ATV has been in a state of loss for several years after Meta Investment took over.

Star, built a new television building, and the indoor performance hall where Chen Huaiqing is now.

And spend a lot of money to purchase excellent TV series from outside.

In addition, the wages of ATV employees were significantly increased and a community for ATV employees was built.

No matter how you say it, ATV spent a lot of money in the past. It is not an exaggeration to describe the money as flowing water.

If you spend more money and earn less money, your losses will naturally become larger.

But now, the situation is different again.

The large investment in fixed assets has ended. As ATV's programs are becoming better and better, the number of viewing groups is increasing, and more advertisers are willing to place advertisements on ATV.

For example, the price of prime advertising space is also rising.

If you are not a big brand, you cannot win.

There's no way, it's just too expensive.

Of course, there are also some new brands that spend as much money as they can to win prime advertising spots, and then make huge profits directly.

A new brand instantly makes the public aware of the brand.

After ATV made money, it didn't stop and just wanted to maintain the status quo.

It's not like that, but I want to earn more.

In terms of programs, ATV is constantly trying to innovate.

Innovate the program model and make the program production more sophisticated. For example, the news program studio has spent millions on renovating it.

It gives the audience a very fashionable feeling.

TVB, which is located in the same city as ATV, now has to change its strategy in the face of ATV's strength.

Previously, TVB’s internal business strategy was to engage in factional competition.

There are various factions below, and Shao Liushu is in the middle to mediate.

For a certain period of time, this kind of factional competition has indeed made TVB quite dynamic.

However, this management model is somewhat outdated in modern society.

It is the same management model as that of ancient emperors.

In order to prevent their subordinates from rebelling and threatening their power, ancient emperors engaged in factional competition and tried to balance factions.

As long as the factions are balanced, the entire court can be under the control of the emperor.

However, this model has somewhat high requirements for the emperor.

Once you meet a mediocre leader, you will be unable to suppress him and the entire court will fall into factional strife.

In the middle and late stages of the dynasty, this was basically the case.

After Uncle Shao Liu passed away, TVB quickly began to decline, and even fell into losses starting in 2018.

In this faction competition mode, many talents will fall into factions.

Caused a serious internal friction.

Moreover, this management model will drive talents away.

What does it belong to now?

I don’t want to leave you here, I have my own place to stay.

In the past, no one had a choice, but now everyone has a choice.

ATV is still around!

ATV has attracted a lot of talents from TVB. Once they arrive at ATV, their salary levels will rise immediately.

Under such circumstances, it is strange that TVB can retain talents.

Faced with the massive loss of talent, TVB can only raise wages.

Now TVB relies on self-made dramas to reduce costs. In terms of cost control, I have to say that TVB is really good.

On the one hand, it reduces labor costs, and on the other hand, it reduces material and equipment costs.

For example, there is a dedicated clothing warehouse, and clothing is used repeatedly.

This has indeed reduced costs, but in the face of increasingly picky audiences, TV dramas that are too cost-reduced cannot meet the needs of the audience.

Compared with those TV dramas broadcast by ATV that have large investments in service and education, TVB's dramas appear to be a bit inferior in comparison.

After eating refined food, you will naturally feel a little uncomfortable when you eat whole grains.

In addition, in terms of actors, ATV dramas use a large number of mainland academic actors.

Actors in Hong Kong mainly rely on TVB art training classes and ATV art training classes.

Now the Infinite Art Training Class and the ATV Art Training Class have been discontinued, and the Xiangjiang Film Academy has been officially established.

The Xiangjiang Film Academy has not many students on campus, with less than 2,000 students.

It has the Department of Directing, Department of Performance, Department of Music, Department of Drama Literature, Department of Stage Art, Department of Dance, Department of Photography, etc.

In terms of teaching staff, Xiangjiang Film Academy is quite strong and has invited many very powerful people to teach.

Some well-known directors and actors teach at the Xiangjiang Film Academy.

To be honest, Xiangjiang Film became unable to continue after that. A very important point is that there was a huge problem in the cultivation of talents.

After a wave of failures, there is no way to recover.

After the establishment of the Xiangjiang Film Academy, it will continuously provide talents for the entertainment industry in Xiangjiang.

Chen Huaiqing: "Now, ATV's life is getting better and better. However, the better this life is, the more people are worried. I am used to living a good life, can this combat effectiveness be guaranteed?"

As the general manager of ATV, Liu Hongye naturally has no problem with his own abilities.

"Next, ATV will be listed on the market, and you will be under even greater pressure in the future."

ATV will be listed on the market this year.

This year, the companies under Meta Investment, which can be listed or not, are determined to be listed.

Companies that can be listed should do so as soon as possible.

Prepare to cash out at a high level before the Asian economic crisis. When the economic crisis is at its peak, enter the market and buy back the stocks you originally sold.

There is a huge price difference in between.

Liu Hongye can also be regarded as an old man at ATV. He has been with ATV since the days of Qiu Degen.

ATV, which Meta Investment took over, is a thriving ATV, and there is really no shortage of internal talents.

"Pressure is also motivation! With the support of the boss, everyone at ATV is now confident to face all challenges."

Chen Huaiqing: "To be honest, I am not afraid of challenges, but I am afraid of no challenges. There are too few TV stations that can be called competitors."

After ATV became a star, the gap with TVB was completely widened.

Many brand merchants who originally advertised on TVB have switched to ATV.

TVB can only cover Hong Kong, while ATV can cover most of Asia.

This is the difference!

With the development of China's economy, ATV relies on the Chinese market. In the foreseeable future, advertising revenue will be even higher.

A very important point is that ATV is a TV station based in the mainland. In addition to satellite viewing, it can also be viewed on cable TV.

ATV's successful launch in the mainland naturally has a lot to do with Chen Huaiqing.

In addition, it also has a great relationship with ATV in program production.

Many of ATV's TV series are filmed in the Mainland, and there are quite a few mainland film and television talents involved in the production of TV series.

For example, many of the soundtracks in TV dramas are composed by musicians from the Mainland.

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