After hearing the new plan that Shinichi Iwahashi had put forward, everyone present had everything they thought.

It seems unrealistic for small companies that are not well-known to do such large-scale projects.

Only when I heard him and saw some feasibility, I would be willing to let go of my hands and feet to take risks with him after hearing what he saw.

However, insects that are one and a half inches long have small benefits.

Because of their unknown reputation, the current team of record companies is mostly newcomers who have just entered the industry or backbone who have some experience in other companies.

There are no old fried dough sticks who are too conservative. In this way, even if they disagree, the voices of opposition are not so strong.

Because the soul of this company is Shinichi Iwahashi, his prestige is the highest, which makes his words have stronger power.

When giving advice to others, you can ignite a firecracker and run away without too much thinking about the difficulties in implementation. But if you change your own business, you have to solve the reality in front of you.

To encourage singers from other companies to participate, on the one hand, we must be able to persuade singers, and on the other hand, we must solve the differences in different portals of companies.

The former requires Shinichi Iwahashi to work hard, while the latter requires that Manyumi Watanabe go to Watanabe to help with the help of the production and processing. However, whenever cooperation is done, it must be organized and then win-win, otherwise it will be useless if there is any relationship.

GenZo is a small company and discusses cooperation with large record companies, but it doesn’t have much advantage. Therefore, when he discussed with Watanabe Manyumi, he made plans to transfer interests and diversify risks.

With the ultimate goal of being able to complete this plan, all other parts will be added or subtracted, and those who can be discussed will be discussed.

Shinichi Iwahashi thought clearly, "To seek cooperation and help from other companies, we must first make concessions, release the copyright of the single, and negotiate based on this."

In this way, the role GenZo plays is a bit similar to a production company. The singer who is about to be invited is a product he "made" by. Doing so will offset some of the obstacles caused by different forces.

Of course, giving up the copyright means giving up the big part of the profits of the collaborative singles.

However, I decided to do this project, and compared to considering the profits, the focus was on promoting my own band. Through this integration, the phenomenon of the band was paved flatter.

Cooperating with music forms other than the band also adds a way to make audiences who are not interested in the band pay attention to the band.

In addition to this, another focus is to take this opportunity to find ways to open up the company's popularity, increase cooperation and connection with other record companies, integrate into the industry, rather than being isolated and becoming a de facto underground label.

Launching singers step by step is the basics of running a record company, but this is not enough. A small record company isolated from the outside and several important associations related to the music industry will not even open the door to them.

If you can't enter this circle, the most basic thing means that many awards are not suitable for GenZo's singers. It's a bit hard to say fairness and justice, but most awards in the industry are to look at the forces behind them before giving them the award.

However, after returning to retreat, Shinichi Iwahashi did not want to lose money and gain publicity, and he only made fame but not profit. If not, he would not have been persistent in planning to release a collection album after the single was released.

What he saw was not the copyright of the songs planned this time, but the release rights of the last collection album.

Once the record companies are connected, the copyright of the single will be scattered everywhere because the singers belong to different camps. GenZo of Iwahashi Shinichi, as the company that plans this cooperation, is the only "common connection".

When it was really time to release a collection of albums, GenZo became the best choice in order to find a balance between the partners.

This kind of project that needs to be negotiated from multiple parties must reserve your own bottom line in your heart while finalizing the plan.

...

In addition to the first time a new project was proposed, this conference also discussed the promotion plan for ZARD's new singles, related matters about the release of the first album, and the debut of BOLAN.

Compared with the project that sounds illusory, is a bit overestimated and may not make too much profit if it is done, ZARD's next step and BOLAN's first step seem to be more practical.

Therefore, compared to the new plan that only made a big difference, the arrangements for the two bands went smoothly.

ZARD's new single and debut album will be produced at the same time, and the new single will be released on March 31, which is this Friday.

Today on Monday, the record company has already obtained the finished single.

The Yuejiu TV series ended just a week ago and the TV series ended, which means that ZARD's debut single has already gone public, and then it is time to promote sales based on word of mouth.

While the public is still in the afterglow of the song, the company and the band will start preparing and start new publicity.

To consolidate popularity and increase the public's impression of the band, it is to release works one after another.

I chose to release my works on the 31st, but I actually joined the battle situation in April.

There are many companies that released records in April. In terms of record release information, gods fight and mortals fight, and ZARD, a young bud that just broke through the ground, joined without hesitation.

Fortunately, the new band has no burden, so there is no need to worry about not getting a good ranking when they first appear, and there is no need to worry about whether they will be cut off by other companies to win the championship.

If you go into battle lightly, you will be selected and as long as you can complete the production on time and don’t miss the ticket, it will not be a problem.

The band's new singles continue the style of debut singles. For singers, if they are not good at debut, the company will pause and review and decide what to do next.

However, the debut score has surpassed most newcomers and the feedback from the audience is also good, which proves that this path is feasible. In this way, just follow the steps and maintain the unified style with the previous work, and continue to post it.

When the new single is released, three weeks later, in late April, the debut album will follow, further showing the band's style and musical philosophy to the public.

There is nothing more direct to seeing a band's level than listening to a album of theirs.

ZARD's debut single was the theme song of the Yuejiu TV series, and the results were good. Among the many promotional modes of the song, the one that won the most attention of Iwahashi Kazuichi is the theme song of the TV series.

TV series have a full plot, and because of its characteristics that are suitable for both young and old, the content is often not too far from reality and is more likely to be substituted by the audience. When the audience's emotions are brewing to a certain point, if a song appears just right, the effect will be unquestionable.

A regular TV series will take more than two months to complete all of them, and the publicity cycle is also very long, which can continuously provide publicity effects.

However, there are many TV series in the four major public broadcasts all year round. The promotion of the theme song of the TV series is a very popular resource. It can give the band a good relationship with Fuji TV. It provides them with a new program idea. It also has the opportunity to add up to all aspects.

It is too difficult to make another investment in two seasons.

I can only find another way.

Most of the publicity for ZARD's debut was arranged by Shinichi Iwahashi. At that time, Xingchen Firm was quite negative about the prospects of the band and only arranged the necessary publicity.

When it came to the second single, Xingchen Office tasted the sweetness, finally became more serious and started to act.

However, the sedan chair was raised at both ends, and the Star Office was responsible for providing their publicity. On the record company, the ZARD team continued to work hard, and each side was arranged for their own—

However, after the arrangement is completed, we must communicate with each other and make sure that the itinerary will not conflict.

If a car accident occurs, you have to go to the TV station and get off the seat with the person in charge.

Given the TV theme song, the focus of the teams on both sides of the teams this time is TV advertising and radio songs. In fact, the traditional propaganda techniques are nothing more than radio, TV stations and cinemas, plus magazines and newspapers. No matter what techniques are used, they will be added or subtracted based on this.

If you want to make a great innovation in publicity techniques, you must first have a great innovation in the mass media method.

The singles he debuted well and gave the company the confidence to negotiate.

In the early stage of the new singer, he should value fame rather than profit. Shinichi Iwahashi communicates with Xingchen Office and lets the team actively contact interested advertisers. As long as he can use ZARD songs as promotional songs, he is willing to charge a symbolic usage fee.

A band that had just gained a little fame was willing to provide songs with low prices in exchange for promotional opportunities, which was quite tempting for many companies. What was finally agreed was a promotional song for a cosmetic advertisement.

When the band debuted, they sang the theme song for idol dramas. The female lead singer is still a beautiful woman. In addition, the lyrics are lifelike and close to urban men and women. It is appropriate to cooperate with such advertisements.

Starting from the 29th, record stores will start to launch new singles from the band, and the advertisement will be broadcast as soon as April begins.

Before ZARD debuted, in order to avoid national funerals, the focus of publicity was temporarily shifted to Osaka, which made the band quite popular in Kansai.

The popularity you have finally accumulated must naturally be firmly grasped.

The same is true for the release of a new single this time. The company actively contacted Kansai. Shinichi Iwahashi personally called the producer of Igarashi at Kansai TV. Before the single was released, the sound series was first announced.

In addition, there is also the theme song of "Kitchen" that was set as early as last year.

"The movie is released on the same day as the new single. It just so happens that after watching the movie, I go to buy the single." After a while, Shinichi Iwahashi and Manyumi Watanabe returned to his office together.

Watanabe Manyumi told him, "Open 125 halls."

"It's pretty good, after all, it's the first time." Shinichi Iwahashi really thought so.

Watanabe Manyumi laughed at me, "Yes, the first time."

"The reporters and film critics who attended the film had a good review of the film," Watanabe Manyumi told him, "Muzawa Tomomi's acting skills are just right. Although Inamura is a newcomer, his performance is also well received."

Yoshimoto Banana herself also went to watch it. After watching it, she praised the movie and focused on praising Izumi Inamura's presence in the movie.

"There is also AMUSE's Fukuyama-kun. These two people play with a very compatible temperament." Wanyumi Watanabe mentioned.

Shinichi Iwahashi said "Oh", "It's so attractive. If I had known the internal release, I would have put the work at hand and checked the finished product with me."

Wanyumi Watanabe joked, "It's time to go to the cinema to see the finished product later."

"I have to do this."

"I hope other people who have watched the reviews are the same as you think." Watanabe Manyumi made a little joke.

Shinichi Iwahashi cooperated, smiled, and said to her: "The reputation is good, and Misan Man is half successful."

Wanyumi Watanabe thought so, "Ohmura certainly needs more tempering, but with the potential she showed in the movie, this "Kitchen" is no longer a problem as her business card."

"The acting is mostly about talent," she said. "Inamura has such aura."

Shinichi Iwahashi praised her, "MiSan Manyu was not mistaken."

Wanyumi Watanabe smiled. Thinking of something, he mentioned to him, "Shinichikkun has a good view of the actors, and Takashima Sang's current acting skills are also quite good."

However, she was a little over-age when she entered the industry, she looked a little older and was one-sized taller than the average line of an actress, so it was not easy to be a starring actor. Now she is the same, she is still playing supporting roles.

“But not necessarily.”

Although Watanabe Manyumi positioned Takashima Rinko as the backbone of the firm, she didn't think she would be unable to star in it. "The content of the TV series will become more and more abundant."

Shinichi Iwahashi thought for a moment and nodded in agreement, "In reality, women's roles in society are becoming more and more diverse."

At this time, the clerk brought the coffee in.

"Anyway, I hope that all the actors of Misan of Wanyu can become famous and become the starring actors." Shinichi Iwahashi said, "At that time, you will be able to negotiate the theme song of the TV series first."

"Thinking for a long time." Wanyumi Watanabe teased him.

Shinichi Iwahashi smiled and said something, "It's hard to say whether it's long or not, but it's a realistic thing."
To be continued...