On August 22, 2015, the 15th World Track and Field Championships was held in Beijing.

In the 100-meter dash event, Lu Yan naturally won the gold medal without exception.

While the whole country was celebrating and being widely reported by various media, he shared a link to the activity "Cut a knife and get a free China mobile phone" on his personal Weibo account.

And it was later called by the media as the iconic moment of the arrival of the new e-commerce era.

When I first thought about the rise of Pinduoduo, I always found it incredible.

But if you think about it carefully, you can also find the reason for success.

First of all, its growth is to inherit the development dividends of Internet e-commerce in society.

Social scenes, information promotion, mobile payment, logistics system...these factors involved in the success or failure of e-commerce are all present.

In the early 2000s, when Rebus first started working on Excellence, he was suffering from logistical problems. But by this time, it was no longer a problem at all.

The rise of Pinduoduo can be summed up in four major dividends.

The first is the overflow of Ali businesses, which can be said to be the right time.

Before Ali was born, Chinese merchants had no concept of e-commerce.

Ma Yun was equivalent to doing a science popularization work, bringing many people who had no concept or understanding of Internet e-commerce to the Internet. He relied on the powerful Ali Tiejun and local promotion team. In today's terms, at that time,

What you do is not the work of humans.

But when Pinduoduo goes online, there is no need to repeat this difficult literacy process. It will just take over this large number of people when Ali's merchants overflow.

The other one is physical group buying, like Juhuasuan, which is also owned by Tmall. In fact, no one does real cheap physical group buying anymore.

Secondly, with the popularization of low-priced smartphones, logistics has become more convenient, and a large number of third- and fourth-tier and low-income people have begun to shop online. But at this time, Ali bought things that were no longer as cheap as before, so he gave

Opportunities for Pinduoduo to rise.

The last point is the diversion of WeChat.

Penguin has always wanted to be an e-commerce company, but it couldn't do it on its own, so it invested in JD.com.

Now, I am also willing to cooperate with Lu Yan to support Pinduoduo and let it attack Ali's core hinterland.

The shopping mall is like a battlefield, and there is no friendship at all.

Behind every business tycoon are tens of thousands of employees and families, who are closely related to their lives and development.

Talking about personal emotions is too childish.

In another time and space, one day in 2017, Didi founder Cheng Wei saw news from the Internet: Meituan had launched an online ride-hailing business. This was equivalent to stabbing Didi in the abdomen.

Just a few hours ago, Cheng Wei had dinner with Meituan founder Wang Xuan, chatting and laughing.

The two have known each other since 2011 and have always had a good personal relationship.

During the meal, Wang Xuan said nothing about Meituan’s upcoming online ride-hailing service.

Cheng Wei, who saw the news, did not hesitate and ordered Didi to immediately stop the cooperation interface with Meituan, and soon launched Didi's food delivery business.

Favors are favors, business is business, that’s probably it!

However, if a wise man thinks a lot, he will make a mistake.

Ma Yun took a look at the Pinduoduo created by Lu Yan, but didn't take it seriously. He only said that the software was good but there were too many fakes.

Bringing together a bunch of merchants who were "eliminated" by Ahri is simply turning the clock back on history!

After all, JD.com is going high-end, and Ahri is also working hard to get rid of the labels of "low price" and "fake". He didn't realize that what Lu Yan created had much room for growth.

Taking some time, I also met with Lu Yan in Shenghai, chatting and laughing happily.

After all, Ahri is still a shareholder of Meituan and holds a lot of shares, waiting to be listed to make profits!

As a result, Lu Yan’s “Pinduoduo” developed rapidly amid low prices and controversy.

Because of its own traffic, Toutiao and WeChat, the number of fans of the public account exceeded one million within one day of its launch. In just half a month, the number of paying users exceeded 10 million. In half a year, the number of users exceeded 100 million, which is almost the number of users in the Internet business circle.

People were all dumbfounded.

Isn't this too fast?

Ahri and JD.com have been competing for hegemony for so many years. Why did it suddenly become the trend of the Three Kingdoms?

So, it’s time for the entire Internet to criticize fakes.

Lu Yan's reputation has also dropped a lot, and he has been accused of all kinds of things, and negative information has been spread frequently.

But these could not have any substantial impact on Lu Yan.

The so-called fame and slander all over the world, but if you really want to live like a saint, it is not good.

Duke Zhou was afraid of the day of rumors, but Wang Mang was humble and did not usurp the time!

Entering 2016, many companies under Lu Yan’s name have experienced explosive growth.

First, it benefits from the large-scale commercial use of 4G and the popularity of smartphones.

The second thing is the explosion of Internet finance.

In fact, before this, domestic consumption was somewhat insufficient, and Chinese people did not dare to spend money.

But as it becomes easier and easier to borrow money, some people can't control their own hands and keep buying and buying.

Investment, export, consumption, the troika that drives GDP...!

At the beginning of 2016, Mu Yunrong took Lu Yan's investment and founded a shared bicycle company, entering this fiercely competitive industry. Many shared bicycle companies exclaimed that the wolf is coming!

"Computer World" magazine published an article saying: A few years ago, Penguin was killing everyone, and there was no Internet field that was not involved.

Today, although Lu Yan has not established a large group company like Penguin, he has founded Meituan, Yixing Taxi, China Mobile, Hongmeng Mobile, Big Times Network (Daily Toutiao), Kunlun Chip, Pinduoduo, etc.

Internet company.

It has grown into a giant comparable to Penguin and Ahri, but it's just in bulk.

Using each other's data exchange, just like the penguins of the past, killing everyone... The young dragon-slaying boy of the past has grown into a new evil dragon...

Of course, Lu Yan disagrees with this statement, and claims that many companies under his name are pioneers in a certain industry or subdivision.

In this regard, a large number of netizens agree that Lu Yan is indeed a pioneer in many Internet industries and fields.

But the next month, Big Times Network launched a product called Douyin, entering the short video field and competing with Kuaishou and Huoshan to compete for the market.

Suddenly, rumors started to spread again.

The most widely circulated stories are his love stories with his many beauties.

Some netizens broke the news on the forum that in fact, Zhou Xiaoqing, who is in charge of Meituan and is still in a relationship with Lu Yan, has not yet gotten married when she is nearly 40 years old.

Many people had seen these two people secretly entering and exiting a mansion in Jinling.

Now, Zhou is pregnant and will go abroad for a "vacation" soon.

Mu Yunrong, a beautiful entrepreneur who suddenly jumped out, is also Lu Yan’s old classmate and lover. The two studied in the same high school and were admitted to the National Yangtze University together.
Chapter completed!