Yinlian Group's garment factory in Shenchuan will expand to such a huge scale. In addition to the good development of Yinlian Group's brand business, another very important reason is that Yinlian Group's garment OEM business has also developed quite a lot.

good.

Garment OEMs not only receive orders from international sources, but mainly from Hong Kong.

In the past, Xiangjiang's garment industry was mainly OEM.

Although exports are large, they are not very profitable.

And with the increase in labor wages in Xiangjiang, garment factories are no longer able to offer high wages.

In addition, Hong Kong's service industry has a huge demand for personnel, and it is increasingly difficult to find female workers in garment factories.

Coupled with the example of Yinlian Group, many garment factories in Hong Kong have begun to transform into clothing brands.

If there are successful transformations, there will naturally be those that fail.

The other thing is Hong Kong Fashion Week!

Although Xiangjiang Fashion Week was only founded in 1987, which is a bit late, it has become a recognized representative of Asia throughout Asia.

Relying on the Xiangjiang film and television industry, Xiangjiang vigorously promotes various fashion trends and has a huge influence in Southeast Asia and East Asia.

The Xiangjiang brand relies on Xiangjiang Fashion Week to continuously expand its brand influence.

At Xiangjiang Fashion Week, clothing brands are displayed as units.

Moreover, the runway shows of Hong Kong Fashion Week will also be broadcast on ATV.

For big brands, it is natural to conduct live broadcasts.

For small brands, they will play recorded videos.

Although it is good to have a single family, how can it compare to the struggle for spring among all things?

It cannot be said that Xiangjiang relies solely on finance, real estate, ports, and trade as its economic pillars.

There must also be cultural and creative industries.

To be honest, the cultural environment in Xiangjiang is quite good.

This is a city where Chinese and Western cultures blend, forming a unique Xiangjiang culture.

Of course, cultural strength and economy are closely related.

This must be understood.

Xiangjiang's economic development has never been independent, but relies on China.

Therefore, in the future, Xiangjiang should strengthen its ties with the mainland.

These will have to wait until after 1997.

After all, it was the Chinese who had the final say in Hong Kong at that time.

These clothing brands in Xiangjiang have basically given up their own production model.

Instead, we are looking for more professional garment companies to do OEM work.

And Yinlian Garment is undoubtedly a very good choice. Yinlian Garment has extremely advanced equipment, skilled workers, and fast delivery time.

The most important point is that Yinlian Garment is a large factory, everything is done according to the contract, and there are very few wranglings.

If you leave it to those small factories for production, you may see your new products being sold on street stalls before they are even launched in stores.

Isn't this annoying enough?

This will not happen at Yinlian Garments.

Although Yinlian Garments and ela and other brands belong to the same Yinlian Group, they are operated separately.

In fact, those who don't know much about it won't actually know that ela, crocodile shirts and some other clothing brands are all owned by Yinlian Group.

In addition to the Shenchuan factory that focuses on exports, Yinlian Group also has two factories in the mainland, one in Lin'an and one in Chengcheng.

These two factories focus on the domestic market.

This time ela held a special autumn and winter press conference in Beijing to expand its influence in the mainland.

By the way, ela is known as the number one women's clothing brand in China.

Even in the face of competition from other brands, ela still occupies a strong position.

Of course, no one can say how long this strong position can be maintained.

After all, no one can explain the ups and downs of a brand.

Now it seems that there is no big problem with ela.

"How about it? Boss Chen also wants to go and have a look!"

Chen Huaiqing: "You have a women's clothing show, what are you going to do if I go to see it?"

Sun Congxuan: "Your idea is wrong. Women want to please their own appearance. We women dress up beautifully. Is it just for our own sake?"

No matter how beautifully you dress up, except when you look in the mirror, can you see it at other times?

You can't always say that after dressing up, just look at yourself in the mirror and admire yourself!

"It's not for men. You can go and give me your opinion!"

Sun Congxuan thought Chen Huaiqing's aesthetics was quite good.

Chen Huaiqing shook his head: "I have nothing to say about fashion."

His understanding of fashion has already been stated.

ela's designers will also design some avant-garde clothes, but most of them focus on daily wear.

There is no other way, the designer has to do it right.

Designers who can help the company make money are good designers.

What's the use of being famous unless it can help the company make money?

The consumer group that ela faces is not those who are at the forefront of fashion, but ordinary consumers.

Their requirements for clothes are that they look good and are comfortable.

Don't get into those fancy and useless things.

will be abandoned by the market.

Because of the existence of ela, Chen Huaiqing feels that people's clothing now is much more fashionable than it was in the 1990s.

Anyway, there are many beautiful figures on the streets of the city.

Sun Congxuan smiled: "The models are all beautiful, tall and have very long legs."

Chen Huaiqing looked at Sun Congxuan strangely: "What is your purpose in encouraging me to attend this press conference?"

Sun Congxuan rolled her eyes at Chen Huaiqing: "You really think too much. I just want you to see a beautiful woman."

In other words, just tease Chen Huaiqing.

Someone is very horny.

Chen Huaiqing: "All beauties are vulgar and pink. How can they compare to you."

In the end, Chen Huaiqing went to see the first fashion show held in mainland China.

In this press conference, ela not only showed clothes, but also showed a kind of life.

From head to toe, everything was on display.

This autumn and winter conference mainly displays autumn and winter clothing, among which down jackets are naturally the focus of the display.

It turns out that it can be so beautiful in winter.

Chen Huaiqing sat on the stage. ela's press conference invited many domestic celebrities, especially some stars from the mainland.

If you want to invite celebrities or something like that, most mainland celebrities will give you face now.

The reason is very simple, behind ela is the Yinlian Group, and behind the Yinlian Group is TA Investment.

TA Investment’s subsidiaries include ATV and Beichen Entertainment.

ATV and Beichen Entertainment are representatives of the Hong Kong film and television industry.

Beichen Entertainment, in particular, has a huge influence in the mainland film and television industry.

Many people want to get close to Chen Huaiqing. Some actresses rely on their beauty, but they look a bit unscrupulous anyway.

Sun Congxuan glanced at Chen Huaiqing who was among the flowers, and said to Liu Xiyan: "Sister Yan, do you think he is too happy to miss Shu now?"

Liu Xiyan leaned forward slightly, turned her head to look at Chen Huaiqing, who was chatting happily with a beautiful woman, shook her head gently and said, "That's not his thing."

Sun Congxuan: "Are you sure? I think she is quite beautiful."

Liu Xiyan smiled and said: "There are many beautiful women in the world, do you see him looking for them randomly?"

This is true!
Chapter completed!