Chapter 469 Point Card Sales(1/2)
Just like a new investor who made his first money, Zheng Jie had already figured out how to spend it before he got the money.
But the couple forgot something very important - what stocks did they buy? How much did they earn today?
Like many new investors, in the minds of Zheng Jie and his wife, as long as they can buy stocks, it means making money. There is no second option.
However, not long after, the wife came in angrily carrying a basket of vegetables: "Xiao Zheng, let me ask you, what stock did you buy?"
Zheng Jie was confused: "Parabolic technology?"
When she heard the name, the daughter-in-law was furious: "Why did you buy this? I didn't know that this stock cost more than 100 yuan?"
"That's right!" Zheng Jie was even more confused, "I just don't have enough money, so I only bought 200 shares..."
But before she finished speaking, she was interrupted by her daughter-in-law. She threw the basket of vegetables heavily on the ground and yelled: "Bought 200 shares? Do you think you bought less? If the money at home is
I gave them all to you, did you buy more?"
"Uh... I bought all the money?" Zheng Jie was completely confused. Why is it wrong to buy stocks? Why is it wrong to make money?
Unexpectedly, this sentence made the daughter-in-law even more furious: "I just told Aunt Wang next door, and they were all laughing at us, saying that this stock will definitely be locked up. It's more than 100 yuan! How long will our family be frugal? How long will your family be frugal?
This man is useless. He would marry you because he is blind. What stocks are you doing? Are you studying it every day? It’s the money we have worked so hard to save for our children! Wow——! Wow——!”
Hearing his wife's loud crying, Zheng Jie immediately became at a loss. He was completely confused and couldn't figure it out at all: "Don't cry, don't cry, Xiaomei, but...but I didn't lose money?"
"Not now, it will be soon! Wow——!"
"Huh? No, I made money?" Zheng Jie quickly hugged his wife and coaxed softly, "I really made money. Make money, make money, do you understand?"
"More than 100 yuan! What will happen to the child in the future? Such speculative stocks are harmful to people. Wow...huh?"
After several calls, my wife finally heard the word "make money". She was doubtful, with tears on her face: "Zheng Jie, you didn't lie to me? You're not lying to me again, are you?"
"Hey! I have the heart but not the courage, right? No, no..." Seeing that his wife was about to get angry again, Zheng Jie quickly explained, "I bought it for 80 yuan today, and it closed at more than 100 yuan. I made 4,500 yuan on 200 shares.
piece?"
"Uh-huh?" The wife was stunned for a moment. "How much?"
"Haha, 4,500 yuan! How about it? Now you know what your husband is capable of, right?"
"Huh?" The daughter-in-law immediately burst into laughter and said, "4,500 yuan? Just for one day?"
"Yes! Just one day. Haha."
"Where's the money? Give it to me quickly."
"Didn't you buy a stock? It's that Parabolic Technology. And the stock trading is T1, and you can't sell it until tomorrow."
"Keke, baobao, baobao." The wife was already grinning from ear to ear with joy, and rewarded Zheng Jie a few times on his face, "Husband, you are really capable. 4,500 yuan? Keke."
"Haha, do you understand now? Stocks need to be studied carefully, or you need to be educated."
"Virtue!" the daughter-in-law winked, "I cook. I have a bullshit culture, but it's not because I have good taste. 4,500 yuan. Hehe."
"ha?"
"Hey! After you sell it tomorrow, you will hand over the money and I will save it for the child."
"Ah? Who said you want to sell? Do you know about long-term investment? What I am interested in is the value of this stock!"
"What's the value of teaching mathematics? It's not as good as selling tea eggs outside. You hear me, sell it!"
"Stay a few more days! You have to trust my research!"
"I believe you. I wouldn't have married you in a daze back then. Sell it!"
"No!"
"Zheng Jie! I sue you——!..."
"don't want--!……"
"..."
…
At this moment, many investors like Zheng Jie have family differences over the second 100-yuan stock. Some want to continue to hold it, while others want to throw it away immediately.
Of course, in the end, a very interesting phenomenon occurred among many stock investor families in China. They simply opened several stock accounts - everyone speculated in their own stocks and did their own thing. After winning, they were rewarded with a small red flower.
.(laughing and crying)
But at this time, Li Yuan, together with Wu Yongping and others, were waiting for the latest release status of "Wild Wilderness".
"Mr. Li, Mr. Wu, the server is no longer enough. There are currently 230,000 people online and more than 1 million registered users. Should we use a backup server?"
Li Yuan directly ordered: "The number of spares is too small, please prepare a few more!"
Wu Yongping touched his face nervously: "Have you asked the sales department? How is the sales of point cards?"
"There is no feedback yet. It should take some time for sales!" The sales manager paused for a few seconds and reminded softly, "We have sold 10,000 to 20,000 yuan and 100 to 200 point cards in every Internet cafe.
Right? You won’t get the goods again so soon?”
"Oh? How many cards are released?" Li Yuan asked curiously.
"More than 100 million!" Wu Yongping shook his head with a wry smile, "We have signed up with more than 6,000 Internet cafes, and this batch is a 30% off promotion. Yuanzi, I am a little worried? Is this kind of point card sales really possible? Ten thousand
one……?"
"Haha." Li Yuan smiled, and he did not explain. Anyway, it is now fully launched, and there is no possibility of any changes. Whether it is life or death depends on the results. Even Li Yuan himself does not know what the results will be.
The launch of "Wild Wilds" this time uses the point-of-sale card model in Internet cafes, which is completely different from all previous game sales models.
In May 1996, the first Internet cafe in domestic history appeared in Shanghai. It was called "Weigaite" and the price of Internet access was 40 yuan/hour - which was a sky-high price at the time. You have to know that the national average salary was
It only costs about 500 yuan, and pork is only 3 yuan per catty. It should be pointed out that in the earliest days, "Internet cafes" were not called Internet cafes, but were called computer rooms, where you could play local games and relax.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! In November 1996, BJ Shoudi Ximen Shihua opened an Internet cafe, becoming the first Internet cafe in China. Then the new term "Internet cafe" was
It also quickly became known to people and imitated by countless IT industry players.
By around 1998, the first batch of Internet cafes were basically dead. Because the prices were too high, they could not be popularized at all. There were too few things to play. Apart from a few office and social software, there was almost nothing interesting.
However, in the late 1990s, the Internet quietly entered people's horizons. Due to the high price of computers at that time, most families did not purchase computers, and Internet cafes became the main place for people to access the Internet.
Therefore, up to now, the number of Internet cafes in various cities in the country has exploded. The number of Internet users nationwide is about 17 million, and the number of Internet cafes is 34,000. There are also at least several thousand black Internet cafes that have not been counted.
Of course, in just a few years, the number of Internet cafes will further explode, even exceeding 150,000. It has reached the point where every town and town has several.
Nowadays, the model of Internet cafes has gradually become mature. There are QQ, ICQ, and U2 for chat, CS, and World of Warcraft for games. If you are bored, there are also the latest and fastest movies, which really makes people happy.
As one of the first early adopters of domestic Internet cafes, Li Yuan has owned and jointly owned more than 230 Internet cafes in major cities through Dafu Media's Internet cafe management system, and has more than 2,000 individual Internet cafes with agency rights, forming a Dafu Internet Cafe Alliance.
In this Internet cafe alliance, only a 5% management fee is charged. However, unified decoration, unified procurement, unified computer and management software systems reduce costs to a minimum and serve the owners of each Internet cafe.
The Dafu Internet Cafe Alliance alone brings a profit of no less than 100 million to Dafu Media every year. In other words, even if the "Wild Wild" game is unsuccessful, Dafu Media's stock price will bring sufficient returns.
And such an Internet cafe alliance immediately established a very mature game sales network.
You know, good games are available every day, but the sales network is not easy.
Like the previous giant Nintendo, they relied on the sales network of toys and playing cards. Sony's PS machine also relied on the sales network of home appliances. Later, including Apple's mobile game mall, they also had a sales network.
On the contrary, is the technical content of Microsoft's Xbox really that bad? But it has always been so bad because it has never mastered the game sales network.
There is also point card sales. Although this type of point card sales was not invented in China, it has become a unique phenomenon in the domestic market.
The set of business methods that originated in Europe and the United States are not suitable for us. This is inseparable from the consumption habits of early domestic players. In the pioneering era of online games, developers almost all encountered the same problem. Large-scale
Internet services, as well as the ongoing update costs of works, are different from traditional stand-alone ones. They need to find a way to ensure income for a long time.
As we all know, domestic players’ awareness of game payment had not yet awakened in the early years, and the consumption level at that time was also objectively limited. Pirated CDs costing five yuan a piece were everywhere. Online games were still a relatively new thing, so it was obviously not easy for people to pay for them.
As for Hong Kong and Taiwan, according to a survey by IGN Japan, the physical piracy industry in the two places gradually declined until around 2010. It is obviously not feasible to purchase the client and pay for it.
Therefore, this time "Wanghuang" is online, using the gift card (Gift Card) and phone recharge card model. Simply use this system of equivalent conversion with cash, and the payment of online games can become more fragmented, thus
Effectively attracting idle users. Then, on the basis of eliminating client charges, timed point cards came into being.
Of course, this is also one of the golden thighs that has been reborn and hung on the wall.
In the previous life, the point card model almost monopolized the game market at this stage and created classic game projects. Li Yuan will definitely adopt such an approach.
In addition, the genuine "Wild" is sold at the same price of 29 yuan, with a bonus point card worth 50 yuan. It not only focuses on Internet cafe sales, but also does not let go of home users.
Parabola spared no expense in the sales of "Wild Wilds" this time, and the publicity and distribution expenses have reached as high as 220 million yuan. This is equivalent to creating a new blue ocean.
…
Seeing Wu Yongping and the others staring nervously at the background data, Li Yuan smiled and said: "Don't worry, with so many users, sales shouldn't be difficult, right?"
"Fuck! What I'm afraid of is user stickiness. What should I do if they run out of free products and refuse to spend money?"
"Haha, you have to trust domestic gamers."
"The characteristic of our gamers is free plus piracy, right?"
"Haha, I also have to trust those Internet cafe owners. With the point card, they can provide recharge services, which is equivalent to an extra profit point."
"Are you talking about those grandsons? When I sold it to them on a consignment basis, they were still not happy."
"Don't worry about new things! In this way, the promotion period will be extended, and everything will be 30% off within a month, and it will be gradually increased in the future."
To be continued...