"Boss, congratulations"

"Boss, you are finally back."

From the moment Lu Dongjie stepped into the door of the company, all the way to his office, he was greeted with surprise greetings, and he responded with frequent smiles and nods.

At this time, it can be seen that they are in excellent spirits, the working atmosphere of the company is quite good, and their faces are full of vitality.

"Tuk, Tuk, Tuk."

Less than five minutes after Lu Dongjie returned to the office and sat down, there was a knock on the door.

"I thought you were so obsessed with the Japanese girl that you couldn't bear to come back." Xu Ruoqi opened the door and walked in with a smile.

"Although Liang Yuan is nice, it is not the home of long-term love. I still prefer to be in Hong Kong more." Lu Dongjie stopped spinning the pen in his hand, shook his head lightly and smiled.

"It's indeed different after being soaked in salt water. I told you a few words, just like others hanging your school bag." Xu Ruoqi glanced at him angrily, and then sat down opposite him.

"How dare I make such a fuss in front of your sister Qiqi?" Lu Dongjie put away his joking expression and said seriously: "How is the company's business status recently? I think their working status is pretty good."

"I thought you, this hands-off shopkeeper, didn't care anymore, but it turns out you still care." Xu Ruoqi said with a narrow smile.

"I have invested all my efforts and my entire fortune here. It doesn't matter if it's a lie. It's just that you, Sister Qiqi, are here to take care of me. I feel very relieved." Lu Dongjie smiled when he heard this.

Lu Dongjie is still a little ashamed to say that most of the company's affairs are arranged and handled by Xu Ruoqi, and he rarely interferes with the company's specific operations and management.

Xu Ruoqi spread out the document in her hand, raised her hand to pull the hair around her ears, and said with a smile: "Kuang Meiyun's "Asian Diva Special", the sales results so far have been calculated. In the three weeks since it was put on the shelves, the sales volume in Hong Kong has exceeded two

Fifteen thousand copies, and about 90,000 cassette tape sales."

When Lu Dongjie heard the sales statistics, he couldn't help but be speechless, but after thinking about it, he felt a little relieved.

As a newcomer, the fact that Kuang Meiyun's first record achieved such huge sales in such a short period of time is naturally related to the fact that she previously participated in the LiTV competition and won the title of "Asian Diva".

This young and charming girl has received continuous attention from many fans, especially young fans, from the moment she appeared on stage in the competition. She is the idol of many student groups and a new generation of beautiful singers.

Secondly, Kuang Meiyun’s small disc has a total of four songs, including one Cantonese song, two Mandarin songs, and one English song. It contains songs in different languages ​​and styles. It can be said that it is an album with very high quality and content.

.

In addition, this record was created by Lu Dongjie, and it goes without saying that it contains gold. With all these factors added together, it is logical that fans are willing to pay for it.

"With such a strong start, what will be the forecast for subsequent sales? Will the fans' enthusiasm for consumption be exhausted all at once, causing our subsequent record sales to plummet?" Lu Dongjie thought for a moment and expressed his doubts.

"We cannot rule out the influence of this factor. Once the peak sales volume passes, a gradual decline is inevitable. But generally speaking, our product reputation has been established, and it will continue to grow in the future, which is still considerable." Xu Ruoqi nodded.

"Now that counterfeiting and piracy are so rampant, how much impact will it have on our sales, and how much market share will it probably occupy?" Lu Dongjie asked this question, feeling helpless.

"It's about 40%. It's okay in the urban area. Pirate dealers have restrained themselves and don't dare to be blatant. But in those old districts, it's hard to say. After all, those places have the conditions and space for piracy activities." Xu Ruoqi

Shaking his head and smiling slightly.

In the publishing industry in Hong Kong, piracy is inevitable. Fortunately, records are an industrial product that requires relatively high production technology and production costs, so pirated records rarely appear on the market.

But the threshold for audio tape piracy is relatively low. With just one machine, a small workshop with just a few people can put into production and record. Their shoddy pirated audio tapes can even sell more than the genuine ones.

According to Hong Kong government statistics, in 1976, the Industrial and Commercial Department seized as many as 3.5 million counterfeit audio tapes. This was only local seizures, and the amount flowing into the market is even more difficult to predict.

It is the huge profits brought by the piracy industry that make many unscrupulous businessmen flock to it. In addition, the Hong Kong government's limited crackdown has given them a lot of room for survival, which has led to the continued prosperity of the piracy industry.

"Let's ignore this issue for the time being. After all, the general environment is like this and we can't change anything." Lu Dongjie shook his head and did not dwell on this problem that he could not solve. He continued: "What happened to the other small disc on the market?

?”

"Zhang Yuanyuan's "First Love" has been on the shelves for a week, and according to preliminary record sales, it has exceeded 20,000 copies, and the audio tape sales have exceeded 50,000 volumes." Xu Ruoqi said with joy on her face, and the depression just now was swept away.

"Really, is this data reliable?" Lu Dongjie looked at her in disbelief.

"It's true. Several record companies have sold out and have come to the company to place additional orders. The company's warehouse is allocating inventory to them. Now the company is also preparing to place orders with record factories in Taiwan to expedite the printing of records.

." Seeing Lu Dongjie's surprised look, Xu Ruoqi suddenly smiled.

It’s not that Lu Dongjie’s judgment is conservative, but that he underestimated the spending power and determination of young people in Hong Kong. They can really go to the extent of scrimping on food and clothing just to buy something they like.

"How is the progress of our cooperation with Taiwan's Haishan Records and Malaysia's Lifeng Records?" Lu Dongjie breathed a sigh of relief and turned to ask another question.

"The company has signed a cooperation agreement with them. They will arrange production and sales as soon as possible. After all, our records are so popular in Hong Kong. If they don't hurry up, their market will also be occupied by pirates.

." Xu Ruoqi nodded.

In the era of channels first, the distribution network is controlled by others, which is also a headache.

Although the local distribution network is actively being established, overseas distribution is temporarily out of reach. As a consumer product, records can easily reach market saturation in Hong Kong, so it is necessary to explore the Southeast Asian market.

Taiwan now has a population of nearly 14 million, and it is a good natural consumer market. However, the music products produced for this market must be in line with what they like to hear and see, and they also need to pay attention to strategies and methods.

Although the political atmosphere on the island is quite strong now, and the control over film and television is still tightening, the record industry is relatively loose, and Lu Dongjie naturally wants to try his hand at it.

In markets such as Singapore, Malaysia, the Philippines, Indonesia, South Korea, and Japan, due to language and cultural factors, it is estimated that the conversion rate of consumer population will not be too high, but mosquito legs are still meat no matter how small they are.

Lu Dongjie's record company naturally does not have the ability to establish a distribution network in these areas, so choosing to cooperate with the leading party is the best way nowadays, which saves worry and effort.

But at present, he still needs to lay a solid foundation and establish a firm foothold in the local market first. This is his first priority. Hong Kong has always been the base of the consumer market for Lu Dongjie's products, and no matter how intensively it is cultivated, it cannot be overstated.
Chapter completed!