Chapter 304 Production surges
Rebirth in the 1980s
Although TA motorcycles perform well in overseas markets, the market is mainly concentrated in the mid- to low-end market.
The mid- to low-end market is also the market with the largest sales volume.
But to truly establish a brand, you need to go to the high-end market.
In 1987, TA motorcycles sold 2.6 million units overseas, with sales of US$35.1 billion, and an average export price of US$1,350.
The average selling price of its motorcycles in overseas markets is US$1,750.
There is a price difference of US$400, which is naturally eaten up by Xiangjiang Yuantao and overseas local dealers.
If there is no money to be made, who would want to do it?
Compared with the booming overseas sales, domestic sales have become slightly less, with only 600,000 units.
Chen Huaiqing is quite satisfied with the results achieved by his motorcycle.
"I originally thought that Africa was poor, but I didn't expect that the demand for motorcycles was quite large."
At this time, his motorcycles were sold all over the world.
There are various styles of motorcycles, including bicycles, curved beams, straddles, and racehorses.
For different markets, we constantly adjust the launch of motorcycle models in the local market.
Most people in the world don't know much about motorcycle technology and buy motorcycles just for transportation.
To the extent that it does not lag behind in technology, the style of the motorcycle determines the buyer's choice.
The industrial design team of Motta Group undoubtedly plays an extremely important role.
Yuzhou University and Shuchuan Academy of Fine Arts both offer industrial design courses, and are among the first universities in China to offer such courses.
In terms of industrial design, China did not have this concept at all before.
In the past, what everyone focused on was to produce products that were solid and usable. As for whether they looked good or not?
They all look like this, there's nothing bad about them.
Industrial design develops rapidly in capitalist developed countries. One important reason is the competition between enterprises.
Companies naturally go to great lengths to make their products attractive.
Designing the product beautifully is a basic operation.
Inviting beautiful women to promote things is standard.
Song Qi picked up Chen Huaiqing's thermos cup and poured himself a cup of tea. Hey, today the cup didn't actually contain tea, but soaked wolfberry.
Song Qi looked at Chen Huaiqing strangely and smiled softly, boss, this little farewell is better than a wedding!
Chen Huaiqing glanced at Song Qi's movements and didn't care.
"The development of the African market is indeed surprising. Yang Xingtao has done a good job."
As he said that, Song Qi stared at Chen Huaiqing. If the Mota Group can perform so well in overseas markets, Xiangjiang Yuantao has certainly made great contributions.
Of course, meritorious service cannot be denied!
Chen Huaiqing: "Yang Xingtao is indeed a very good talent. Xiangjiang Yuantao has a lot of things to do next."
Mota Group has not diverted a penny from Xiangjiang Yuantao. All the money it earns is used for its own development.
Xiangjiang Yuantao now has considerable strength.
Before returning to the mainland, Chen Huaiqing had asked him to invest in Xiangjiang Yuantao and had a good talk with Yang Xingtao.
Xiangjiang Yuantao wants to vigorously develop business in r in the north. R is currently short of various light industrial commodities and food.
Yes, R is still short of food at this time and needs a large amount of imports.
This is simply somewhat surprising.
Ermao's family is a big granary.
There are many reasons, but the biggest reason is definitely because R attaches great importance to heavy industry and invests all resources in military industry resources.
Wait, what does investing resources in heavy industry have to do with agriculture?
You know, agricultural machinery is also a heavy industrial product.
So this reason is somewhat untenable.
Environmental reasons?
Global warming is not good news for many countries, but for r, it is definitely a good thing.
Because a lot of land that could not be cultivated before can be cultivated after global warming.
The extra land is just food!
In fact, the more reason is that farmers in R are not very enthusiastic about farming.
Chen Huaiqing could not place all his hopes on Xiao Weidong, and had to make some preparations.
In fact, Chen Huaiqing is still looking for some suitable candidates.
For example, cattle among them.
Among them, through time difference, Niu "exchanged" four Tu-154 aircraft from R with light industrial products.
For Chen Huaiqing, there is no need for such trouble. After all, the Tu-154 aircraft is not too expensive, only five or six thousand yuan.
Compared with the low price of Tu 154, a Boeing aircraft costs 200 to 300 million yuan.
Sichuan Airlines, which has just launched, naturally does not have many choices.
"Xiangjiang Yuantao may grow into a world-renowned trader in the future."
The wave of globalization has begun to gradually rise. With the advent of globalization, the volume of international trade will expand rapidly.
How much Xiangjiang Yuanmao can absorb depends on its ability.
Song Qi: "I hope it goes as the boss wishes!"
Chen Huaiqing turned the topic back to TA Motorcycles: "The appreciation of the yen is estimated to continue for several years. These few years are our golden strategic opportunity period. We must allow TA Motorcycles to completely gain a foothold in overseas markets."
Chen Huaiqing really doesn’t know when the appreciation of the yen will end and start to stabilize.
Anyway, it should last for a few more years.
No matter what, it must be after the real estate bubble and financial bubble in Neon Country burst!
In fact, after the Neon Country bubble burst, the appreciation of the yen continued for several years.
As mentioned before, due to the appreciation of the yen, Neon Country has experienced industrial relocation and large-scale export of capital.
In fact, the appreciation of the yen is beneficial to Neon Country's capital export.
It directly gave birth to the Four Asian Tigers.
Neon Country's influence on the Asian economy has been greatly enhanced, and various countries hold large amounts of Japanese yen as their foreign exchange reserve currencies.
Song Qi nodded cautiously: "In terms of motorcycle production capacity, this year, we will be able to increase it to 4 million, and our overseas export target is 3.5 million!"
Chen Huaiqing nodded lightly. He didn't know how big the global motorcycle market was.
But Chen Huaiqing is not worried that the Motta Group's high production capacity will lead to excess production.
He didn't know the potential of the global motorcycle market, but Chen Huaiqing knew that China's motorcycle market could sell more than 10 million and nearly 20 million motorcycles a year.
This is the sales volume after the motorcycle market shrank.
At its peak, sales exceeded 20 million units.
There is no problem with global sales reaching tens of millions a year.
Chen Huaiqing: "What about cars? It seems that all cars are sold domestically and are not exported?"
Motta Industrial produced 74,580 vehicles of various types last year, and its production capacity can be described as rapidly expanding.
These cars naturally include alt.
Motta Motors has further cemented its reputation as China's number one automobile company.
The rapid development of Motta Motors has left many people stunned.
China produced 74,000 cars last year, while Motta Motors produced 37,211 cars, accounting for half of its production capacity.
Chapter completed!