Rebirth in the 1980s Chapter 276 Starring on ATV

Of course, it cannot be said that the Xiangjiang Fashion Week will only be a one-man show by the Yinlian Group. In that case, the entire fashion week will not be able to be held. According to Sun Congxuan's plan, the Xiangjiang Fashion Week will have the Yinlian Group playing the leading role, and other clothing companies as supporting roles.

Of course, some supporting characters can also steal the spotlight from the protagonist. It depends on the strength of the protagonist.

Everything depends on their own strength.

If there are supporting actors who really do a better job than Yin Lian Group, that is also a good thing.

It shows that Hong Kong Fashion Week is really a success.

Chen Huaiqing is in charge of the entire planning of Hong Kong Fashion Week. Now there are four other fashion weeks around the world, so Hong Kong Fashion Week can draw on the mature experience of other fashion weeks.

Of course, just learning from others is not enough.

You must have something unique of your own.

That is to say, you have to develop your own characteristics.

For example, tourist attractions have temples and Taoist temples. If you see these too many times, you will get tired of them.

There have to be places that focus on cultural landscapes, and there have to be places that focus on natural landscapes.

Humanistic landscape is also divided into ancient humanities and modern humanities.

The natural landscape is full of strange things.

Chen Huaiqing: "So, what are the characteristics of Hong Kong Fashion Week?"

To be honest, in terms of features, all four fashion weeks around the world have basically taken up all of them.

It is difficult to say that the newly launched Hong Kong Fashion Week has achieved a new breakthrough.

Sun Congxuan: "I have the ambition to bring Xiangjiang Fashion Week to the world, but at the moment, I don't have the strength to support it. Now, I think more about one thing, making Xiangjiang Fashion Week the most professional fashion event in Asia."

platform."

The main market for ela and crocodile shirts is still in Asia, especially East Asia and Southeast Asia.

In Europe and America, there are too many fashion brands.

Fashion products need to be supported by cultural strength.

And cultural strength is supported by national strength.

Xiangjiang is a place where Eastern and Western cultures blend, which is indeed a good advantage.

"I carefully studied the situation of the other four fashion weeks, and I feel that Hong Kong Fashion Week can only be based in Asia first and make clothes suitable for Asian women. We take the daily life fashion route and directly target ordinary consumers."

The other four major fashion weeks are more geared towards professionals.

Then Hong Kong Fashion Week is for ordinary people!

"We want to create a fashion week that is fashionable for all and improve the quality of everyone's clothing."

Chen Huaiqing: "Divided into children's area, juvenile area, youth area, middle-aged area and elderly area?"

Sun Congxuan pinched her chin: "Such a division is quite good. For example, ela's consumer group is young women, while crocodile shirts are more mature in style. The entire Hong Kong Fashion Week wants to cater to people of all ages.

Everyone can find clothes they like to wear.”

The two brands of ela and crocodile shirt will not change their brand positioning easily.

Don't think that a clothing brand can please consumers of all ages, that is simply unrealistic.

Right, let’s use unrealistic to describe it.

Fashion is something that sometimes seems incomprehensible and unacceptable to people.

It’s euphemistically called artistry.

Sun Congxuan doesn't want to do anything artistic, she just wants to say that clothes carefully designed by designers can be worn by everyone.

Is it true that only being unconventional is art?

Real art is the kind that moisturizes things silently and makes everyone feel good.

This is real art.

Popular art, people's art, this is truly good art.

Just for a few people to appreciate, that's not really good art.

Some people think that in the summer, the feet smell good after wearing leather shoes for a day. This level of appreciation is really hard for people to agree with.

Or, this is no longer a matter of appreciation, but a special hobby.

To put it bluntly, it’s abnormal!

Chen Huaiqing narrowed his eyes slightly: "Is this also part of the cultural industry plan?"

Sun Congxuan said proudly: "Of course!"

Chen Huaiqing proposed the concept of cultural industry, and the person responsible for promoting and implementing it was Sun Congxuan.

Sun Congxuan devoted a lot of energy to this matter.

Now, there are some clues.

As Chen Huaiqing said, cultural works such as movies and TV series are used to promote clothing products.

Asia Television has recently released two TV series, TV series about rich families.

Sun Congxuan directly donated a villa under her name for shooting, such as luxury cars and the like, of course it was a lot.

In order to advertise for Motta Group, there is also a car in the garage.

Of course, this car is just there, the protagonist has never driven it.

Anyway, it is enough for his car.

Just to send a message, his car is also driven by rich people.

Let everyone accept a concept, that is, TA's car is a relatively high-end model.

The two dramas can definitely be described as awesome when it comes to serving Hua Dao.

Crocodile Shirt and ela sent professional designers to customize the costumes for the actors.

It shows off the actor's physical advantages very well.

Generally, those who can be actors have certain requirements in terms of appearance.

When something is slowly realized in her own hands, Sun Congxuan feels that it is a super fulfilling thing.

This sense of accomplishment also prevents Sun Congxuan from losing herself in money.

There are many people who, after getting rich, simply get lost.

Chen Huaiqing gave Sun Congxuan a thumbs up. He didn't pay much attention to the cultural industry.

The entire plan is being promoted by Sun Congxuan.

"incredible!"

Sun Congxuan: "We have almost finished talking about ATV's satellite launch."

If ATV wants to break through the Hong Kong market and truly move into Asia, it must go to the stars.

At present, communication satellite technology is still a highly monopolized technology.

Among them, the United States has a lot of commercial applications in this area, but the price charged is quite impressive.

Chen Huaiqing: "Then go straight to the stars!"

After ATV separated production and broadcasting initiated by Chen Huaiqing, the operating costs of the entire TV station have actually dropped a lot.

First of all, the production cost is undoubtedly greatly reduced.

As a broadcasting platform, ATV has several models for TV series.

One is to directly purchase and play.

That is to say, a TV series is bought out at one time to be broadcast on the TV station, and all the copyrights and so on are bought.

Of course, this model is quite suitable for small film and television companies.

As a small company, after undertaking a project, you have to make back the money as soon as possible.

After all, small companies don’t have that much capital. If they don’t recover their capital as soon as possible, problems will arise.

Another way is to divide into modes.

This sharing model is generally used for prime time at night.

From 7:30 to 9:00, this is the time period with the highest TV ratings.
Chapter completed!