album was released in the second week of June. In the first week of its debut, it won a weekly championship and sold 120,000 copies. Judging from this momentum, by the end of the year, it is inevitable to get a high position in the front row when counting the final annual list.
Not only is the album sales high, ZARD announced a national tour starting in July. The number of tickets in the current number has been slammed and the popularity is high, and the concert sponsors are also in a steady stream. Although it is a step later than the younger generation of Bo LAN, the popularity of this momentum even seems to be suppressing Bo LAN.
Bo LAN is very popular among women, but ZARD is popular among both men and women. This alone is a considerable advantage.
On the album half-year chart, GENZO series was more constrained, and only BoLAN won the tenth. But the first place in the half-year chart was the million-dollar project album released by GENZO.
The first million-dollar album this year is also the only million-dollar album so far this year. It is just that with this record in hand, even if GENZO has no action throughout the year, it will be indispensable for the year-end inventory.
...
As soon as the half-year chart was released, the report card submitted by the GENZO department in the first half of the year was released. The entire industry should take a few more attention to this record company that has not been established for a long time.
Even with comprehensive results, those large record companies are still better than the GENZO series, but after all, GENZO is just a small record company that has been established for a few years. It is impossible for Yiyue to compare sales with large companies to pay attention to it.
Fortunately, Shinichi Iwahashi was not fighting alone, but was backed by Watanabe production series and Takeda printing series. Not long ago, he cooperated with Star Dun to introduce new foreign players.
In addition, during the last cooperation plan, I worked very happily with other record companies in the industry. I have never done any intention of singing a show with singers from other companies. I chose to release films on the same day and grab rankings and resources. GENZO is not the only one on the list. Besides, I also maintain good relationships with Asahi TV and Fuji TV.
Most importantly, after the incident of THE B revealing E HEARTS last year, the Recording Association took the initiative to invite GENZO to join the Recording Association in order to win over Shinichi Iwahashi.
In this way, although it suddenly became a record company that attracted attention in the industry, it would not attract any big news, or any big crisis in the siege.
At least, it won't.
This year, the company is moving forward with all its might, starting from January, every month.
This June, there is also the lead single of THE B E HEARTS, which will be transferred to July and will release a new album.
Three bands have become popular one after another, and the sales of newly released records this year are also very stable. After getting on the right track, the next step is to follow the explored path and go forward with all your might to see where the limit is.
Although a band that is already on the right track cannot let go of it with confidence, and to keep the band going higher and farther, it is different from selling everywhere when they are not popular.
Once it became popular, before the release of a new record, after it was released, whether it was an advertiser or a TV station that came to cooperate, there were so many opportunities that it could not be used up. In the past, I had to work hard to promote myself, but now I had to choose the right one from the dazzling opportunities.
If you don’t care about anything, it may drag the band down.
...
The band that has become famous is full of momentum, and the low-keyness of GENZO's first SOLO singer Yude Jingzi.
During the publicity period, the record company took her around the country to the radio and delivery bureau, and went north from Okinawa, which was the first to enter the summer, and delivered her new single. The staff were responsible for communicating. Woode Jingzi was asked to participate in the local radio and delivery bureau program as a guest, and sang her debut single on the program.
In addition to promoting her debut single, on the other hand, her first work after GENZO and Stardust established a label is also a living advertising sign for people who are interested in their music career wherever they go. For this reason, not only people from record companies, but also from Stardust.
If a famous singer is, the staff will contact him one step in advance and arrange for the singer to go there later. However, the newcomer cannot show off the show, and the local radio and delivery bureau cannot think that she has airs. Therefore, the staff will act with her and visit the producers of the radio and television bureau when they arrive in a new place.
Yude Jingzi is not the very eye-catching style. With a long-lasting publicity method, her debut singles are also very meticulous. This week, this week, next week, next week, next week, next week, next week, next two hundred...
It accumulates slowly like this.
As soon as the single was released, she immediately started to visit and promote. When the promotion was similar in various places and moved her steps back to the surrounding area of the Tokyo Circle, the annoying rainy season was about to pass, and the popularity of the local area was almost up. Then, using her single to perform well in the local sales charts, she began to arrange large-scale publicity.
Audiences in Tokyo will not specifically verify what popularity Ude Keiko has in the far north or south, as long as she can get real money and silver list data, it is enough. After all, no matter whether her popularity is high or low in the local area, it will determine whether she can enter the hearts of the Tokyo audience or her music.
When Yuto Keiko was promoting both the singles and GENZO and Star Dun's new labels, Shinichi Iwahashi in Tokyo discussed with Star Dun to finalize the venue, target candidates, selection themes and other matters of the label selection meeting, and prepare for a round of new candidate selection.
On the one hand, it was a selection meeting for the selection of newcomers. On the other hand, the scouts from the GENZO headquarters continued to look for talents in the underground music circle. LIVEHOU, a partner of Shinichi Iwahashi and Brother Miwa Nakamura, opened the branch to Osaka, Fukuoka, Nagoya, and GENZO, followed them to these metropolitan areas and recommended newcomers who have passed away.
Of course, Japan's new recruit selection system is already very complete. Each firm and record company has its own star scouts and local offices to cooperate in all parts of the country. In addition, local TV stations will recommend new recruits to large companies with cooperation, large companies and their own music schools, and hold various music competitions every year...
There is really a talented person who emerges, that is, each company will compete with its own abilities.
Unless the talented young people must join for the titles of GENZO and Shinichi Iwahashi, although GENZO's scouts cannot destroy their ambitions, they will directly turn their attention to musicians who are so talented that they cannot be ignored. They must also strive for it when they should. But they must also take a step back and focus on those unparalleled jades with not yet obvious talent.
Selecting newcomers is a bet. Newcomers who spend a lot of energy may not be able to push them up, and newcomers who are not very concerned may have great talents and luck. Newcomers are successful and the company is powerful, which is a matter of time, place and people.
This year, GENZO performed well in the record market, so he worked hard to select new players and signed about seven or eight groups of new players, including singers and bands. In addition to this, he also expanded the scale of musicians. In addition to the singers who have vigorously launched Tao, various new players will also be arranged to test their debut.
For record companies, the low cost of releasing singles and quick results are essential for newcomers to try out the waters.
In mid-May, Yude Jingzi made his debut. In July and August, each had a band and a male SOLO singer to debut. However, he was not a newcomer who was strongly promoted and had little hope, so there was no resource to mobilize.
Be more tolerant of newcomers who can create. If you release three singles, you will lose money. But as long as you can make a profit, you can continue to publish no matter whether you can create or not.
As the saying goes, a healthy company is definitely not just a great person, but a great person, a backbone, and a balanced combination.
In addition to scouting discovering new people from all over the country, Shinichi Iwahashi also established a Shizuoka Hometown Association in Tokyo, and regularly held gatherings of musicians from Shizuoka origin.
However, Shizuoka is too close to Tokyo, the place is too small, there are not many people from the hometown association, and there is no one that makes him shine. It is far from the Hokkaido hometown association in Miwa-chan, which is full of talents.
Of course, Hokkaido includes the entire area, and is far away from Tokyo. If you want to make a name for yourself, you must come and work hard from scratch... Taking Shizuoka to compare Hokkaido is purely a thrill of a higher level of battle.
However, the way for the Association to discover new people seems to be difficult, and it does not extinguish the idea of Shinichi Iwahashi continuing to organize the Shizuoka Association. Even if the Association cannot be found, at least it can still sit in the position of Shizuoka leader.
First, be the leader of Shizuoka style in the music industry, set a small goal, and then be the leader of Shizuoka style in the art world in the future. As for the more in the future... let's talk about it.
I don’t know how much role the geopolitical complex can play, but if you can use it, you can get it right.
...
In the first half of the year, the GENZO series was eye-catching as a new record company. The reason why it is so successful is undoubtedly related to the current era of bands.
The GENZO series has three popular bands, and on the record list, the bands launched by other companies also show their power.
Although the male stars who have been in the industry for more than ten years cannot be shameless and say that they are so popular with the band era, it is true that because the band is in power, the sales of this old band, which is already good, is true. This is reflected in the fact that the record company they belong to has miscalculated the band's sales and has not prepared enough supplies.
Even so, no matter which band it is, it still looks dissatisfied in front of DREAMS E T-Breast E.
Chapter completed!