Chapter 524 Fuji
Fuji TV is the first stop today.
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Today's Japanese television media has four major commercial television stations, which are directly or indirectly controlled by various Japanese consortiums.
They are Nippon Television, Fuji Television, TBS Television, and Television Asahi (TV).
From the development of the television industry to the present, the competitive landscape of the Japanese television industry has gradually evolved into a situation of two strong and two weak.
The two strongest ones are TBS TV and Nippon TV, and the two weakest ones are Fuji TV and TV Asahi.
The situation of the four major TV stations will not remain unchanged, but will alternately win and lose, unlike Hong Kong where TVB is the only one.
There is also another state-owned official television station, which is the Japan Broadcasting Corporation, or NHK Television for short.
The biggest annual event in the Japanese music scene, the "NHK Red and White Song Battle", is organized by the Japan Broadcasting Corporation.
In addition to these five major TV stations, there are dozens of small stations in other places, but the competition is not as fierce as in Hong Kong.
At this time, Japan had a population of 113 million. This huge population base was enough to ensure that no matter how bad the major TV stations were, they would still have their own viewership groups.
Shuhei Takeshita, a deputy director of the program department of Fuji TV, was responsible for receiving Lu Dongjie and his party who came to visit.
He stepped forward and stood a few feet away, then bowed and introduced himself: "I, Shuhei Takeshita, would like to ask for your advice!"
Lu Dongjie was still not used to Japanese etiquette, so he had to take the initiative to extend his hand and said with a smile: "Mr. Takeshita, you are too polite. We came to disturb you."
After some pleasantries, Shuhei Takeshita led the three people to visit some of the production units inside the TV station and explained some basic conditions of their station.
Lu Dongjie and Takeshita Shuhei had a great time chatting, and they stopped from time to time to exchange and discuss their opinions.
Although it was just a quick tour, this trip also gave him an understanding of the working mode of his Japanese colleagues.
There are many differences between the programs broadcast by Japanese television media organizations and those in Hong Kong. It can be said that each has its own advantages and disadvantages.
Some of them have adopted a model of separation of production and broadcasting, transferring program production departments to multiple subordinate production companies.
Relatively speaking, Japanese TV media can reduce huge production costs and redundant personnel, making itself lighter and more flexible.
However, the Hong Kong market is small and competition is fierce, so it is not suitable for this business operation model.
Originally, the three TV stations did not have enough talent of their own, so they often had to go to their competitors to grab people. How could they have any spare production staff?
Therefore, Hong Kong TV media has a huge program production department, implementing a production model that integrates production and broadcasting.
It cannot be said to be conservative, because Hong Kong does not have the concept of separation of production and broadcasting, and does not need this model.
Moreover, the Hong Kong film industry and the television industry are not separated. Those who work in television can also work in movies, and vice versa.
It can only be said that whether the separation of production and broadcasting brings good or bad effects is highly debatable and is not universally applicable.
At least as far as Fuji TV is concerned, taking this measure has not brought success in terms of ratings.
However, Lin Wanyi and Yu Xiaoxin's expressions were a bit unsightly, and they kept watching from behind without saying a word.
After all, Lu Dongjie is also a director of Jiayi TV, which is equivalent to the position of executive director of Fuji TV.
The other party actually assigned a deputy director of the program department to receive the reception. Obviously, there was an imbalance in job positions.
Lu Dongjie looked calm, chatting and laughing with the Japanese, and there was no sign of displeasure at all.
He had done his homework before coming, had a basic impression of Fuji TV, and was fully prepared mentally.
The current situation is that as the ratings of TBS TV and Nippon TV are rising, Fuji TV has fallen into a continued downturn.
The ratings pattern has also gradually changed from three strong and one weak in the past to two strong and two weak, and various remedies have to be sought.
However, no matter how Fuji TV declines, a skinny camel is still bigger than a horse. There is no doubt about this.
Its annual operating income is at least twice that of HSBC Hong Kong. It is still a huge institution.
Moreover, Japan has always prided itself on being the center of Asian pop culture, so it is perfectly normal to look down upon its counterparts from other regions.
After visiting the post-TV station, the two parties will begin formal contact negotiations to understand each other's intentions within a broad framework.
Staff from the two parties sat across from each other in the conference room, and everyone exchanged letters of intent. It was so quiet that only the sound of flipping papers could be heard.
Lu Dongjie slowly turned the pages and reviewed the contents of the letter of intent for cooperation item by item, his face always very calm.
On the contrary, Lin Wanyi and Yu Xiaoxin kept frowning and never relaxed at all.
Takeshita Shuhei saw everything with his eyes, and he did not admire this young man's determination and calmness.
He always had a slight smile on his face, but it gave people a feeling that the city was unfathomable, and it was impossible to know what he was thinking.
Of course Shuhei Takeshita also knew that some of the terms were inappropriate, but this was the company's decision and he was only responsible for its implementation.
He had watched several episodes of the "Witness Protection Team" video produced by Lu Dongjie, and he also had doubts.
Judging from his professional vision, it is a very good fashion police drama, and the subject matter is also very avant-garde and fresh.
It's even better than the rival TBS TV show "Raptors", and it's eye-opening in all aspects.
That TV series produced in Hong Kong surprised him. When had they been able to produce such a wonderful TV series?
Even if there are other dramas of the same type in Japan, there is no one that can compete with it. It’s just a pity that it comes from Hong Kong.
Although Fuji TV is in urgent need of boosting ratings, it must create content that audiences will like.
But when it comes to outsourcing TV dramas produced in Hong Kong, they really don't want to take this step or take this risk.
Japanese TV has never introduced TV dramas from Hong Kong. It’s not because it can’t, but because it can’t lower its head.
If it were a program introduced by the British and American powers, they would not have any internal resistance and would not have such a complicated mentality.
Although Japan and Hong Kong have always cooperated in film and television dramas, it has always been one-way, with Japan being the exporter.
This conscious and continuous cultural export has gradually made Hong Kong the region most influenced by Japanese elements.
Whether it is movies and TV series, fashionable clothing, household appliances, electronic products, cars, cosmetics, daily necessities, etc., Japanese products are almost pervasive in the lives of Hong Kong people.
Fuji TV just doesn’t want to set a precedent by introducing drama series, but it doesn’t exclude other cooperation with Jiayi TV.
They set very strict conditions for the introduction of TV series, including copyright fees, cooperation with publicity, restrictions on cooperation with competitors, etc.
Listing these items one by one is just to let Lu Dongjie retreat from the difficulties and not get entangled in the TV series.
Within half an hour, both parties had finished reading the text and began to discuss it point by point based on the content of the text.
There was no silence in the conference room for the whole morning. Both parties came and went, and it seemed that they talked about many things, but in fact they were all just words.
At noon, under the friendly and cordial farewell of Takeshita Hideyoshi, the three finally left Fuji TV.
It has to be said that the Japanese do a good job on the surface, no matter how hypocritical they are on the inside.
Lin Wanyi sat in the back seat and snorted coldly: "It's just too much bullying. I really thought I could bully customers in a shop."
Yu Xiaoxin also echoed angrily: "That's right, they look down on others. I was so angry that I wanted to turn over the table on the spot."
Lin Wanyi complained to the driver, "Since the other party has no sincerity in cooperating, why are you wasting your words with them?"
Lu Dongjie calmly held the plate and said, "We have to talk anyway, so it depends on what tricks they have. I'm afraid the same goes for other companies."
He smiled again and said, "Let's go, I'll treat you to a big dinner, let's turn grief and anger into appetite, and then compete with the Japanese in the afternoon."
Chapter completed!