With the continuous development of the Internet, Chenxing Computer has developed particularly rapidly in the server business and has launched many highly innovative server products.

In terms of functions, it has also become more and more powerful.

Although China's Internet does not take too long to connect to the world's Internet, it is the second largest in the world in terms of user scale.

It must be said that the main reason for this is the Chinese network.

Huaguo Network uses a low-price strategy to develop users. In fact, modern Huaguo Network is still losing money in the broadband network business.

Relying on the PHS business, the loss was covered.

On the contrary, now, Huaguo Network is making profits, and the profit situation is quite good.

The low-price broadband strategy adhered to by Huaguo Network is also working, and Internet users are constantly increasing.

In addition, with the development of technology, Huaguo Network's cost of providing services to each user is also constantly decreasing.

In the past, the cost might have been several hundred, but now it has been reduced to tens.

The broadband business is still losing money, but the losses are shrinking, and the time to make a profit is coming soon.

As the number of users continues to increase, Huaguo Network continues to put forward higher requirements for server performance.

For each server manufacturer, user needs are the goals they satisfy.

The number of people in the server department of Chenxing Computer has also expanded rapidly, from a dozen people at the beginning to thousands now.

Ninety percent of them are in research and development.

A large amount of resource investment has naturally allowed Chenxing Computer to master a lot of unique technologies, all of which have been patented. Not only domestic patents, but also many international patents have been applied for.

Building a patent wall must be done.

Only by building a technology patent wall can enterprises have a sense of security.

In other words, it means taking your destiny into your own hands.

Chenxing Computer holds many computer-related patents that other companies simply cannot get around.

What should I do if I can’t get around it?

It can only be used with money or through patent exchange.

Chenxing Computer usually signs a permanent patent exchange agreement, and also forms an alliance with others, that is, the patent can only be authorized by both parties, and if other companies want to use it, they have to spend money.

After the movie ended, the three of them went to a street stall to eat together.

Meeting is a destiny, and there is no harm in making one more friend.

If it's late at night and you're eating at a street stall, it's natural to have a barbecue.

As the capital, Beijing is a place where hundreds of families gather, and all kinds of delicacies from all over the world can be found in the capital.

As an important support for the night market economy, barbecue has been accepted by more and more people, and various innovations have been carried out.

In the past, barbecue was just barbecue and the like.

But things are different now, everything can be baked.

Vegetables and so on can also be roasted and eaten.

A city's night market economy can reveal the city's economic development level.

"This barbecue restaurant tastes very good. My classmates and I often come here to eat."

Chen Huaiqing: "I can see it!"

This barbecue restaurant is close to the school, and there are quite a few college students consuming it.

Being able to win the favor of students means that the price is definitely not a scam.

Don't look at the students who spend money lavishly. In fact, you only see them spending money lavishly, and you don't see them living a life of eating steamed buns and making porridge.

Nowadays, college students are relatively well off. Most of their families are not rich, but they still live a relatively easy life.

It's enough to have a toothpaste once a month. I can't live a good life every day. I can't afford it.

Liu Xinran bit her skewers lightly while saying: "The brand animation image you mentioned earlier, please be more specific!"

Chen Huaiqing has quite a lot of ideas in his mind, and some of them just sound good.

"Actually, this is a kind of concretization of the brand image. Just like, we Chinese are the descendants of the dragon, which is the concretization of the nation. The dragon represents our nation. For example, the national flag is the symbol of the entire country.

Concretization."

Liu Xinran understood what Chen Huaiqing meant.

What is the brand?

In fact, it is a relatively ethereal thing. We can feel its existence, but it also feels a bit illusory.

Nowadays, the embodiment of a brand is mainly achieved through the brand's logo.

"Using cartoon images to represent a brand is a kind of personification. Animals and plants can become spirits, and spirits can turn into people, so the brand can naturally be anthropomorphized."

In China, people can easily accept brands if they are personified.

For thousands of years, there have been legends in China about various animals and plants becoming refined humans.

The most widely circulated one now is Sun Monkey.

A stone monkey jumped out of the stone.

"Anthropomorphizing the brand will also help with brand promotion. It will make users feel close to you, instead of like now, where the brand feels a bit cold."

“Only by making people get closer can users have a higher sense of identification with the brand.”

The sense of identity with a brand cannot just be that the brand's products are good, but also requires recognition of the brand's culture.

This two-way recognition is what can firmly capture users.

This type of user is also the user who is most loyal to the brand.

"Another point that cannot be ignored is that after being personified, we can get closer to children and capture their hearts. Children are of little use to brands now, and they have no spending power. But children are the future.

, it has left a mark on their hearts since childhood, and when they grow up, will they become loyal users of the brand?"

Computers must start from dolls, so computer advertising must also start directly from dolls.

When these children grow up, the Chenxing brand will be an unshakable existence.

Of course, the premise is that Chenxing can always maintain a leading level in terms of technology.

This should not be a big problem.

As long as Chenxing does not make major strategic mistakes in the middle, it should be said that it should not make strategic mistakes continuously.

If you make a mistake once or twice, it actually doesn't matter much. As long as you make adjustments quickly, it will be fine.

Chen Huaiqing's talk is quite good. If the brand is personified, once Chen Xing starts doing it, he can't hide it.

Not all brands are suitable for anthropomorphism.

It still has to be a consumer brand, such as a chemical company. What kind of power does this personification give?

None of them have direct contact with consumers.

In addition, personification cannot be random.

It has to be adapted to the brand itself.
Chapter completed!