Santos’s ‘Four Talents’.

Danilo is the right-back. In this position, Aston Villa is not short of people for the time being.

Felipe Anderson is a winger, and Aston Villa is also full of talents in this position. You should know that De Bruyne, a Belgian young man, is still on the bench and is still alive.

Then there are the most famous Gansuo and Neymar.

These two young people are hailed by the Brazilian media as the absolute core of the Brazilian national team in the next decade.

On August 10, 2010, in his first match in coaching the Brazilian national team, the current Brazilian head coach Mano Meneses gave Ganso and Neymar a chance.

In the Brazilian team of Mei, Neymar wore the No. 11 yellow robe, while Gansuo appeared in the No. 10.

These two numbers are enough to say everything.

...

"We are not optimistic about Ganso." Aston Villa's head of scouting work in South America, Felix, had a relatively clear attitude.

"What's the reason?" Fang Jue asked.

"He's too slow," Felix said. "Ganso's skill and awareness are excellent, but he's too slow, and we doubt he can adapt to fast-paced European football."

"We focused on the video of Gansu's previous matches, especially during the Copa America in the summer," said another scout, Baldi Ali.

He cited the first match of Brazil in the Copa America in the summer when the Brazilian team was tied by their opponents and the subsequent multiple Brazilian national team games as examples.

In the past year, Gansuo has been drafted by some famous media to the wealthy teams nearly a hundred times, and his net worth has been hyped from more than 10 million to 50 million.

New Kaka, New Zidane, nicknames such as genius in 30 years are constantly added to him.

In the Brazilian four-man in the Copa America frontcourt, three of them had staged gorgeous performances. Pato has terrifying destructive power, Neymar is quite unique and likes to play tricks, but at some moments he still played superstar talent; Robinho is also more active and active.

Only Gansuo, the pride of heaven wearing a Brazilian No. 10 shirt, can be seen to work hard, but his performance is quite mediocre.

"The problem with Gansuo is that he is too 'slow'," Felix said. "Gansuo's ball is slow, his pace is slow, and his speed is slow."

...

Fang Jue nodded in agreement, which is also the reason why he is not optimistic about the new Santos star and the Brazilian national team's new No. 10.

It's nothing to be slower, after all, today's football world can run at the wind speed like Kaka, and modern front midfielders who can shoot quickly like Sneijder are a minority after all.

Most typical front midfielders use the control of the rhythm to run the team.

But the problem is that if Aston Villa introduces Gansuo, Gansuo's "slowness" will be in sharp contrast with the "fastness" of players such as Bale, Mane, and De Bruyne.

Fang Jue's Aston Villa is famous for his fast pace, and the players' rhythms are consistent and able to find each other.

Gansuo is almost redundant when he comes to such a team.

Fang Jue is sure that such a player is useless even if his skills and awareness are good, because he cannot keep up with the fast pace of the entire team.

After talking about Gansuo, he finally said Neymar.

Both Felix and Baldi Ali praised and criticized Neymar.

Both the head and deputy heads of scouts recognize Neymar's football talent.

However, the two people also have certain questions about whether Neymar can adapt to European football. This question is different from that of Gansuo because of his slow pace.

Felix believes that Neymar is too self-centered, and such players generally have problems with their discipline.

Baldi Ali said that signing Neymar is very risky. His reason is that "there are many Brazilians with good skills and good footwork. However, to be able to truly succeed in Europe and grow into a top star requires not only technology and awareness, but also effort and discipline."

He also compared Neymar with Denilson, who was highly expected at the time.

However, Bardi Ali said that Neymar now reminds him of Ronaldo when he first arrived in Manchester United. Ronaldo was also very self-centered at that time, but later Cristiano Ronaldo succeeded under the training of Ferguson.

"If we sign Neymar and he can be lucky enough to grow under your guidance from your boss, his chances of success will increase exponentially, which is also his luck," said Baldi Ali.

Well, Felix, the leader of the scout team, glanced at his assistant...

...

Aston Villa's South American scout team is most optimistic about Neymar, but they also have considerable doubts about signing Neymar.

Everyone has great doubts about whether this Brazilian boy who loves to play with his feet can realize his talent.

Under such circumstances, Big Boss Fang Jue gave his comment:

Neymar is very outstanding. If this guy develops smoothly, he will be another Bale, which will impact Messi and Ronaldo.

Whether it was the scouting team or other senior executives of the club, they were very shocked by Fang Jue's judgment.

It’s not that they don’t believe in Fang Jue’s vision, but that this judgment cannot help but shock them.

In the end, Fang Jue made a decision directly, and the team tried to contact Brazil to see the possibility of introducing Neymar.

Fang Jue's confidence and confidence in the team's introduction of Neymar can only be said to be relatively average, and he is not as confident as before.

This is because as far as he knows, Barcelona has been following Neymar, and must have had contact with Brazil, and may have even reached some agreements.

There is another reason.

Aston Villa already has information that only part of Neymar's ownership belongs to the Santos Club, and the other part belongs to the agency behind Neymar.

This is the most troublesome situation when European teams introduce South American players.

This is related to the extremely special right of ownership of players in Brazil's football.

The vast majority of Brazilian players will acquire most of the ownership by their agents/companies when they are very young.

In order to lock in profits as soon as possible, clubs are generally willing to do such a business.

To some extent, this type of transaction is very similar to "betting on stones".

In other words, if Aston Villa wants to introduce Neymar, in addition to negotiating with the Santos club, the most important thing is to negotiate with the brokerage company behind Neymar.

And as usual, European teams introduce such players with complex ownership, and the transfer fee paid to the club where the player is located only part of the transaction, the biggest end is the fee paid to the brokerage company.

Of course, everything has to be discussed, and after talking, we will know what the situation is.

...

December 17, 2011.

morning.

All Aston Villa players and coaching staff were invited to the top floor of the hotel, and the team took photos with some senior executives and hotel staff.

Aston Villa stayed at the Club World Cup during the club is the Royal Garden Hotel in Yokohama, located in Yokohama Landmark Tower.

This hotel is 295.8 meters high. Looking from the top of Mount Fuji, it is one of Japan's landmark buildings and the second tallest building in Japan.

The hotel was built in 1993 with a total of 70 floors, with one of the fastest elevators in the world, from 0 to 70th floor, it only takes 43 seconds.

This hotel is also a hotel that the Champions League champions who participate in the Club World Cup often chooses, and is also a partner hotel officially recommended by FIFA.

Tomorrow is the final of the Club World Cup. After playing this game, Aston Villa will leave Tokyo and return to Birmingham.

So, Fang Jue gave the whole team half a day off, and then, Aston Villa's team wandered around the hotel and took photos as a souvenir.

The enthusiastic Japanese fans were waiting in Aston Villa jerseys with the names of Bale, Suarez, Modric, Clement, J Ronaldo and others, and shouting the names of their favorite players.

Bale, Modric and others left many signatures for Japanese fans.

Later, there were too many fans, so they could only apologize to the fans and declined the request to continue signing.

At this time, Fang Jue and the club's senior management stayed in the large conference room on the 69th floor of the hotel for a meeting.

The talks included representatives from Yokohama Tire and Nisin, who were already working with Aston Villa, as well as representatives from several companies that were currently in cooperation with Aston Villa.

In addition, there are official representatives of the Japanese Football Association participating. Of course, this is a tool person, just attending and representing the official participation. In fact, there is no weight in speaking, and no one will really pay attention to it.

This talks were proposed by Japan.

Previously, Aston Villa took advantage of this Club World Cup opportunity and the negotiations on endorsement cooperation with several Japanese companies were not going smoothly, and the two sides were unable to reach a consensus on endorsement fees.

Under such circumstances, these Japanese companies negotiated with the Japanese Football Association and put forward a constructive opinion.

If Aston Villa is willing to sign a Japanese international, the endorsement fee is easy to say.

...

Japanese players who can be launched by these Japanese companies and the Football Association are naturally carefully selected.

Moreover, behind each player, there are different corporate recommendations.

For example, the famous Japanese beverage brand Colami and Japan's leading engine manufacturer Yangma jointly recommended the young Japanese international Shinji Kagawa who currently plays in Dortmund.

Colami is one of the most famous beverage brands in Japan. It was founded in 1899. With its tomato juice drinks, they have completely become one of the most famous beverages in the world. Now they are in a leading position in the Japanese beverage industry. The queer people in the Chinese market are Colami and Coca-Cola.

Yangma is not only Japan's flagship, but also famous in the world. It occupies more than 60% of the market share in the world's sailing engine field. More than half of the small diesel engines used in construction machinery worldwide come from Yangma's production. After achieving perfect achievements in the field of power, they also entered the field of football.

Osaka Sakura Club is a club created by Yangma.

Yokohama Tire, which has already cooperated with Aston Villa, recommends Kashiwa Sun God's right guard Hiroki Sakai.

Nishinomi recommended Keiyuki Honda, a Japanese national player who currently plays for the CSKA Moscow.

Japanese companies hope that Japanese internationals will join the European champion team, and then hope to expand their influence in the world through Aston Villa and the Japanese international.

Aston Villa not only gained sky-high commercial contracts, but also expanded its influence in Japan.

In theory, this is a win-win situation.

What Fang Jue needs to consider is that one of the players recommended by the other party can provide assistance to Aston Villa.

He hopes to achieve a win-win situation in competitive and commercial value.

Speaking of this, Fang Jue is going to complain about his old friend Wenger. The professor also wants to develop the Asian market and has signed several Japanese and Korean players in succession.

In the 2001 season, Wenger first bought Japanese player Junichi Inamoto. In that star-studded Arsenal team, Junichi Inamoto did not get a chance to play.

Since you can't get the game, you will only be rented out.

Later, Junichi Inamoto was rented to Fulham by Arsenal, and performed well, and then resold to West Bromwich, Cardiff City, Galatasere, Frankfurt and other teams.

Overall, it's OK. Junichi Inamoto, who left Arsenal, still made a fortune in Europe.

Then……

Just this year, Arsenal bought Park Joo-yong, a South Korean "national treasure" who is known as the No. 1 star in South Korea and has grown into a "core player" in Monaco.

Although he is extremely glorious in Monaco, he has been in Arsenal for more than half a year and has not obtained even one minute of playing time.

Arsenal also bought another Asian player, Miyashi Ryo, known as the Japanese genius boy. In order to obtain the labor qualification of a British player, the team loaned Miyashi Ryo.

In Park Joeyong and Miyaji Liang's situation, especially the latter, it is difficult to gain a foothold in Arsenal at a glance, so Japanese companies are very "stingy". Arsenal did not obtain much commercial benefits from Japanese companies with these signings.

In view of this, Fang Jue considered it very clearly. If he could sign a Japanese player with good strength, he would at least be able to play a substitute role and provide help to the team.

In this case, the Japanese pay the sponsorship fee and it is easy to pay.

...

Fang Jue sometimes sighs that the practices of these Japanese companies are really worth pondering:

They are willing to share the player's transfer fees and the player's salary expenses, and will also take out considerable commercial sponsorship fees that satisfy Aston Villa.

Of course, this kind of sponsorship cooperation falls within the normal scope of cooperation.

However, after all, it is a normal endorsement fee that costs a lot.

The purpose is to help Japanese players go global, gain more development opportunities and growth space, and thus promote the development of Japanese football.

Of course, in this, they can also increase the influence of corporate brands in the world with the influence of these Japanese internationals.

However, this behavior itself is worth pondering.

In the end, Fang Jue chose to agree to sign Dortmund's Japanese international Shinji Kagawa.

It’s not just because Shinji Kagawa’s fame and influence are the largest among these three places.

Also because the players have played football at Dortmund and have performed well, they are more adaptable to the rhythm of European football.

Most importantly, the recommended companies behind Shinji Kagawa, Colami and Yangma, and two Japanese brands have the highest bids.

Aston Villa has calculated it. Just based on the total endorsement fee of three years of signing, Aston Villa has been able to get almost 10 million pounds from these brands.

Of course, this also shows that Shinji Kagawa is currently the most optimistic player in Japan, and behind the players, there are the most Japanese companies that support him.

...

Aston Villa and Japan reached a consensus that Aston Villa club seeks to sign Dortmund's Japanese international Shinji Kagawa, and many Japanese companies are willing to jointly bear half of the transfer fee required to introduce Shinji Kagawa.

At the same time, these companies jointly contributed funds to bear part of Kagawa Shinji's salary (up to 45%).

Now you can sign the preliminary contract first. Once Aston Villa officially signs Shinji Kagawa, brands such as Colami and Yangma, and Japan Telecom, they will fulfill the contract and officially sign a commercial sponsorship agreement with Aston Villa to complete the payment of each endorsement and sponsorship.

In addition, even brands such as Yokohama Tire and Nissin Cup Noodles, which have not been adopted by their recommended players, said they would consider increasing the subsequent cooperation sponsorship fees for Aston Villa.

They only have one requirement, and Aston Villa head coach Fang Jue gives the players as much playing time as possible.

Fang Jue refused to accept the other party's restrictions on the contract that the number of games and time is agreed to at least how many games and time to play.

However, the Japanese side is also very interesting, and they immediately thought of a trick:

If the player plays 20 games in the season (no limit on starting or substitute, the total playing time cannot be less than 500 minutes) or the cumulative number of games is less than 20 games, but the total time reaches 600 minutes, they are willing to pay an additional 10 to 15% sponsorship fee.

This is also the reason why Fang Jue chose Shinji Kagawa. Because of his famous judging perspective, this player has the best talent and strong strength. He can help the team and bring more benefits.

In this way, with Dortmund still knowing nothing about this, one of their players has been arranged clearly.

...

The hotel where Santos stays.

The club specially opened a separate suite for Neymar. This is not in line with the rules, but this is Neymar's father's strong request, and Santos can only accept it.

"Son, let me tell you good news. Someone from Barcelona has come. They will watch tomorrow's finals on site." Old Neymar smiled. "This time we must ask them to agree to sign part of the agreement first, and it is best to pay a part of the commission in advance."

"There must be other good news." Neymar said that he had been in touch with Barcelona. If it were just this, his father would not be so excited.

"Smart!" Old Neymar gave his son a thumbs up, "Aston Villa has contacted me, and he wants to get you too."

"This is a good thing!"

"With Villa coming to compete with Barcelona, ​​we can get more!" Old Neymar's expression was excited. He noticed the hint of joy and pride in his son's eyes when he heard Aston Villa take a fancy to him.

"Haha, are you happy? Villa's Fang Jue fell in love with my son, which means you are a real genius." Old Neymar patted his son's shoulder, "You will be even better than Messi and Ronaldo!"

"Son, you have to play well in the game against Aston Villa tomorrow." Old Neymar cheered his son, "It's better to help Santos kill Aston Villa!"

"In this way, we will be more confident to offer a price." Old Neymar waved his arm, "The real super genius is a priceless treasure! Of course, we must show greater sincerity."
Chapter completed!