On the first day after returning to Hong Kong, I went back to work in Mount Wutai.

When Lu Dongjie entered the Jiashi Building, he felt something new.

The atmosphere of the entire TV station was somewhat festive, and many congratulatory slogans were placed at the gate.

Today is the second anniversary of the establishment of Jiayi TV, and a Taiwan celebration event will be held tonight.

Along the way, Jiashi's staff were sincerely happy to see Lu Dongjie finally back to work.

Lu Dongjie greeted them warmly and nodded easily, without any airs of being a senior leader.

After He Zuozhi abdicated, Lin Xiurong from Hang Seng Group joined Jiayi TV to take charge of the overall situation.

Like an emperor and a courtier, Jiayi TV has recently undergone a series of personnel reorganizations, which has caused quite a stir in people's hearts.

Everyone knew nothing about Mr. Lin's deeds, and they were unsure of his work and way of doing things, so they felt a little distanced from him.

On the contrary, they will be much closer to Lu Dongjie. After all, he is equivalent to half a star, and there is news about him in newspapers every now and then.

For people they know well, they will unconsciously be divided into their own camps, and they will naturally get closer to each other.

Although Lu Dongjie usually seems not to be doing his job properly, he spends three days fishing and two days surfing the Internet, and he is rumored to have scandals with female celebrities from time to time.

But at critical moments, people can pull it off, be able to stand up, and be reliable.

At a young age, he served as a director of the company and became one of the two giants of Jiayi TV.

Moreover, he also owns a record company, and his strength has begun to outshine other Chinese-owned record companies in Hong Kong.

Especially a few days ago, he made a special trip to Japan to sign a cooperation agreement with Warner Pioneer to develop his record business in Japan.

You must know that Japan is the center of Asian pop culture, and pop music has always been exported strongly. In the past, Hong Kong singers went to Japan to develop.

He dared to go against the trend alone and seize the market in the Japanese music scene. His courage was extraordinary.

Therefore, they admire this visible, tangible, and living example of success.

Lu Dongjie returned to his office building and prepared to sort out his recent work arrangements.

The office desk is spotlessly clean and organized. It seems that the cleaning lady is very dedicated.

He made a cup of green tea, sat down leisurely, opened his work notebook, and began to meditate.

The record company is starting to get on the right track. Xu Ruoqi is managing all the affairs, so he doesn't need to worry about it anymore.

What he wants to consider now is to develop new business income for the record company.

In the first half of the year, the record company released two small albums for Kuang Meiyun and Zhang Yuanyuan, which got off to a good start.

Record sales both locally and in Waifu are very good, and have brought the company nearly one million Hong Kong dollars in revenue.

Secondly, through cooperation with Warner Pioneer, they successively recorded Japanese song singles for Chen Meiling and Luo Wen.

Based on conservative estimates of sales in the Japanese market, Universal Music will eventually receive more than HK$3 million in revenue.

The last unexpected surprise turned out to be the little girl Kuang Meiyun, which no one expected.

When she toured the UK with Jubilee last month, several British records picked up her single "Scarbh Fair".

They also sent people over to discuss cooperation and wanted to buy the distribution rights of the song or the recording and adaptation rights.

After much discussion, only one Decca record company was sincere and wanted to buy out the overseas distribution rights in the form of an English single.

However, the other party actually wanted to buy out the overseas distribution rights for one million Hong Kong dollars. Lu Dongjie almost told this foreign devil to go back to the UK.

Even if he kept this record gathering dust in a warehouse, he wouldn't sell it to them at a low price.

But Decca Records was unable to accept Lu Dongjie's asking price of one million pounds.

In the end, both parties took a step back and bought out the distribution rights in Europe and the United States for US$1 million, equivalent to more than 4 million Hong Kong dollars.

Universal Music Records has earned nearly 10 million Hong Kong dollars in revenue since its inception, and its performance is indeed gratifying.

The income source from local record sales alone is enough to support the daily operations of the entire record company.

If other record companies knew this data, their jaws would be shocked, and the money-grabbing beasts would not be so powerful.

But in the second half of the year, the company will be a bit stagnant.

Zhang Yuanyuan is now an artist of TVB, and her career is mainly focused on TV programs.

Moreover, her singing skills are not very mature yet, so we will not consider recording a record for her this year.

Ms. Kuang Meiyun is still young and there is still a lot of room for improvement overall. It is better to practice her basic skills solidly first.

Moreover, she still needs to study, and Lu Dongjie doesn't want her to go to work too early and delay her studies.

As for Pan Yueyun and Zhang Guorong, one lacks fame and the other lacks strength, so it is difficult for them to stand alone.

If we hurry up and record and release records for the two of them, I'm afraid the records won't be sold, and in the end the gain outweighs the loss.

This is the shortcoming of Universal Music's relatively shallow base, as it can't find suitable singers to record records.

Therefore, the first priority now is to polish and train Pan Yueyun and Zhang Guorong to a standard that can be launched into the market.

The best publicity and experience now is either appearing on a TV show or performing on stage.

It seems necessary to arrange some targeted performances for the two of them, or to produce some special programs, so as to increase their popularity.

Of course, this is a mutually beneficial matter for both Universal Music and Jiayi TV.

Therefore, record companies still need to cultivate their internal skills in the second half of the year. First, they must establish a firm foothold in the Hong Kong market and ensure that their fundamentals are maintained.

At this time, thinking about breaking out of Asia and going global is just a fool's errand.

The meal must be eaten one bite at a time, and the road must be walked step by step.

But since others wanted to stand still, Lu Dongjie had no choice but to go into battle himself.

There were no generals in Shu, so Liao Hua became the vanguard.

If a reporter hadn't reminded him yesterday that he was going to select the top ten singers, he would have forgotten that he was also a singer.

If it were a Cantonese record, with Universal Music's current distribution capabilities, it is estimated that the number of pirated copies would be higher than his, which would not be cost-effective.

If it were to record Mandarin albums, he would not be well-known in Taiwan and Southeast Asia, so he would have no advantage.

If it were a record of Japanese songs, it would probably be even more disastrous given his half-assed Japanese proficiency.

After much deliberation, he decided to just record an English single. After all, he had an international famous singer on his head.

So what kind of English song should I choose? Lu Dongjie couldn't help but rub his brows.

Suddenly his eyes stopped at the corner of the newspaper.

TVB has invested tens of millions of Hong Kong dollars to acquire the exclusive broadcast rights for next year’s Argentina World Cup in Hong Kong.

A smile appeared on Lu Dongjie's lips, and he had a general idea in his mind.

At this time, there was a loud knock on the door.
Chapter completed!