Thinking of domestic motorcycle manufacturers, Chen Huaiqing couldn't help but grit his teeth. Currently, these motorcycle companies have not paid attention to overseas markets, but sooner or later they will.

When the time comes, these motorcycle manufacturers will launch an attack on the Mota Group.

So, but it doesn’t work!

Something must be done.

Chen Huaiqing flipped through the information. Naturally, the price reduction would not be a direct reduction. It must be supported by market data.

Data doesn't lie.

Chen Huaiqing has always attached great importance to the collection and analysis of data.

Making decisions by patting your head is not feasible in Chen Huaiqing's place.

It must be supported by data.

Is everyone like him?

Know what the future holds.

Since you are not sure what the future will be like, make decisions through data analysis.

Decisions made in this way cannot be guaranteed to be 100% correct.

Because data can also be deceiving, that is, when analyzing the data, the analysis is not done correctly.

However, decisions made after careful analysis are definitely more scientific than decisions made based on feelings.

Chen Huaiqing: "What kind of surrender are we going to do?"

"We have studied several popular models of Neon motorcycle companies in the market, and we are ready to reduce prices on models of the same level."

This is a matter of clearly telling Neon Motorcycle Company that this is specifically for you.

Chen Huaiqing tapped his hand lightly on the table. He didn't think that price war alone could wipe out Neon motorcycle companies in the market.

The root of everything is technology!

Price wars can gain advantages in the market in a short period of time, but if you want to occupy the market for a long time, you must rely on technology.

The Motta Group has made rapid progress in motorcycle technology, but they are not standing still, they are also making progress.

Furthermore, although the Neon Motorcycle Company has lost a lot of money in the motorcycle market to the Mota Group, it is certain that its vitality will be severely damaged.

But if you want to say that it was completely ruined, it really didn’t happen.

It’s not like our only business is motorcycles.

One to many!

This is too much!

The Motta Group is not yet so powerful.

If you really want to anger someone, it would be troublesome to directly fight with the Motta Group.

Anyway, there are only a few companies in the market now, including Mota Group and Neon. As for European and American motorcycle companies, they mainly focus on large-displacement motorcycles.

With a displacement of less than 200, Motta Group currently ranks first in market share.

Chen Huaiqing: "In addition to reducing the price of models with a displacement of less than 200, we must also focus on models with a displacement of more than 200. To compete with Neon motorcycle companies, we must compete in all aspects.

.By the way, how is the acquisition of the Tochigi motorcycle business going? Is it possible to win it?"

The Motta Group has been cooperating with Kagi for several years, and the cooperation has always been pretty good.

The shopping mall is like a rain forest with fierce competition. As long as you show a little weakness, there will be hunters who will treat you as prey.

If you want to survive, you can only continue to strengthen your own strength.

"There is a loose opening on the side of the tree, but the asking price is a bit high!"

Taiki now has three major businesses: motorcycles, mini cars and engines.

Now the motorcycle business seems to be a little weak in the face of competition from the Motta Group, and has even suffered losses.

Normally speaking, selling it like this is a normal operation.

When Motta Group acquired Kagi's motorcycle business, it was natural that it also wanted to acquire the brand.

Chen Huaiqing: "This price reduction, I hope, can make the situation clearer to Takaki."

Acquire Aki!

Still value its engine technology.

As for why you chose Kagi?

Although Taiki is known as the king of small and micro cars in Neon, among other Neon car companies, its strength is not that strong.

Kagi also intends to sell the motorcycle business in exchange for funds to develop the automotive field.

No matter how you look at it, cars have more development prospects than motorcycles.

It is undoubtedly a normal choice for a company to embrace a career with more development prospects.

"In addition, this time we will not only reduce prices in overseas markets, but also in the domestic market."

Song Qi looked at Chen Huaiqing in surprise, not expecting that Chen Huaiqing was actually planning to start a price war in the country.

Price war is still a relatively unfamiliar thing in China.

In August 1989, China's first price war officially began in the color TV industry.

The reason for this price war is that the state imposed a special consumption tax on color TVs that increased the price by 300 yuan per unit. This also resulted in the Changhong warehouse having 200,000 color TVs in stock and a capital backlog of 3.2 billion yuan, with only 1,000 yuan in funds on hand.

If Changhong doesn't do something, the result is very certain and he will have to wait for death.

If you don't want to die, then you can only fight for your life.

Changhong took the lead in launching a price war, lowering the price of each color TV by 350 yuan.

While other people's color TV prices are rising, Changhong's prices are falling, and the market reacted quickly.

Changhong’s inventory of color TV sets has been sold out. The most important thing is that Changhong’s market share has increased.

Among domestic brands, Changhong has become the number one brand.

Compared with Changhong, the situation of Mota Group is naturally much better. In the domestic motorcycle market, Ta Motorcycles is the leader with a market share of more than 50%.

In the past, competition was simply not kept within the country.

The sales of TA motorcycles in China have always been very good, and the prices are higher than other motorcycles.

But I can’t stand how good the quality of his motorcycle is!

Over the past few years, TA motorcycles have definitely gained a good reputation in the market.

Recognized as the number one motorcycle brand.

If TA motorcycles reduce their prices, they will definitely be able to expand their market share, and other motorcycle brands will also have to respond with price cuts.

Chen Huaiqing: "There are too many motorcycle companies on the market now. In a mature market, only a few are enough. Those small motorcycle manufacturers cannot guarantee the quality at all, nor are they technically good.

Keeping them in the market will only affect the normal operation of the market."

It happens from time to time that bad money drives out good money.

At that time, these small manufacturers will directly disrupt the market price with their lower prices.

In the market, the price of a motorcycle is more than 5,000, so consumers will also think that the price of a motorcycle should be more than 5,000.

But when a company lowers the price of motorcycles to 4,000 or even 3,000, then consumers will feel that the price of motorcycles should be at this price.

If it is said that the price has dropped because of the advancement of production technology, then it is not said that the price should indeed drop.

But this company keeps prices down by cutting corners and cutting corners, and the quality is ridiculously poor.

Then there is a problem.

After the price drops, it is very difficult to recover.

Therefore, manufacturers particularly hate people who disrupt market prices.

"As the economy picks up this year, motorcycle sales across the country will definitely increase significantly. I hope that all of this increased sales will be absorbed by us. Our goal is to increase our domestic market share to 100% in the next three years.

More than seventy percent."

Motta Group does have one product that occupies more than 90% of the market, and that is motorcycle engines.

Mota Power specializes in the research and development of various engines, including all motorcycle engines from 49 to 1000.

Compared with Mota Power, which produces all automobile engines in-house, motorcycle engines are basically produced by Lijiang Power, formerly Lijiang Diesel Engine Factory, and Yangtze Power, formerly Yangtze Diesel Engine Factory.

Motta Group holds shares in two companies, which are also listed companies on the Southwest Stock Exchange.

Listing of companies is nothing in Sichuan, and is even considered normal across the country.

There are already two stock exchanges.

Southwest Stock Exchange is the largest exchange in the country. There are more than 800 listed companies on the main board market and GEM market combined.

Anyway, many state-owned enterprises that have completed joint-stock reform have come to the Southwest Stock Exchange to list their shares.

As long as the requirements are met, Southwest Stock Exchange will accept everyone who comes.
Chapter completed!