Chapter 357 ATV getting better and better
At this time, the TV stations had not yet discovered the fact that the majority of TV viewers were women.
That’s not right either. During the day, the people who watch TV are mainly women.
After all, during the day, most men have to go earn money and work, while many women stay at home to take care of the housework and take care of children and the elderly.
Mainly outside and inside, the division of labor is clear.
As a market-oriented TV station, ATV naturally has to study the market.
During prime program time (18:30-22:00, the time period with the highest ratings of the day), ATV naturally broadcasts its best TV series and variety shows as well as news.
The best TV dramas are broadcast during prime time, while the second-tier TV dramas are broadcast during other program periods.
The two ATV channels have now achieved 24-hour non-stop broadcasting.
Of course, maintenance will still be carried out.
"ATV has been developing well recently, and you have contributed a lot to it."
Before Meta Investment took over ATV, ATV was targeting TV stations in Hong Kong in terms of market positioning.
What is the population of Xiangjiang?
Just a few million.
With millions of people watching all ATV programs, the upper limit of ATV's development has been fixed.
When ATV expanded its market location to cover the entire Southeast Asia and mainland China, the situation changed fundamentally.
The first is that there is higher potential to be tapped.
Of course, all this is thanks to the Asia-1 satellite.
The Asia-1 satellite was officially launched in May, and then ATV also officially broadcast it on the satellite.
Across Asia, there are not many satellite TV stations now.
In fact, there were few satellite TV stations in the world at this time.
Asia Satellite Corporation owns and operates Asia Satellite 1. Asia Satellite 1 is naturally not only able to support the satellite signal of one TV station.
Asia Satellite 1's transponder system has 24 C-band transponders with a bandwidth of 36 MHz. Each transponder can forward a television line or 1,200 one-way voice line communications.
In other words, Asia Satellite 1 can theoretically provide satellite services for 24 channels.
AsiaSat cannot find so many TV stations to put on the satellite.
Wei Hongning rubbed his hands: "The boss praised it. ATV can develop so well because of the boss's foresight and the efforts of the people below. I didn't do anything."
Wei Hongning knew very well that the reason why he could hold the position of director of ATV was not because of how powerful he was, but because of Chen Huaiqing's trust.
Wei Hongning resolutely implemented Chen Huaiqing's request.
Many of Chen Huaiqing's requests were in the same general direction. If Wei Hongning couldn't grasp it himself, he would leave the matter to the people below.
In terms of ability, Wei Hongning is definitely worse than those strong men, and can only be regarded as second-rate.
However, he has a clear self-awareness.
It was very clear that as long as the things Chen Huaiqing told him were done well, Chen Huaiqing would not treat him badly.
Indeed, Chen Huaiqing did not have the habit of treating his subordinates badly. He needed the people below him to work well for him, so in terms of treatment, he was naturally given enough.
You will definitely be punished if you make mistakes, but you will also be rewarded if you make achievements.
Rewards and punishments are clear!
Chen Huaiqing knew what kind of character Wei Hongning was, and being obedient was undoubtedly his greatest advantage.
"Don't stand, sit down and talk."
Chen Huaiqing sat on the sofa, picked up the tea cup and took a sip: "TVB, do you have any plans to go to the stars?"
Wei Hongning: "I haven't heard that TVB has plans to star."
ATV and TVB have been fighting in Hong Kong for so many years. Now ATV has jumped out of Hong Kong and looks to the whole of Asia.
And how will tvb make the choice?
Chen Huaiqing frowned slightly: "It seems that TVB is still waiting and watching!"
According to TVB's stingy character, it would be a bit difficult for him to become a star.
If you go to the satellite, the satellite fee will be a lot of money.
Furthermore, who doesn’t know that Asia Satellite Corporation is owned by Meta Investment, and ATV is also fully controlled by Meta Investment.
It is a major trend for TV stations to have stars in the future. If TVB does not have stars, it means that it will already be positioned in Hong Kong.
To be honest, according to the market in Xiangjiang, there is no problem in supporting a TV station.
However, when a company has been stagnant, the company will also become old and sick.
Chen Huaiqing thought about the decline of TVB in the future. When he decided to only focus on the Hong Kong market, he was already destined to not keep up with the times.
Chen Huaiqing shook his head gently: "As an old rival, TVB still has some regrets for not making progress."
Because of the competition between ATV and TVB, it was the continuous innovation and development of TV programs in Hong Kong in the past few years.
But when this kind of competition ends and one company becomes the only one...
If a person wants to make progress, it is always good to have a competitor nearby, who can help him see his shortcomings and the direction of his efforts.
"After all, Uncle Six is already eighty years old."
At the age of eighty, for most people, they have already stepped into the coffin with both feet and are about to lie down in it.
"As far as his body is concerned, if he lives for another twenty years, there will be no problem at all."
It's just that the eighty-year-old man is quite stubborn on many things.
Accepting new things is also slower than young people.
Chen Huaiqing: "Let's not talk about this for now. How is the cooperation with CCTV in filming the Romance of the Three Kingdoms?"
Now ATV does not shoot TV series itself, but it will also invest in the filming of some TV series.
After the separation of ATV production and broadcasting, Xiangjiang Film and Television Company's intention to enter the TV drama market was suddenly activated.
Nowadays, all the movies in Hong Kong are shot at a very fast speed. One movie takes more than ten days, which is simply...
Don't know what to say.
Each of these quick shooters seems to have produced some high-quality videos.
Anyway, the film output in Hong Kong is quite high now.
But the market is indeed growing, but if the production volume of the product exceeds the growth of the market size, what will happen?
Some films might have made money a few years ago, but now they can barely break even or even lose money.
Of course, some movies are not made just to make money.
There are many various societies in Xiangjiang, so there is a lot of black money.
The box office of a movie can be faked. The original box office is only 10,000, but it is directly made into 1 million.
In it, everyone earns something and does something in a tacit understanding.
For serious film and television companies, the competition in the film market is too fierce, so it is quite normal to turn to TV series.
Compared with the exquisiteness of movies, filming TV series does not need to be so particular.
ATV achieved quite good results after the separation of production and broadcasting, but TVB did not follow up.
Instead, he continued to make self-filmed TV series.
Compared with outsourcing TV series, shooting TV series yourself can control the cost of TV series more.
In terms of cost, ATV's outsourcing of dramas is indeed much higher than the cost of filming its own dramas.
People also have to make money.
However, ATV's outsourcing of dramas has improved the overall quality of the TV dramas broadcast by ATV.
ATV’s ratings are also increasing steadily.
next chapter
Chapter completed!