"Kikichi Momoko-san played a DJ in the Tsukiji Drama. In order to echo this identity, Fuji TV and J-WAVE cooperated to do a radio episode as the character in the drama."

Music has different listening experiences, and records require real money to buy. If you are not careful, the recommendation will fail, which will cause trouble for yourself. Therefore, few celebrities will actively recommend new songs from unknown newcomers.

However, if you are broadcasting as a character in the drama, then recommending the theme song of the TV series is within the scope of commercial flattery, which is similar to the single from Miho Nakayama to the Akashi family saury, which is reasonable.

Shinichi Iwahashi thought so, but the staff said: "However, Kikuchi Sang himself seems to like this song very much. He recommended it very seriously in the program and prepared the recommendation words very carefully."

If this is the case, it will be different from ordinary business flattery.

"According to J-WAVE, the night the radio was broadcast, more than 700 consultation calls were received."

"So much?" Shinichi Iwahashi was quite surprised.

"J-WAVE's audience is mostly young people, and the radio station also pays great attention to communication with the audience, so the audience's motivation is also very powerful."

The so-called "what kind of program" will produce the kind of audience.

"Although Kikuchi Sang is less popular than before, she is still popular. The most important thing is that her audience has a very high likelihood and is one of the best idols of the same period."

"Yeah?"

"Not only that, Kikuchi Sang turned against the public's impression in the TV series this time, and played the role of a frivolous woman, and was also very talkative. Therefore, there should be many people who would listen to the radio for her." Half of the staff analyzed and half of the speculation.

"So that's it." Shinichi Iwahashi thought.

I heard before that Kikuchi Taozi was in a hurry to form a band to transform. After losing a lot, she immediately took over the frivolous woman in Yuejiu TV series. The transformation speed that seemed to be on fire on a cat's tail, and she thought her career was not optimistic.

Of course, the firm's idea is easy to understand. It is nothing more than just to make it easier to negotiate conditions when the popularity has not completely dissipated. The art world is like turning aside, and when things are not good, you have to prepare in advance.

However, after all the troubles, don’t transform into something in the end, the audience’s favorability will be completely defeated first.

"Anyway, Kikuchi Sang is a big help this time."

The blessing that was entrusted to her was a waste of time. The blessing that was entrusted to her was entrusted to the top ten on the list for the first time.

For the band, many things become very different if they can reach the top ten.

The company has become more confident when it comes to the top ten new bands on the list when they contacted the show for them. Many programs that were not available before can be discussed can now be tried and discussed.

Eleven are "off the field", but tenth place is eligible to "enter".

The effect of Kikuchi Taozi on the radio is not much or less, and it sends ZARD to a just right position.

The hot phone number that was received on the night of the broadcast, and the sales of 1,600 photos after the broadcast were released. Such high feedback was because Kikuchi Taozi did not do anything perfunctory, and the audience did not just regard her recommendation as a commercial flattery.

This person who helped me, whether she really likes the band's songs or wants to complete the work seriously, she should thank her.

But before that

Shinichi Iwahashi thought of something, looked at the staff waiting for him to speak, and asked, "You mentioned just now that J-WAVE pays great attention to communication with the audience, right?"

"Yes."

Shin Iwahashi nodded, "Since Kikuchi Sang helped to promote it at J-WAVE, we should not think that nothing has happened before, and we should also find a way to do something."

Of course, this is not about sending a thank you letter to Kikuchi Taozi's office.

"Seven hundred consultation calls, since it is J-WAVE, which focuses on communicating with the audience, this number cannot be easily ignored. The single recommended by Kikuchi Taozisang has received quite a lot of attention, so J-WAVE will also respond to this attention, right?"

"Since that's the case," Iwahashi Shinichi made up his mind, "negotiate with J-WAVE to record the record company is willing to play ZARD's singles at his own expense and play them on J-WAVE."

"We are willing to assist J-WAVE, and ask the radio listeners to listen to this song, follow up together, and collect feedback and comments from the audience after Kikuchi San recommended this song."

In the commercial flattery, the stars seriously recommended new songs. This kind of thing is hard to come by, and it is ZARD's luck.

However, if you receive good luck, if you just say "Thank you for the good luck" and then you end up here, you will be at a disadvantage.

Since Kikuchi Taozi helped to open up the promotional heads on J-WAVE, I would just take this opportunity to develop related promotions on J-WAVE.

J-WAVE focuses on communication, so let them share their preferences and open up the audience to comment.

For a band, letting you evaluate it can also become a way of publicity.

As a new band, ZARD's debut single is quite eye-catching. But this is not enough. Shinichi Iwahashi feels that this single still has the strength to move forward.

In order to exert strength, we must find ways to do what we can do and borrow the power we can borrow.

...

On the one hand, there is ZARD that needs to try all its strength and seize the opportunity to sell, while on the other hand, there is DREAM color T-breast E that has been on the right track and has been delivered to hand.

In the record company, Shinichi Iwahashi was worried about ZARD's affairs, turned around and went to a meeting with the DREAM color T-breast E team, and all the received colors were good news.

This week when ZARD was sent to tenth place by Kikuchi Taoko for the first time, DREAM color T-blue E won another championship on the album chart.

In all aspects, this week's list is considered "Shiichi Iwahashi's victory."

However, unlike ZARD, which needs to find promotional opportunities, facing various opportunities to be sent to DREAM color T-blow E, Watanabe Manyumi refused to perform any show on the grounds that the band began preparing for a new album.

It is naturally true to prepare for a new album, but there are other considerations to not appearing in music programs for the time being.

As the boss of the band, Manyumi Watanabe has a long-term vision. In her opinion, the band's exposure on this album has been enough so far.

The album "LOVEGOESON" now seems to be clearly sold by the president.

An album has passed the stage where it needs to be famous by relying on topic and exposure. What we need to rely on next is not publicity, but the accumulated reputation.

At this stage, not only does it no longer need to be exposed, but it also needs to actively reduce exposure.

On the one hand, transitional exposure can easily make the audience tired. On the other hand, playing songs on the show too frequently will also affect sales.

There is nothing more, it is worse than making the audience tired of watching it.

Watanabe Manyumi was thoughtful, and Shinichi Iwahashi deeply agreed.

To reject a TV station, you need to have a reasonable reason to avoid offending others and tell the truth. The TV station production bureau has a very high content of petty people.

There is no way. To this era, the TV station is dominating the fate of the firm, and the TV station holds the power of life and death for artists.

Once power expands, people will become more and more willful.

For the band, the most reasonable reason is naturally to prepare a new album.

The TV station has nothing to say when giving this reason. However, things are not that simple. The staff at the firm also took advantage of the enthusiasm of the various music program production teams during the song "LOVEGOESON" to say something nice to the other side in advance, such as "I'm going to ask you again during the promotion period of the new album".

It is not easy to be a man in black behind the scenes, but it is even more rewarding to be a soldier who wants to deal with some thoughtful soldiers one by one.

...

The band is preparing to go into seclusion and practice, making every effort to prepare for a new album, and the planned tour this year.

With the big sale of "LOVEGOESON", the expected circus tour is even more inevitable. After such a large performance, the decision was made to be held, the firm established an executive committee, Watanabe Manyumi's name producer.

Sony's staff in charge of DREAM color T-breast E affairs also came to work, and they needed staff in all aspects, so they also recruited a lot of temporary workers to help.

In terms of big aspects, stage production, equipment rental, lighting and stage design, costumes and crafts, negotiations with security companies... and recruiting temporary workers in the tour city, etc., and everything you can remember is a big deal.

Fortunately, no matter how you pursue creativity and uniqueness, when you actually implement it, there are countless routines and experiences summarized by your predecessors to refer to. However, you cannot copy homework, you must adapt to the situation.

Specifically for the band itself, the first thing is to reorganize the song.

The reason why the band's live performance is charming is this change. Even the same song can still show different styles in different tours.

To start a tour, it is naturally not enough to rely on the three of them on the stage. They also have to recruit the accompaniment team and harmony team for the tour. The three of Iwahashi Shinichi were called back by Shinichi Iwahashi, Aoki Kazuyoshi and Gomi Takashi were musicians, and Moritomo Arashi was responsible for the harmony.

Anyway, you don’t need to use your own people in vain, and you can also take them to see the world.

After Wuwei Xiaoshi joined and Bo LAN reorganized, the three of them toured around the Tokyo Circle to hone their singing skills and performance skills.

In Shinichi Iwahashi's frontman's opinion, the talent is quite high. Although when he joined the band Heavenly Kingdom, what he left for Shinichi Iwahashi's impression of stopping halfway through singing.

His level was indeed not enough when he participated in the show, but as Shinichi Iwahashi said to Yukiko Kamii, Arashi Moritomo is also the kind of talent who has the level of talent that "you can see results by working hard."

Compared to Yukiko Kazui, Arashi Moritomo is more comprehensive. He can not only sing, but also write lyrics and compose music.

Haku LAN was reorganized. Under Shinichi Iwahashi's persuasion, Arashi Moritomo gave up the instrument in his hand and focused on being the lead singer. After the three of them began to upgrade the LIVEHOU color in Tokyo, every once in a while, Shinichi Iwahashi went to see their performances and could feel the progress of the band, which was particularly obvious.

Now he is very different from the shy, conceited but inferior image of the band Tianguo when he first appeared in the band Tianguo.

With the level of Bo LAN, even if he debuts now, he will not show any timidity in terms of strength.

ZARD has made its debut, and judging from the current sales of its debut single, the cost of the band's debut has long been recovered. According to this momentum, this debut single can make the company make a profit.

However, the dissipation of popularity is as terrible as not having it. Taking advantage of the good start of the game, the company should prepare for the band’s second single and study and formulate a new round of publicity strategies.

At that time, publicity funds and personal resources are indispensable.

At this stage of concentrating on supporting ZARD, the only resources of the small company GenZo will be fully poured into them, and there is no room for the next band to be launched yet.

Of course, eggs cannot be placed in the same basket, which is also the reason why the ancestors have passed.

Therefore, while fully promoting ZARD, Shinichi Iwahashi also began to prepare to let Waka LAN accumulate songs, participate in DREAM color T-blue E tour to see the world, and reduce the number of performances in LIVEHOU color.

Regardless of whether ZARD is successful or not, Bo LAN's debut is under planning. But it's just that it will be delayed for the time being.

...

My girlfriend is on a business trip abroad and traveling for public expenses. Shinichi Iwahashi is so busy in Tokyo.

The small boss during the entrepreneurial period has many jobs on the desk every day, with many big things and more trivial things.

While busy with the selection of new albums of DREAM color T-breast E and the tour discussion, I was watching ZARD's promotional period and participating in ZARD's music selection. In addition, I had to participate in the song selection of WINK producers.

I was full of musical matters, and occasionally I was a little empty. At night, I even fought with the fat young man in Ginza Roppongi, changing from "Emiri" to "Asukka".
To be continued...